Kylie Jenner's makeup line, Kylie Cosmetics, has been sharing makeup tutorials on Instagram and Twitter that have Korean music playing in the background. View this photo on Instagram instagram.com This first one that was reposted had the Exo song "Lotto". KYLIE COSMETICS @kyliecosmetics Loving this combo by @monicarosemua💄 Dolce K lipliner + Butterscotch Creme lipstick + Sugar lip gloss 🔥 Crème Lipsticks will be back in stock this Friday! https://t.co/FrnA8GRYZ7 04:14 PM - 20 Feb 2018 Reply Retweet Favorite Then she reposted this makeup tutorial with NCT's new song "Boss". View this photo on Instagram Instagram: @kyliecosmetics And yesterday this video was reposted to Kylie Cosmetics with Dean's song "Bonnie and Clyde". View this photo on Instagram Instagram: @kyliecosmetics Fans instantly recognised the music. Lucas's Lady @missbang_1004 @kyliecosmetics I was like ''I know this song'' 07:31 PM - 04 Mar 2018 Reply Retweet Favorite Twitter: @deansintro sandy @flatasstaeyong I CAN'T BELIEVE KYLIE COSMETICS ACTUALLY USED NCT U'S BOSS INSTRUMENTAL GDNSLKFJASL 07:06 AM - 05 Mar 2018 Reply Retweet Favorite And freaked. Twitter: @sunnytheslaya ExosDaimond @DaimondExos @kyliecosmetics @monicarosemua The make up look is as LIT as Exo’s Lotto. Believe me this says ALOT #iHeartAwards #BestFanArmy #EXOL @weareoneEXO #EXOlympicsD3 https://t.co/KlfW1vfUXk 08:50 PM - 21 Feb 2018 Reply Retweet Favorite But some fans were more critical. Twitter: @taeiae ً @ultsdean kylie cosmetics using exo, nct and now dean as their background music, someone explain 10:18 PM - 06 Mar 2018 Reply Retweet Favorite And have a conspiracy theory that Kylie Cosmetics is using K-pop for clout. jiji | asd 📌 @hobixhoshi kylie honey, why u using k-music for clout smh !!! https://t.co/l8zwXfLY5h 01:09 PM - 07 Mar 2018 Reply Retweet Favorite amy @cheshirejimin are y’all making more money by gaining the attention of kpop twitter or something lmao https://t.co/HLO0X4h3HZ 04:03 AM - 07 Mar 2018 Reply Retweet Favorite Amanda🐰✨ @RoyalKooky Kylie really trying to lure us Kpop stans ISSA TRAP 07:06 AM - 07 Mar 2018 Reply Retweet Favorite Twitter: @eternallyuta_ For instance, this tweet has only 152 retweets. KYLIE COSMETICS @kyliecosmetics Create bold and beautiful looks with the Eye of the Storm palette matte and metallic #Kyshadows ⛈⚡️Available on https://t.co/rkT2b8JJL5 #WeatherCollection https://t.co/USJEcrLNkN 06:40 AM - 04 Mar 2018 Reply Retweet Favorite Whereas the makeup tutorials with K-pop songs have thousands of retweets. KYLIE COSMETICS @kyliecosmetics Vibe Velvet 🔥 Back in stock now at https://t.co/rkT2b8JJL5 04:57 PM - 04 Mar 2018 Reply Retweet Favorite BuzzFeed News has reached out to Kylie Jenner's reps.