Skip To Content

    22 Easy-To-Use Makeup Products That Basically Apply Themselves

    Fuss-free makeup is the name of the game, and these products will help.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Elizabeth Mott Tinted Eyebrow Gel has a spoolie-like applicator so you'll be able to have those thick and full eyebrows without even thinking about it.


    Promising review: "Love this! I have hypothyroidism, which causes my brows to be very sparse. This works great! It looks way more natural than pencil and filling. Plus it's super easy to use and dries quickly. I have medium brown hair and wasn't sure whether to go with the light or the dark. I decided to try the light since most 'dark' browns look black on my pale skin." —Amber G

    Get it from Amazon for $15 (available in five colors).

    2. TheBalm Mad Lash mascara is equipped with an injected-molded wand in order to give your lashes the length and volume they deserve with just one swipe.

    @thebalm / Via

    Promising review: "I'm a bit of a mascara junkie and I have tried many many many mascaras, both high-end and drugstore and this is definitely one of my favorites. I have pretty strong allergies, so I'm sneezing and wiping watery eyes more than the average person and many times, mascaras just don't last on me. Mad Lash has been awesome! I put it on in the morning and it wears perfectly all day, no smudging or transfer to my lower lashes. It's a great price for the long wear and the brush makes it easy to apply." —Charles and Jenn

    Get it from Amazon for $17.10.

    3. Fenty Beauty Matte Skinstick conceals, corrects, and contours your face with just a swipe to your face. Easy peasy.

    @fentybeauty / Via

    Promising review: "This is an amazing product. At first, I didn’t want to join the hype, then I couldn’t resist. I'm glad I gave this product a shot it is money well spent." —yooojay

    Get it from Sephora for $25 (available in 20 shades).

    4. L'Oreal Paris True Match highlighter lotion simply spreads on your face with your fingers and can create a spotlight on the features you love most.


    Promising review: "Seriously I can't get enough of it! I'll never use another product for a natural looking glow. It looks great with makeup and without. Especially those lazy days when you don't want to wear makeup, but you also don't want your face to look like crap haha. Use this product!" —Amazon Customer

    Get it from Amazon for $9.30 (available in four colors).

    5. Glossier Cloud Paint is a pillowy, gel formula you can apply and blend, blend, blend with your fingertips. No brushes needed.


    Promising review: "I love this product so much, I want to marry it. I believe when God created light, he also created this product. It's easily buildable, mixable, and easy to use. I wear it every single day!" —bluejay

    Get it from Glossier for $18 (available in six colors).

    6. Milani Amore Matte Lipstick precisely applies vibrant colors to your lips without it bleeding onto the rest of your face.


    Promising review: "This formula is very good... it's not very drying and feels a lot more comfortable than many other brands. It's transfer-proof and lasts me all day!" —motherofa11monboy

    Get it from Walmart for $7.25+ (available in 18 colors)

    7. Lovoir Eyeliner Stamp swiftly lets you rock the wing of your dreams with the flick of a wrist.


    Promising review: "I just want to make my morning routine as easy as possible. I love winged liner but I don’t have the steady hand for it without mistakes. this makes the perfect and consistent wing every time. Love it! I ordered the 10mm (pictured) and now I'll have to try the 12mm!" —Julie B

    Get it from Amazon for $12.99 (available in four sizes).

    8. Milani Perfection Liquid Eyeliner makes it so simple to create the wing of your dreams with its curved handle.


    Promising review: "This eye liner has made is very easy to use liquid liner. I am not good with makeup in general so I love how easily I can apply this." —Amy Smith

    Get it from Amazon for $6.59.

    9. Stila Magnificent Metals Liquid Eye Shadow applies directly to your lids for a glam finish.

    @stilacosmetics / Via

    Promising review: "This was a hugely hyped product and well worth the hype. It is absolutely beautiful on the eyes and the only way I can wear glitter. But honestly, this is easy to apply and it stays put." —Shelby Hall

    Get it from Amazon for $24 (available in 13 colors).

    10. Covergirl Outlast Moisturizing Lip Color has a rich, smooth, two-step application lip color so the formula won't clump on those beautiful lips.


    Promising review: "So let’s be honest. There are TONS of products claiming to last all day when they definitely don’t. This little thing doesn’t budge even after eating and drinking coffee/wine. At the end of the day, it’ll just fade a bit but the full lip color will be there until you decide to take it off with a remover at night. It’s perfect for someone like me who hates to fuss over makeup and honestly couldn’t be bothered to do hourly makeup touchups. And best of all it’s now cruelty-free!" —Amazon Customer

    Get it from Amazon for $7.59+ (available in 30 colors). Cruelty-free.

    11. NYX Professional Jumbo Eye Pencil doubles as both an eyeliner and eyeshadow, which means you can do both in half the time.


    Promising review: "I love the color and the way it goes on. My favorite blue eyeliner now. I use it in my water line and then brown under. It is very hard to find an eyeliner that works in the waterline. This does. Had to Google how to sharpen it though. It looks like it should twist up but it doesn't. It has to be sharpened. Plastic coating over wood so it sharpens well. You do have to get the right size sharpener though." —Thomas Hashley

    Get it from Amazon for $2.52.

    12. Maybelline Age Rewind Concealer helps to soften the appearance of dark circles, especially with its sponge-like applicator.


