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People Accused Dunkin' Donuts Of Racism For Calling A Brown Doughnut "Half Beauty"

The picture has since been deleted and Dunkin' Donuts has apologised.

Originally posted on
Updated on

This picture, which was posted on the Egyptian Dunkin' Donuts Instagram account, has caused a social media storm because it refers to the doughnut on the right as "half beauty".

Twitter / Via Twitter: @danas4827

The picture says: "If darkness is half beauty, then whiteness is full beauty."

The caption underneath the photo reads: "Because we are against racism, we will eat both of them, not one only. Which one will you choose?"

People immediately called Dunkin' Donuts out.

I'd love to see @DunkinDonuts justify this racist ad that describes a white donut = complete beauty & the black one…

Twitter / Via Twitter: @eldahshan
Twitter / Via Twitter: @MissKhadie

But not everyone saw it as racist, and defended Dunkin' Donuts.

Twitter / Via Twitter: @IzzyMac__

@danas4827 @youssefmokhttar @DunkinDonuts I think they said that bcs the withe one is completely in sugar but the 2nd is 1/2 in chocolate

Twitter / Via Twitter: @SaifBinS3eed

However, Dunkin' Donuts has since apologised and deleted the post. The company told BuzzFeed News in a statement:

"As soon as we became aware of the social media post by our Egyptian franchisee, we asked for it to be removed. Our franchisee immediately complied. We apologise for the offense this posting caused."

Ikran is a reporter for BuzzFeed News and is based in London.

Contact Ikran Dahir at

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