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Great Logos With A Secret Meaning

Artists have been hiding subliminal and secret messages in their art for centuries and the tradition lives on today in the work of logo designers. Find out what's hidden in the FedEx, Tostitos or Baskin Robbins logo. Some of the messages are more obvious than others, but all of them are clever and revealing.

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The FedEx logo has an arrow hidden between the letters E and X. Lindon Leader designed this famous logo in 1994, as Senior Design Director at Landor Associates, San Francisco. It was a result of a work where more than 200 logos were designed before the designer arrived to this solution. It won over forty logo awards worldwide.

At first all you see is modern typography, but there is actually a hidden meaning of Sony's VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.

Toblerone chocolate company from Bern, Switzerland, which is known for high mountains. Bern is also called "The City Of Bears". Find the hidden silhouette of a bear in the mountain illustration.

This logo was made by Stylo Design, a design agency from Covent Garden, London. The entire logo is created with only one number; the number 8. By omitting certain parts of this number, they were able to create the brand name.

The Northwest Airlines logo has two hidden meanings. For one it has the letters N and W in positive and negative spaces. And there is another less apparent idea in there. The red triangle points to north-west within the circle as if it was a compass.

The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.

Carrefour is one of the biggest European retailers, and in French, it means "Crossroads". The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter "C" in the negative space between the two arrows.

This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key.

Goodwill is a nonprofit organization that helps disadvantaged people in North America. The letter G in the logo is a smiling face, conveying the notion that Goodwill provides happiness and relief to those in need.

The designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.

Read more inspiring branding stories and browse to find a great logo for your company at StockLogos.com.

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