Posted on Feb 10, 2018

    People Love This Nike Ad Because It Actually Shows What It's Like To Be A Young Londoner

    "That Nike advert was London declaring independence from the United Kingdom."

    Nike launched a new advert called "Nothing Beats a Londoner".

    This is London, home of the unbeatable. Watch the full film 👉https://t.co/5FEp9FfZRI #LDNR

    The three minute advert features some of the biggest British names across different industries.

    Big Shaq. Giggs. Santan Dave. Skepta. Harry Kane. Hazard. Iwobi. Rio Ferdinand. Ian Wright. Jamie Redknapp. Ryan Se… https://t.co/q2zv3oPrWV

    Wieden + Kennedy, the agency behind the advert, said in a press release: "Each of the athletes was given their scene as a standalone piece of content, which they posted on Instagram, linking to the next competitor to create a massive social media battle between some of London’s best young athletes."

    The video started off with Skepta walking into a corner shop with his song Shutdown playing in the background.

    Nike / Giphy

    More than 258 Londoners took part in filming including, Michael Dapaah, J Hus, Little Simz, Sir Mo Farah, Dina Asher-Smith and more.

    Nike / Giphy

    Michael Dapaah said he was proud to be part of the project.

    Guess who's in the new Nike Advert 👀👀, It's a straight up LONDON TING 🔥💥 ! 'Nothing Beats A Londoner', proud to be… https://t.co/V2VPeUso15

    Nike / Giphy

    People online, especially Londoners were proud of the advert.

    "NOTHING BEATS A LONDONER" you hear that, all u farmers?

    That nike advert proves london needs to be it’s own country.

    That Nike advert was London declaring independence from the United Kingdom

    And said they loved the diversity.

    This is LONDON. Culture. Diversity. I love it. @NikeUK Thank you 💛#LDNR

    This Nike advert • is authentically representative • is self aware • shows more than one woman playing sport • p… https://t.co/Rc8qUdviwg

    However, some people thought the advert excluded British Asians.

    Check this pile of shit out. A @Nike advert about London that "represents" a "diverse" city that only has White & B… https://t.co/5G60daklyf

    So @NikeUK doesn't feel the need to include Asians in their 'diverse' video on London? Nike are happy for Pakistan… https://t.co/yIDDwpU8jZ

    Some started to make jokes about Drake not being in the advert.

    I know Drake is BURNING they didn’t call him for that Nike Advert

    And then Drake commented on an Instagram photo and said he couldn't believe he wasn't invited.

    Drake is hurt he wasn’t in the Nike #Londoner advert... Fam and he said “pecknarm” instead of Peckham. He’s more of… https://t.co/XhkjPppKPm

    You can watch the full advert here.

    View this video on YouTube

    youtube.com

    Ikran is a reporter for BuzzFeed News and is based in London.

    Contact Ikran Dahir at ikran.dahir@buzzfeed.com.

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