Our mission at in the Mix is to provide editorial content on the alcoholic beverage business, including beer, wine and spirits. We endeavor to do this through commentary by expert columnists, feature focus articles, product information and tastings, new product introduction, and by covering topics such as mixology, training and education, and food and beverage pairings.
Can’t choose between a Kentucky Derby or Cinco de Mayo celebration? Why not mix them both together and celebrate this weekend with these crossover cocktails, appetizers and dessert. - See more
Well, this sure is a terrible idea. The U.S. Alcohol and Tobacco Tax and Trade Bureau has reportedly approved a forthcoming product called Palcohol, an alcoholic powder that comes in flavors including Cosmopolitan and Kamikaze. - See more
What is the best description, or is there one? Reflections from Tony About-Ganim, Dale DeGroff, Kathy Casey, Francesco LaFranconi and Brittany Chardin. - See more
Are you a great bartender? Know a bartender who crafts great cocktails? It’s time to enter for the Star of the Bar® mixology competition. Star of the Bar pits maestro mixologists head-to-head for a chance at glory and $5,000—plus big recognition for their home operation. Enter here.
Many celebrities are the just the face of spirit companies, but these musicians are singing the sweet tunes of success as owners and partners. From wine and vodka to rum and mezcal, these multi-platinum artists are winning more than Grammys. - See more
China has overtaken France and Italy to become the world’s number one consumer of red wine, although the United States remains the world’s biggest tippler of all types of wines - See more
Excavating a ruined palace in Tel Kabri, Israel, this summer, a group of archaeologists made a discovery: an old wine cellar. A very old wine cellar. A cellar they estimate—according to findings presented today at the annual meeting of the American Schools of Oriental Research—to be some 3,700 years old - See more
“Over the last couple of years, the number of new brewery openings has been at near unprecedented levels,” said Bart Watson, Ph.D., staff economist at Brewers Association, a craft beer industry group. “We’re seeing breweries open at about a rate of 1.2 per day.” - See more
The Jack Daniel Distillery announced today it will test a new red hot cinnamon spirit called “Jack Daniel’s Tennessee Fire,” beginning in April. Crafted with Jack Daniel’s Old No. 7 whiskey and naturally infused with a proprietary red hot cinnamon liqueur for a smooth and delicious taste - See more
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