    Promising review: "This inexpensive dark circle concealer is the best I've ever found. It goes on very easily and stays on for hours on my skin. It blends easily with a light touch of my finger. It really does hide my dark circles! I feel so lucky to have tried it. I was fortunate to order the right color for me. I am 72 years young and had almost given up on products like this. It's never too late." —Sassy Lady

    Get it from Amazon for $5.98 (available in 12 colors).

    13. InstaNatural Rose Water setting spray gently mists your face with all natural ingredients that'll keep your makeup in place throughout the day.


    Promising review: "I have never used rose water as a setting spray. In fact, I never used any until I used InstaNatural. It is so light and refreshing — it’s almost like magic how it dries over makeup without smudging it. There is just a hint of rose, so the scent is wonderful, too — not overpowering, at all." —Sheila

    Get it from Amazon for $13.97.

    14. Urban Decay Eyeshadow Primer Potion preps your beautiful eyelids for eyeshadow, making the colors more vibrant while hydrating your lids — allowing the sensitive skin there to thrive, even without makeup.

    @urbandecaycosmetics / Via

    Promising review: "This was a game changer for eyeshadow. For some reason my eyelids get really oily so it creased badly when I would use regular concealer for primer. This stopped the creasing and my eyeshadow lasted much longer with little to no creasing." —Surizaday

    Get it from Sephora for $13.

    15. Aesthetica Contouring Kit allows you to beat your face to the gods with its step-by-step instructions to properly highlight, bronze, and sculpt your face just in time for your next photoshoot.


    Promising review: "I am a contouring newbie. I received this product, followed the instructions, and trust me, my face was on FLEEK. I love the powder; you can blend and reduce the amount. I am 49 and this kit is awesome. I received compliments all day and night!" —DRK

    Get it from Amazon for $24.99 (also available in fair to medium).

    16. Tarte Amazon Clay 12-Hour Blush spreads like butter on your cheeks and is formulated with bronzer for a sculpted-like color.

    @tartecosmetics / Via

    Promising review: "I got this blush in the Sephora birthday gift box and I am hooked! It is my favorite blush I have used so far and would recommend it to anyone. A little goes a long way." —Michela

    Get it from Tarte for $29 (available in 12 colors).

    17. Fenty Beauty Gloss Bomb smoothly applies a non-sticky formula on your lips, which is pretty rare when it comes to any kind of lipgloss, ever. Plus all of the shades will look fabulous on EVERY skin tone. We love inclusivity.

    @fentybeauty / Via

    Promising review: "It's not crazy sticky, leaves a perfect amount of gloss with one dip, compliments my pale skin tone (very universal), makes my lips look crease-free, and is a perfect size so I can fit it in any purse or travel with it." —Emmuhh

    Get it from Sephora for $18 (available in three colors).

    18. Maybelline Fit Me Matte Foundation has an ultra lightweight formula that is completely oil-free and mattifies shine. No more oil blotting for you!


    Promising review: "Living in a humid climate, it's hard to wear foundation without it looking a mess as soon as you step out of that AC. I'm an oily skin girl that's always looking for a holy grail foundation. This has been my get-up-and-go foundation. I'm always reluctant to use my pricey foundation just to run errands. But with this, I'm set!" —3moons

    Get it from Amazon for $5.75 (available in 45 colors).

    19. Physicians Formula Butter Bronzer has ultra-refined pigments to melt into your skin and give you an ethereal bake all year long without ever overdoing it while putting on a full face of makeup.

    @physiciansformula / Via

    Promising review: "Love this formula. It's so easy to apply and blend out on the skin. I'm pale and a little goes a long way. If I apply too much, it tends to look orange so built it up slowly to suit you." —BeautyTipsForBrokeGirls

    Get it from Amazon for $6.47 (available in three colors).

    20. Benefit Cosmetics Goof Proof Brow Pencil easily shapes and fills your eyebrows within minutes, because while you want them to be on fleek, you definitely don't want to spend forever on them.

    @benefitcosmetics / Via

    Promising review: "Pretty hard to mess up. Very even nice coverage. I struggle with making things even and this product gives me the upper hand." —trashprincess

    Get it from Sephora for $24 (available in eight shades).

    21. NYX Pore Filler doesn't contain oil so makeup can just glide right on over it without looking cakey. Babes with oily skin deserve to have seamless foundation too!


    Promising review: "This is a very concentrated and effective base to wear under your foundation, and the results are wonderful, in my opinion. After applying, I used one of my regular foundations so I could really judge the difference. I could immediately sense a wonderful smoothness as I applied it, and I felt that my skin looked much fresher. The best is that it lasted all day!" —J. Arena

    Get it from Amazon for $7.44.

    22. Ucanbe Shimmer Highlighter Palette gives you intense holographic shades to apply to your brow bone, eyelids, and cheekbones so you can hit those motherfucking angles and shine like a star.


    Promising review: "I love it, it works great. I use these all the time to create a halo eye, an inner corner highlight, or just to give an extra pop to my look." —Alicia J Rossi

    Get it from Amazon for $8.89.

    Need more for your skin? Check out Korean skincare products you need to know, drugstore products that actually fight acne, products to help deal with dry skin, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

    Reviews here have been edited for length and/or clarity.

    Shopping for something specific? Check out BuzzFeed Reviews to find the best things for every budget!


    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form