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Unless otherwise specified, all sizes in this post are listed in women's.
If you're not on TikTok, you probably have no idea that there's a new style aesthetic that is sweeping the app: the Coastal Grandmother.
The term was coined by TikTok user @lexnicoleta, but you'll probably recognize it as mostly New England-y, Martha's Vineyard-esque style of clothing.
So here are some pieces to help you channel your inner Coastal Grandmother:
1. A classic white button-down shirt because this is the absolute *must* piece for the coastal grandmother look. It also needs to be a looser fit, so opt for one that isn't so structured.
Promising review: "Love, love, love this shirt! It's oversized, so size down if you want a more fitted fit, but the oversized look is so in these days, and this button-down can be worn in so many ways. Love wearing this over a tank top and shorts on summer days." —Anonymous
Get it from Banana Republic for $35.99 (originally $59.99, available in regular and petite sizes 2XS–XL).
2. A straw bucket hat you'll want to wear as you stroll the quaint beach by the sea. You can wear the brim folded up or down to protect your eyes from the sun.
Promising review: "I purchased this to wear at the lake or pool in the summer so I can read without the sun in my eyes. I love the size of it, and the brim has a wire so you can adjust it. I’ve been searching for something like this and never could get the right size or fit, but this was just what I was looking for!" —GabriellaII
Get it from Madewell for $48 (available in two sizes).
3. Or a Panama hat with over 3,000 5-star reviews for a more structured look while still keeping ~all~ the coastal vibes.
Promising review: "I'd seen a picture of Meghan Markle wearing this fedora type brim hat, and I had to have it. So naturally, I went on my fave, Amazon, and was sooo happy to have found it!! I was looking for this type of hat with the perfect brim length — not too short like a fedora and not too long like a beach brim hat. This is exactly what I was looking for and cannot wait to wear it during summer with my dresses! Perfect style/color, sturdy quality, and amazing price." —Lakersmamaxo
Get it from Amazon for $16.89 (available in 17 colors).
4. A reviewer-obsessed pair of Palazzo trousers so absolutely soft and comfortable, you may start to think you're wearing pajamas. Fear not, because these are so chic and go with any top you wear!
Promising review: "These pants as so comfortable and flowy! I stepped outside of my usual skinny jean outfit to try this style — and I never want to take them off! They are great casual pants for work, and can be dressed up for the evening with a fancy shirt and heels. They are as comfortable as pajamas, without looking like it. :)" —Nash
Get it from Amazon for $20.99 (available in sizes XS–2XL and 29 colors).
5. A cable-knit sweater that, I know, is probably too warm for the upcoming temperatures, but you're *actually* supposed to just tie it around your neck and drink iced teas on your deck. Duh.
6. A striped T-shirt for a casual look that can effortlessly be dressed up or down depending on how you accessorize it.
Promising review: "I really like the fit and feel of these tees. Yes, slightly see-through since they are linen, but I love that they are slightly boxy and the sleeve length comes down to a perfect length to cover up the top of my arms. The tee feels comfortable on and hits right at my waist and doesn't ride up. The material feels like a high-quality linen; I will just have to air dry them to avoid any shrinkage." —Netski
Get it from J. Crew for $49.50 (available in sizes 2XS–2XL and two colors).
7. A stunning pair of Italian sandals that are quite literally *made* in Italy! So you'll get all the Positano vibes without having to actually travel there.
Andrea Carrano created his shoe line at the beginning of World War II and formed a chain of boutiques by 1962. The brand is based in Naples, Italy, where they locally source all of their leather. It's been a family-owned business since the beginning, now being run by Andrea Carrano Jr.
Get it from Andrea Carrano for $345 (available in European sizes 36–42 and nine colors).
8. Or a budget-friendly pair for when you want that same energy and will look stunning with all of your linen pants and dresses.
Promising review: "These were a steal for how many miles they’ve walked already this summer! They still look brand new! I adore these with almost everything in my closet!" —Taylor Petersen
Get it from Amazon for $55.23+ (available in sizes 5–11 and 11 colors).
