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How Much Did These Famous Logo Designs Cost?

Some logos go for millions, others cost peanuts. What makes a good logo?

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Coca-Cola logo price tag: $0

The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.

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Google logo price tag: $0

The original Google logo was designed in 1998 by Sergey Brin, one of Google's founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intact.

Nike logo price tag: $35

The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact.

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