A Canadian filmmaker caused a shitstorm after advertising a film screening with "justice pricing" that asked white men to pay double.
The ticket cost quickly overshadowed the series itself, with many people denouncing the two-tiered pricing as discrimination.
But that wasn't the end of it. Turns out, there was no such person as "Sid Mohammed." The whole thing was a hoax from the get-go.
According to the Victoria Times Colonist, Higgins has a history of pulling media pranks.
This article has been updated with more information.
Ishmael Daro is a social news editor for BuzzFeed and is based in Toronto.
Contact Ishmael N. Daro at firstname.lastname@example.org.
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