9. A shirt dress you can wear loosey goosey as pictured, with a sweater over it for those chillier nights, a belt around the waist for a structured look, or just a simple denim jacket over it — the possibilities are nearly endless.
10. Rectangle sunglasses because accessories are a huge part of the look, and these give off those chic designer vibes for a fraction of the price. This bad boy has a WHOPPING 11,000 5-star reviews so you *know* they're good!
Promising review: "I love the style; this is so trendy right now. Great value for your money; I got the set of two, one black and one tortoise shell. I love them, and they look so chic." —Payton Mcclelland
Get it from Amazon for $12.95 (available in 33 styles and two-packs).
11. A pair of linen pants to keep your legs protected from those pesky mosquitoes at night while still feeling lightweight and breezy.
Get it from Lane Bryant for $41.97 (originally $69.95; available in sizes 14–28 and three colors).
12. White denim jeans because they're classic, timeless, and work with just about whatever top you own *and* whatever season. White after Labor Day? Sure, why not.
13. A super-soft V-neck sweater you can wear on its own or over your new button-down top with those white jeans. Ugh, it's just *chef's-kiss* perfect.
Promising review: "The beautiful color of this sweater (Glass Bead Blue Heather) really caught my attention; could not stop looking at it online. Was so happy when I decided to purchase it. The fit is relaxing and comfortable. I like the fact that it is very soft and cotton and well knit...sure to keep its shape. The sleeves have somewhat of a puff to them just above the ribbed cuffs as well as the fine detail embroidering around the neckline, giving it just enough detail without being too much. It is an excellent classic sweater and one that I will enjoy wearing for years to come!" —Char The Shopper
Get it from Tommy Bahama for $128 (available in sizes 2XS–XL and three colors).
14. A pair of linen shorts destined to be worn with your favorite striped tee and sweater wrapped around your neck. Pair it with some loafers or sandals, and you're all set for your coastal gram look.
Kiel James Patrick is a family-owned small biz based out of New England that sells coastal, preppy styles that are basically perfect for the CG vibe.
Get it from Kiel James Patrick for $72 (available in sizes 0–14).
15. A rattan bag with over 3,000 5-star reviews that'll effortlessly make your outfits look complete while still giving you tons of space to store your phone, wallet, keys, and whatever else you need to bring!
Promising review: "Whewww chileeee. If I had a dollar for every compliment I received today, I would be able to purchase two more bags. The bag is gorgeous! Small but not tiny where you can’t carry stuff around. I can fit my phone inside without squeezing it in. I can probably fit a baby bottle inside if I wanted. Anyway, you can open it without fear of everything spilling." —Amazon customer
Get it from Amazon for $31.99 (available in two colors).
16. A loungewear set because, yes, you're supposed to give off CG (coastal grandmother) vibes for the entire day, and this takes care of the overnight portion.
17. A simple V-neck cami perfect for layering throughout the seasons, and works just beautifully on its own with some Palazzo pants and a bucket hat. Wink wink.
Promising review: "True to size, lightweight and comfortable fabric, and quality stitching. Perfect for looking dressy in the Texas heat this summer!" —Christine K.
Get it from Eloquii for $29.95 (available in sizes 14–28 and two colors).
18. A dainty necklace to add a bit of jewelry to your look without letting it overpower your wardrobe. For the coastal grandmother look, we're focused on simple, clean, and minimalist styles!
The Silver Wren is a small business based out of Scottsdale, Arizona, that specializes in dainty jewelry like necklaces, rings, and bracelets.
Promising review: "This necklace was everything I was looking for and more!! I’m very simple when it comes to my jewelry, but I do like a pop of color once in a while. So the mint color diamond is everything. Thank you!!" —Aracelis Caraballo
Get it from The Silver Wren on Etsy for $26.40 (originally $33, available in sizes three lengths, with an extender, and 11 pendant colors).
19. A highly rated tiered flowy dress for when you want to wear something a little bit more dressed up for drinks by the water with your bestie. Bonus points if you add those sunglasses from earlier!
