A famous Canadian named Dick Assman died this week. He was famous for being named Dick Assman.
Letterman featured the ad on his show, poking fun at the unusual name and even getting Assman on the phone.
Assman, then in his sixties, became an unlikely celebrity as Letterman's recurring gags spread "Assmania" far and wide.
"A lot of people sure got to know me," he told CBC News last year as Letterman was retiring from The Late Show. "No matter where you go, everybody just knows you."
Ishmael N. Daro is a reporter for BuzzFeed News and is based in Toronto. PGP fingerprint: 5A1D 9099 3497 DA4B
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