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    24 Hair Products From Target That People Actually Swear By

    These hair products are surely a bullseye!

    We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Aussie 3 Minute Miracle Moist Deep Conditioner contains jojoba oil to hydrate dry, dull hair, leaving it silky smooth.

    instagram.com / Via @aussiehair

    Promising review: "I decided to try this product after many weeks of my hair being extremely dry and becoming full of knots only hours after I shower. I'm trying to grow out my hair so I didn't want to cut it. After only the first use my hair was amazingly soft and healthy. The ends didn't look like I had set them on fire and my hair didn't get knotted as easily (I have very dry, frizzy, and curly hair). After about two weeks of using it, my hair has done a 180. It's the curliest it's been in years, and a lot less frizzy." —Katie

    Price: $2.99

    2. Harry Josh Pro Dryer has multiple heat settings, including instant and ionic, to give you the hairstyle you're feeling that day.

    Target

    It has multiple heat settings, speeds, and has a removable air intake filter.

    Promising review: "I thought about buying this dryer for about a year because my hairdresser uses it. Well, I have to say that it’s well worth the price. It will save me the cost of all the blow dryers I used to pay for. It does make drying easier because of the compact size. It has a choice of ionic or non-ionic, which is great. It has excellent power and three different size nozzles. Love it!" —StephieC

    Price: $249.99

    3. Hask Keratin Smoothing Deep Conditioner revives damaged and over-processed hair by softening and strengthening hair follicles with keratin protein.

    instagram.com / Via @haskhair

    Promising review: "The texture of my hair has changed as it turns to gray — coarser and more frizz. This protein conditioner really helps my hair be more manageable, softer, and hold styles better. I leave it on overnight with a towel wrapped around my hair." —tracywhi

    Price: $1.99

    4. Carol's Daughter Marguerite's Magic Restorative Cream has a blend of soybean and cocoa butter to nourish and strengthen over-processed natural hair.

    instagram.com / Via @carolsdaughter

    Promising review: "I just had to get my hair dyed. My daughter in law told me no, but I insisted. Once I got it dyed very light, it was dry and brittle. I'm like oh my gosh. I re-washed my hair and added Marguerite Magic and the breakage stopped; it was soft and very manageable. I love it and of course, I referred it to my daughter that has thick, coarse hair. She is going to love it!" —Regina

    Price: $10.09

    5. Pantene Moisture Renewal Deep Conditioner hydrates dry hair by using a special pro-v formula that'll help it keep its shine.

    instagram.com / Via @pantene

    Promising review: "I have tried so many different products on my hair. Nothing EVER has worked but this product. I bleached my hair for years and it has become so dry and brittle and has extreme breakage. I have used only one tube of this and I swear this has done my hair miracles. It actually moves and feels like normal healthy hair again." —Sophie

    Price: $4.99

    Check out a BuzzFeeder's review of it here!

    6. Garnier Whole Blends Coconut Water Shampoo is a lightweight hydrating shampoo, formulated with vanilla milk to cleanse hair without drying it out.

    Target

    Promising review: "In April I bleached my dark blonde hair to an almost white color and the purple shampoo that I used to keep away brassiness completely dried my hair out almost to the roots! My mom recommended this to me, saying how it would help my straw-like hair get some life back and BOY DID IT EVER. The ends are still dry, but I'm also an avid heat user so that's to be expected but my poor hair has life again." —patton08

    Price: $3.49

    7. Remington All That Quick Curl Setter has ionic conditioning to heat up and curl your hair without the frizziness and get it to be bouncy AF on the go.

    Target

    Promising review: "I've been a hairstylist for fashion and beauty shoots for over 15 years. These are FAB! They heat up super fast and have dual voltage so when I am traveling I can use them in Asia, too. They do not dry out the hair and work on any hair type from fine, limp blonde hair to thick straight Asian hair. It gives great shine, volume, and texture. These work better than any professional rollers I've bought." —anonymous

    Price: $14.99 (for a set of 10 curlers)

    8. Garnier Fructis Intensely Smooth Leave-In Conditioner has vitamin B3 and fruit extracts that'll fight against dreaded humidity and the frizz that comes with it.