Promising review: "Very comfortable for a warm summer evening." —Bonnie Williams
Get it from Amazon for $14.99+ (available in sizes S–XL and 16 colors).
20. A classic pair of customer-favorite vintage-style jeans you'll be surprised you've taken this long to actually own. They're mid-rise, have an old-school look, *and* a worn-in feeling so you don't feel suffocated by them once you put them on. Basically the *perfect* jean.
Promising review: "They are called perfect for good reason. I was skeptical about buying jeans online, but their True Fit sizing tool really helped. I put them on, and they felt like they were made for me. I'm happy to have found jeans that actually fit! I will buy the rest of the washes now." —Teenytiny
Get it from Madewell for $128 (available in petite, standard, and tall sizes 23–33).
21. A bestselling Michael Kors watch for the simple and minimalist look that, I'm sorry, but the smart watches just cannot replicate. I love my Apple watch, but I can't resist a classic leather watch.
Promising review: "I use it daily and enjoy the large face and the clear large numbers." —Paula Kenney
Get it from Amazon for $90+ (available in 22 colors).
22. A striped button-down blouse that is giving some serious East Coast nautical vibes. Psst, that's what we want.
Promising review: "This shirt is just as lovely as it looks. It’s comfortable and unique. You can wear it many different ways with jeans or dress pants." —Vicki Lynne
Get it from Amazon for $16.86+ (available in S–XL and 36 colors).
23. A leather belt to not only keep all your pants up (duh), but it makes the perfect statement piece for your outfit without being all, "LOOK AT ME!" I recommend a brown belt for the CG look. Reviewers are saying this is a *great* Gucci belt dupe!
Promising review: "Such a cute belt! I’ve been looking for a belt like this, but I’m very picky and could’ve find one I loved. This one is perfect. It’s almost a staple that ties every outfit together so well. A very easy way to step up a simple outfit. It’s great quality for the price, and there’s no need to splurge on a designer belt if you can’t afford it. 10/10 would recommend." —Kelsey Danielle
Get it from Amazon for $12.74+ (available in sizes XS–XL and 11 colors).
24. A linen jumpsuit you'll be aching to wear to the lovely shops in your quiet little sea town, even if it's the one you've invented in your head. A person can dream, ya know?
Ginny Store Gifts is a small business that sells linen fashion, perfect for the warmer temps!
Promising review: "Love, Love this linen jumpsuit! The quality is perfect! I was looking for something comfortable, and this definitely met my expectations! Highly recomend!" —Karen Woodliff
Get it from Ginny Store Gifts on Etsy for $97.30 (originally $139, available in sizes 2XS–2XL and 16 colors).
25. A white bucket hat so you can *truly* emulate the Diane Keaton in Something's Gotta Give look.
Promising review: "Cute hat! Fits well, even on my big head, LOL! Very fashionable but also great for shading the face on sunny days. The material is lightweight, breathable, and very durable yet comfortable. Easy to fold and store away for travel. Comes with a drawstring adjuster. Just what I needed this summer for the many adventures I have planned outside! Great product, good condition, and fast shipping!" —Clark Imaginations, LLC
Get it from Amazon for $15.98 (available in nine colors).
26. A striped midi dress that'll look beautiful on its own, but it's basically designed to be layered with fun accessories and outerwear, like a denim jacket or cardigan.
Promising review: "It fits absolutely perfectly!! Length is very modest and pretty! It is lightweight and comfy! Looks exactly as shown online! I couldn't be happier! It has pockets!!" —Heidi Bumanlag
Get it from Amazon for $29.99+ (available in sizes S–2XL and 28 colors).
27. A pair of fan-loved Coach loafers to undoubtedly become your go-to shoe this year. It's comfortable. It's timeless. It's ~everything~.
I have been looking for a high-quality pair of loafers for a long time, but I didn't want to spend a ridiculous amount of money to get them. I found these at the Coach store last year and fell absolutely in love. I finally bit the bullet and bought them online, and I'm so glad I did! Not only do they fit perfectly, but they seriously DO go with everything I wear. I feel so chic and stylish when I wear them, and I didn't experience any discomfort or need to "break them in."
