Singer Billie Eilish is the star of a new Calvin Klein campaign in which she has a chance to "speak [her] truth". In it, she reveals why she chooses to wear baggy clothes.
In case you weren't aware, Billie has been the focus of countless memes about her signature style.
Speaking in the advert released earlier this week, Billie says: "I never want the world to know everything about me. I mean, that’s why I wear big baggy clothes: Nobody can have an opinion, because they haven’t seen what’s underneath, you know?"
People loved the ad and praised Calvin Klein for not sexualising the 17-year-old and, instead of focusing on selling a product, letting Billie address an important issue.
And now people understand why Billie dresses in baggy clothes. It has started a conversation about the scrutiny that women's bodies are subjected to.
Some people found Billie's campaign beautiful.
But a lot of people found it sad that the threat of internet trolls could affect the way someone chooses to dress.
People said it was unfair that teenage girls are made to feel this way.
And some people pointed out that while many Muslim women choose to dress modestly for similar reasons, they aren't celebrated in the way Billie has been.
And some Twitter users reminded people about the bottom line: When it comes to how others dress, it's best to drink your water and mind your business.
You can watch the advert in full here.
Ikran is a reporter for BuzzFeed News and is based in London.