Kylie Jenner's makeup line, Kylie Cosmetics, has been sharing makeup tutorials on Instagram and Twitter that have Korean music playing in the background.
This first one that was reposted had the Exo song "Lotto".
Loving this combo by @monicarosemua💄 Dolce K lipliner + Butterscotch Creme lipstick + Sugar lip gloss 🔥 Crème Lipsticks will be back in stock this Friday! https://t.co/FrnA8GRYZ7
Then she reposted this makeup tutorial with NCT's new song "Boss".
And yesterday this video was reposted to Kylie Cosmetics with Dean's song "Bonnie and Clyde".
Fans instantly recognised the music.
@kyliecosmetics I was like ''I know this song''
I CAN'T BELIEVE KYLIE COSMETICS ACTUALLY USED NCT U'S BOSS INSTRUMENTAL GDNSLKFJASL
And freaked.
@kyliecosmetics @monicarosemua The make up look is as LIT as Exo’s Lotto. Believe me this says ALOT #iHeartAwards #BestFanArmy #EXOL @weareoneEXO #EXOlympicsD3 https://t.co/KlfW1vfUXk
But some fans were more critical.
kylie cosmetics using exo, nct and now dean as their background music, someone explain
And have a conspiracy theory that Kylie Cosmetics is using K-pop for clout.
kylie honey, why u using k-music for clout smh !!! https://t.co/l8zwXfLY5h
are y’all making more money by gaining the attention of kpop twitter or something lmao https://t.co/HLO0X4h3HZ
Kylie really trying to lure us Kpop stans ISSA TRAP
For instance, this tweet has only 152 retweets.
Create bold and beautiful looks with the Eye of the Storm palette matte and metallic #Kyshadows ⛈⚡️Available on https://t.co/rkT2b8JJL5 #WeatherCollection https://t.co/USJEcrLNkN
Whereas the makeup tutorials with K-pop songs have thousands of retweets.
Vibe Velvet 🔥 Back in stock now at https://t.co/rkT2b8JJL5