Promising review: "I'm on my feet all day, and let me tell you these are a pair of the most comfortable shoes I've ever owned. Got them in black. The leather if so soft, amazing quality and aren't bulky like most loafers are. The longer I wore them, the more I broke them in. They look super high end and aren't overpriced for the comfort and quality that they are. I have been wearing these shoes for two years straight, and I'm in love. Not exaggerating. Get them!" —Stacy
Get it from Coach Outlet for $99 (originally $150, available in sizes 5–11 and two colors).
28. A turtleneck that might feel a little weird to wear when it's starting to get warm out, but it's very light *and* you have to do what you have to do to achieve the coastal grandmother look, OK?
Kissy's Fine Apparel is a family-owned small business based out of the Berkshires, Massachusetts, that sells trendy, chic, and boutique styles you'll likely not see anywhere else.
Get it from Kissy's Fine Apparel for $48 (available in sizes XS–L).
29. A lightweight cardigan so soft and beautiful, you'll wonder why you haven't bought all four colors yet.
Promising review: "These cotton cardigans have been available since the fall, but I think they are perfect for spring and summer. They have a cute boxy fit and look great over a tee or summer dress! I have all four colors!" —Rmdcharlotte
Get it from Everlane for $26 (originally $40, available in sizes 2XS–XL and four colors).
30. A tank romper you'll *actually* wear, unlike that romper you bought once and quickly realized it did not cover up the booty, so it sits in your closet. This one won't let you or your 🍑 down.
Promising review: "I can even say how great these are; I love them! I'm very picky with rompers, but these things are so cute and such good quality — I absolutely LOVE them. I always get compliments on how cute I look whenever I wear these; they make me feel super good! Do not dry these; they will shrink! However, I absolutely believe everyone should get them!" —AshP22
Get it from Amazon for $26.98+ (available in sizes S–2XL and 21 colors).
31. A basic T-shirt with over 19,000 (!!!) 5-star reviews because we all seriously need to have at least five T-shirts like this in our closet. They're the ~perfect~ base piece to put together an outfit.
Promising review: "My daughter and I purchased six of these tops for our five-week trip to India. We wore them constantly and washed them almost daily. After hand washing and wringing, we simply hung them on a hanger, and they dried quickly and wrinkle-free. Even the ribbing around the neck kept its shape! They also breathed well and were so comfortable to wear. We were originally going to pitch them after we got back, but they are still in such great shape and so comfortable I think we will be wearing them for a long time." —YHagood
Get it from Amazon for $5+ (available in sizes XS-2XL and 35 color sets).
Psst: This item is included in Prime Wardrobe, so you can give it a trial run if you're a member!
32. A pair of lightweight shoes reviewers have literally said make them feel like they're walking on clouds when they lace these babies up, and they're giving the vibes we need.
Promising review: "This is my first time buying these shoes, and I’m completely in love!!! They are perfect in every way. And sooo comfy! I figured they would look good but not be comfortable. I was prepared to be OK with that because they are so cute. But I was wrong! So light and comfortable — you forget you're wearing them. Gonna buy every different color I can get my hands on! If you're thinking of buying, stop thinking and just buy them!!" —Tattoogirl78
Get it from Amazon for $41.98+ (available in sizes 4–11 and 99+ colors).
33. And finally, a baroque pearl choker for when you want the cute pearl necklace look without wearing those overly loud and chunky necklaces that almost appear as costume jewelry. These are dainty and stylish!
Promising review: "This is my new favorite necklace! Pearls are hard to find. Inexpensive but still nice quality. These are beautiful! I love it! It’s not too flashy and goes with just about everything. Definitely recommend!" —Liuxiuhua
Get it from Amazon for $12.99+ (available in four sizes and three styles).
When your friends keep asking why you're dressed like a grandma who lives on the cape in a beach house:
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