The fictitious playset includes a bar, stools, and beer bottles for kids over three years of age.
The image was made by Adam Padilla, the co-founder of a branding agency who also runs a meme page on Instagram as "Adam the Creator." He said he uses some of the same tools and software for his work that he puts into his joke images, and sometimes they can look really convincing.
"I put it up there, and it got OK results," Padilla said of his Instagram post. "Then about three or four days later, I got a message, one of my friends said 'Hey, your Happy Hour Playset was on the news.'"
Unbeknownst to Padilla, his image had gone viral.