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Target Now Sells This Super Diverse Lipstick Line And I Wanna Shout For Joy

New lipsticks? Brb, buying everything from the Lip Bar!

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So did you know Target is now selling a black-owned lipstick line called the Lip Bar?!

Touchstone Pictures

Probably not, but let us all rejoice!

Started by the ever-lovely Melissa Butler, the super diverse line features lipsticks and lip glosses that are entirely vegan and cruelty free! / Via @thelipbar

You can read more about its backstory on their site.

In making these amazing shades, the Lip Bar wants to empower all women to feel amazing AF at all times! Here are some of the really dope (and affordable) options you can now scoop up at Target:

The Lip Bar

A wonderfully creamy stick lippy with extra-moisturizing shea butter and vitamin E. / Via @thelipbar

Promising review: "I am so happy that I tried these products. I love the way they feel and look. Absolutely stunning pigmentation. I have used many of the more expensive and popular products but will now use this product from now on. I'm ready for more colors to add to my collection!" —FredaP

Get it for $12 (available in seven shades).

A liquid matte lipstick that has bright, pigmented colors for your luscious lips. / Via @thelipbar

Promising review: "AMAZING! I own over 150 liquid lipsticks and this formula is great. I love liquid lipsticks that are deep and rich in pigment in one swipe but not streaky and thick. They feel like nothing is on your lips but give you full coverage. These also do not emphasize this perky wrinkly lines on my lips and THEY DONT FLAKE OR BALL UP. One of the best and I tried over 30 brands!" —CriscianaCoco

Get it for $13 (available in four shades).

And an alluring and shimmery metallic lipstick that'll be your go-to for any off the wall club looks or Insta-worthy glam sessions!

Get it for $13 (available in two shades).

And if you think I'm being extra, look at this satisfied customer!

Or even this one!

Check out the whole line at Target here! / Via @thelipbar

Or check out their entire collection at the actual Lip Bar website.

Yes to black girl magic, and yes to great, affordable lipsticks!


Reviews have been edited for length and/or clarity.

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