It's unclear exactly how this meme started but it looks like this might be the first one.
And now everybody is doing it.
Some people are "smoking" food.
Ketchup seems to be quite a popular addition.
Some of the food is actually quite healthy.
Others are smoking random objects, because why not.
Honestly, what is going on? 🤔
This is really turning into a thing.
It's kind of escalated in the best possible way.
Don't try this at home, people.
Ikran is a reporter for BuzzFeed News and is based in London.
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