A Canadian in South Korea recently spotted some knock-off Tim Hortons coffee packs in a market in Seoul.
The knock-off coffee even used a similar font as the Tim Hortons logo.
The Canadian coffee chain is not impressed.
Michelle Robichaud, Tim Hortons' director of public affairs, told BuzzFeed Canada that while the company is "thrilled to see that the Tim Hortons brand is loved and recognized around the world," it's not cool for others to just rip off its name and products.
This isn't the first time the Tim Hortons name has been creatively reimagined.
Earlier this year photos of a "Tim House" coffee shop in Seoul made the rounds online, showing that Koreans apparently just can't get enough of Timmies.
And then there's this...
Tim Hortons seems aware of these attempts to cash in on the company brand, but didn't specify what they plan to do about it.
"Our logo is representative of our commitment to quality ... [and] we will continue to take the necessary steps to protect our trademarks," the company spokesperson told BuzzFeed Canada.
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Ishmael Daro is a social news editor for BuzzFeed and is based in Toronto.
Contact Ishmael N. Daro at firstname.lastname@example.org.
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