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Tim Hortons Isn't Too Pleased About This "Tim Mortons" Knock-Off Coffee Being Sold In South Korea

People can't stop, won't stop, ripping off Tim Hortons.

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A Canadian in South Korea recently spotted some knock-off Tim Hortons coffee packs in a market in Seoul.

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Would anyone like a cup of Tim Mortons?

Mike Elgar teaches English in South Korea but is originally from Oakville, Ontario — where the Tim Hortons headquarters are located. He told the Toronto Star he was perusing goods at a street market in Seoul's Dongdaemun Market when he spotted the yellow packages of "Tim Mortons" instant coffee.

The Canadian coffee chain is not impressed.

Michelle Robichaud, Tim Hortons' director of public affairs, told BuzzFeed Canada that while the company is "thrilled to see that the Tim Hortons brand is loved and recognized around the world," it's not cool for others to just rip off its name and products.

And then there's this...

ICYMI: Fake Tim Hortons pops up in Shanghai called "Kim Hortons" http://t.co/a495QFZpSW #timhortons

The excellent Tim Hortons blog InsideTimmies.com picked up on this Chinese imitator in 2014.

So if you find yourself in Shanghai anytime soon and craving some caffeine, why note head on over to Kimmies?

Tim Hortons seems aware of these attempts to cash in on the company brand, but didn't specify what they plan to do about it.

"Our logo is representative of our commitment to quality ... [and] we will continue to take the necessary steps to protect our trademarks," the company spokesperson told BuzzFeed Canada.

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Ishmael Daro is a social news editor for BuzzFeed and is based in Toronto.

Contact Ishmael N. Daro at ishmael.daro@buzzfeed.com.

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