#MIT Smart Post Technology
As a little country of just 23 million people, Taiwan has always had a frail and meagre presence in the international arena. But on the internet, it’s a different matter entirely: Taiwan has the highest Facebook usage rate of any country in Asia.
So, they decided to appropriate a key word the whole world knows – “MIT”!
For non-Taiwanese, “MIT” means “Massachusetts Institute of Technology.”
But for Taiwanese, “MIT” means “Made in Taiwan”!
When the hashtag #MIT also stands for “Made in Taiwan,” it’s only logical that Taiwanese people should add #MIT to their posts from daily life, ramping up the exposure of Taiwanese social content in the search results of people all over the world.