The Liberal Party Included A “Real Time Feed” In An Email That Was Just A GIF

    "You're looking at a real time feed of Canadians who are chipping in today to support our party"

    The Liberal Party of Canada is squeezing supporters for donations to meet a fundraising goal, and it seems like the party isn’t above using some questionable sales tactics.

    Liberal Party of Canada / Via

    In an email blast sent out Thursday, the party urged people to donate before midnight in order to let the party meet its financial goals for the second quarter of the year.

    "Phones are ringing off the hook with donors from all across the country who are calling to chip in and help us reach our Q2 fundraising goal," the email reads.

    The email then claims to show a "donation dashboard" that shows "a real time feed of Canadians who are chipping in." Except that, it's clearly just an animated GIF, not a live look at donations pouring in.

    Liberal Party of Canada

    😕 😕 😕

    The email includes links to the Liberal website, along with suggested donation amounts ranging from $5 to $100.

    It then suggests, again, that the animated GIF is a real-time look at contributions to the party. "When you [donate], you might even see your name show up!"

    A Liberal Party spokesperson told BuzzFeed Canada the donations dashboard does in fact exist.

    "The image you mention is an animation of a dashboard showing a number of real examples of small grassroots donations coming in," Braeden Caley, the party's senior director of communications, said in an email.

    Caley did not respond to follow-up questions.

    [H/T Sean Craig]

    Ishmael N. Daro is a reporter for BuzzFeed News and is based in Toronto. PGP fingerprint: 5A1D 9099 3497 DA4B

    Contact Ishmael N. Daro at

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