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I Asked Guys If They Were Going To Buy Leona Lewis's Exclusive Grindr Album

#Masc4Music

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Leona Lewis has been a bit of an elusive chanteuse since parting ways with Simon Cowell's record label.

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But luckily she has risen from the ashes like a phoenix and is taking her music directly to the fans.

.@LeonaLewis returns with the new album #IAm. Get it for the #GRINDR special price, NOW! http://t.co/M8AFcKztnk

Her new album I Am is ONLY available at this exclusive price through Grindr!

If you weren't aware, Grindr is the app where gay people gather to discuss what's au courant, a tradition passed down from the 16th century French salons hosted by Catherine de Vivonne.

So obviously, I wanted to see how well this exclusive Grindr marketing was working, and I went directly to the source:

Ira Madison III / BuzzFeed

Damn. Sorry, Leona.

Syco Music

OK. Let's see if anyone else is interested:

Ira Madison III / BuzzFeed

Hmmm... maybe this guy?

Ira Madison III / BuzzFeed

Even this guy, who's a fan, had a similar response:

Ira Madison III / BuzzFeed

But one guy appreciated the marketing:

Ira Madison III / BuzzFeed

And in the end, I found one person who was really excited:

Ira Madison III / BuzzFeed

Keep keep Grindring love, girl.

Syco Music

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