A famous Canadian named Dick Assman died this week. He was famous for being named Dick Assman.
Letterman featured the ad on his show, poking fun at the unusual name and even getting Assman on the phone.
Assman, then in his sixties, became an unlikely celebrity as Letterman's recurring gags spread "Assmania" far and wide.
"A lot of people sure got to know me," he told CBC News last year as Letterman was retiring from The Late Show. "No matter where you go, everybody just knows you."
Ishmael Daro is a social news editor for BuzzFeed and is based in Toronto.
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