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Target Now Sells A Black-Owned Lipstick Line And OMG It's So Good

New lipsticks? Brb, buying everything from The Lip Bar!

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In making these amazing shades, the Lip Bar wants to empower all women to feel amazing AF at all times! Here are some of the really dope (and affordable) options you can now scoop up at Target:

A wonderfully creamy stick lippy with extra-moisturizing shea butter and vitamin E. / Via @thelipbar

Promising review: "I am so happy that I tried these products. I love the way they feel and look. Absolutely stunning pigmentation. I have used many of the more expensive and popular products but will now use this product from now on. I'm ready for more colors to add to my collection!" —FredaP

Get it for $12 (available in seven shades).

A liquid matte lipstick that has bright, pigmented colors for your luscious lips. / Via @thelipbar

Promising review: "AMAZING! I own over 150 liquid lipsticks and this formula is great. I love liquid lipsticks that are deep and rich in pigment in one swipe but not streaky and thick. They feel like nothing is on your lips but give you full coverage. These also do not emphasize this perky wrinkly lines on my lips and THEY DONT FLAKE OR BALL UP. One of the best and I tried over 30 brands!" —CriscianaCoco

Get it for $13 (available in four shades).