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    An Amazon Gift Card For Mother's Day Is Boring: Buy One From One Of These 27 Cool Shops Instead

    Last-minute gifts don't have to be ~generic~.

    1. Bookshop — an online bookstore that has just about any kind of genre you can think of. The best part? A portion of their profits go toward supporting local booksellers! They can read their sappy romance novels knowing they supported small.

    2. Chewy — a store for the person in your life whose idea of a good Mother's Day gift is showing love to their fur baby. They'll be buying *everything* their pet needs from food to furniture to toys and so much more!

    a dog in a dog bed, a cat sniffing some toys, and some pet books among wrapped gifts

    3. Outdoor Voices — an activewear brand with unique and thoughtful designs that specializes in focusing on performance first, which shows you truly care about them. ❤️

    models in red sports bras, leggings, and an exercise dress

    4. Etsy — the ~oh-so-famous~ online marketplace where they can buy unique, handmade goods from an endless selection of small businesses, including any Mother's Day-themed goodies they'll actually like.

    two pendant necklaces in boxes

    5. Home Chef — a meal subscription service that helps even the most beginner of cooks whip up incredibly delicious meals in their own kitchen without having to stress about buying all the ingredients themselves.

    korean pork noodle bowl

    6. REI — the *ultimate* brand for anyone whose idea of a good day involves being outdoors in nature. We're talking camping, hiking, backpacking, kayaking — you name it!

    flatlay of an outdoor blanket, hiking socks, outdoor clothing, a water bottle, and a cribbage set

    7. Girlfriend Collective — a cult-favorite activewear brand that's become a serious favorite of the BuzzFeed Shopping team thanks to their stunning, bold color choices, incredibly soft materials, and inclusive sizing. And nothing says "you're the best, mom" like inclusivity does!

    8. Target — basically a foolproof Mother's Day gift option for any type of mom. They've got everything from clothing, electronics, cute accessories, and even groceries! It's basically the perfect gift card for the person who never knows what they want.

    a collage of target items: a mug, slippers, candles

    9. Urban Outfitters — a perfect destination for the mom in your life who just oozes style in both their wardrobe and their home. They're constantly switching up their aesthetic and this gift card will help.

    a sagittarius tapestry on a bedroom wall above a dresser decorated with candles and crystals

    10. Sips By — a monthly personalized tea subscription box so they can stay cozy and relaxed with delicious teas. Their heart (and tummy) will be so full of love. 😍

    model holding sips by box full of five kinds of tea bags and loose leaf tea

    11. Lunya — a destination that'll give their life the extra touch of everyday ~lux~ they deserve with some seriously soft, silky, and comfortable sleepwear.

    model in a tan silky cami and shorts set falling onto a bed

    12. Glossier — an ever-popular beauty mother's paradise for all things skincare and makeup. Whether they're switching up their skincare routine or looking for the *perfect* gloss, they'll find it here. A bouquet of flowers need not apply.

    lip gloss, futuredew serum, boy brow, and cloud paint laying on a pink glossier scarf

    13. Mented Cosmetics — a beauty retailer that offers everything from the perfect creamy blush to ultra-hydrating foundation. The best part is that they're cruelty-free and vegan, perfect for your eco-conscious mom.

    a gift box with three tubed of lipstick inside

    14. GameStop — a one-stop shop for the gamer mom in your life who is *constantly* talking about the newest games, consoles, and tech accessories to supplement their favorite hobby.

    Six covers of various video games

    15. BaubleBar — *the* go-to retailer for all things accessories because trust me when I say, they do NOT want those gaudy heart necklaces for Mother's Day. We're talking earrings, customizable phone cases, statement necklaces, and so many other pieces to upgrade their look.

    hands wearing rings and clicking on a baublebar gift card on their phone

    16. Allbirds — a cult-fave retailer for planet-friendly kicks that are also comfy and super versatile. If they're *really* into saving the planet, they'll be delighted to know that they also have sustainable clothing and accessories they can splurge on.

    model wearing white allbirds sneakers

    17. Madewell — a one-stop shop for all of the basics and statement pieces any human would ever need to make their wardrobe versatile, classic, and timeless. Sometimes the best Mother's Day gift is being able to buy the *perfect* sweater.

    model in brown pants and a tan sweater with flowers on the sleeves

    18. Bright Black — a candlemaker specializing in some amazing wood-wick candles that smell absolutely incredible *and* honors the Black diaspora. A perfect way to support small businesses, make their house smell absolutely phenomenal, *and* set the mood for their next self care night.

    wood wick "salvador" scented candle in a black glass jar

    19. Jiggy Puzzles — a small business that sells unique and honestly *very* aesthetically pleasing puzzles. They come with a reusable glass jar (we love sustainability!) and puzzle glue so they can frame their work afterward, well past Mother's Day. It's the gift that keeps on giving!

    a variety of different puzzle boxes and jars of puzzle pieces

    20. Parachute — a modern home linens store where they can refresh their home with new soft sheets, beautiful towels, and even some fun decor.

    a bed with white sheets and pillows

    21. Mejuri — a jewelry store that specializes in basics with utterly sleek high-quality designs. They can choose from minimal pieces or go big and bold.

    a model's hands with gold rings and bracelets

    22. Zappos — the perfect destination for shoe lovers. They can choose from virtually any brand and style and actually get the gift they *really* want.

    bright coral running shoes

    23. Bath & Body Works — a classic Mother's Day choice for anyone who is just a huge fan of their famous three-wick candles, body sprays, lotions, and body washes.

    Three lotions that say Butterfly on them

    24. Shop Disney — the only shop a Disney fan needs to get their fill of all things Mickey. If they love Disney movies, get them this gift card. Trust me.

    Model is wearing a red sweatshirt with Mickey Mouse and the other model is wearing a grey T-Shirt of Mickey Mouse

    25. Bloomscape — an online plant store with a wide variety of succulents, potted trees, and indoor plants for them to choose from. They also all come with beautiful planters! Nothing shows love like getting them a gift they get to show love to when they take care of it and watch it thrive.

    office with a potted tree on the ground and a potted cactus on a counter

    26. The Lip Bar — a makeup brand that strives to make the industry more inclusive with their wide range of products, all vegan and cruelty-free. They'll love their beloved long-wear lipsticks that pop on a wide range of skin tones.

    the lip bar's fast face kit with lip, eye, and face products and a case, all with a red bow

    27. Sephora — the store basically any mom who loves beauty, makeup, *and* skincare already hopes to see a gift card for on Mother's Day, so you might as well.

    makeup gift sets from kaja, jouer, and makeup eraser

    You giving your mom a gift card, knowing it's the perfect gift.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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