    Target

    Promising review: "I've tried so many leave-in conditioners and the more expensive ones don't hold a candle to this one. I have thick, long, slightly dry hair and this feels so amazing. Put it in when your hair's wet and it dries weightlessly! Smells amazing too." —jillcee

    Price: $2.99

    9. L'Oreal Paris Colorista Semi-Permanent Hair Color can deliver a dose of color you've honestly been looking for without all the fucking commitment. It washes out a bit every time you take a shower!

    instagram.com / Via @lorealhair

    Promising review: "I've been coloring with vivids for over a decade, this is the best product I've used, overall. The colors apply beautifully and fade gracefully. The 'made to fade' aspect makes it so simple to switch colors.The best part is, NO damage. If anything, my hair looks healthier than before I started using this line." —elixirAlex

    Price: $9.59 (available in six colors).

    Check out a BuzzFeeder's full review (of the pink color!) here.

    10. Sun Bum Beach Formula Hair Conditioner gives wavy and curly hair more shine, smoothness, and definition so those ringlets you have will be popping in satisfaction.

    Target

    Promising review: "Although I do not surf, I live in Southern California, five minutes from the beach, so my hair is heavily affected by the salt in our ocean breezes. This conditioner keeps my hair moisturized and brings out my natural waves. Oh, and it smells like banana heaven!" —IdkRose

    Price: $17.99

    11. Shea Moisture Hair Smoothie is made with a mixture of organic coconut oil and shea butter to help detangle dry, tangled curls.

    instagram.com / Via @sheamoisture

    Promising review: "I have naturally curly/wavy hair and constantly struggle with dry/frizzy curls. This product works great to give my curls a smooth shine without making them crunchy or heavy. I use it in the morning and later in the day to refresh my curls. And everyone tells me how great my hair smells!" —Avalon Girl

    Price: $9.59

    12. Kinky Curly Knot Today Leave-In Conditioner has a creamy formula that can smooth multiple knots and tangles in kinky hair.

    Target

    Promising review: "I have been transitioning from relaxed to natural hair for about 10 months, now and having two different hair textures is a hassle! But when I purchased Kinky-Curly Knot Today, it doesn't have that sticky feel that some products have, and it's lightweight, so there's no weighing down hair or product buildup. I absolutely fell in love with this product; it works wonders with my hair and I would totally recommend this product to transitioners, naturals, and relaxed women." —Glenda T

    Price: $11.99

    13. Aussie Instant Freeze Hairspray will hold your hair up just the way you want it for a whole day —without it ever drooping. I'm pretty sure it'll be best friends with your favorite curling iron.

    Target

    Promising review: "Like most of Aussie's products, this hairspray smells amazing! It leaves my hair smelling pleasant all day. This hairspray is less sticky than other hairsprays I've used. My hairstyle lasts all day." —YessieA

    Price: $3.99

    14. Revlon Oval One-Step Volumizing Styler combines the power of a blow dryer and round brush to create frizz-free curls from the root and give you less heat-related damage, thanks to its ionic technology.

    Target

    Promising review: "I have uber thick, very long, very frizzy hair. It usually takes me over an hour to dry and straighten it, even with a round brush, and I still never get the salon blowout look. Well, my dryer finally gave out and I decided to finally give this one a try. AMAZING. I got a smooth salon blow-out in 20 minutes. I'm 51 years old and have used many a dryer in my life, but this one is the very best one I've ever used by far. It took me a couple times to figure out how to best use it, but I've got it down now. People at work keep asking me if I had my hair blown out professionally; nope, just using a different dryer. Half the women at my work are all heading out to buy this beauty too." —Hairy Jen

    Price: $59.99

    15. Shea Moisture Jamaican Black Castor Oil Reparative Leave-In Conditioner uses castor oil and shea butter to restore your hair follicle's elasticity, which will help resist breakage for all the natural hair babes.

    instagram.com / Via @sheamoisture

    Promising review: "I have 4b/c texture, and the first week after applying, my hair remained moisturized and aesthetically pleasing. It has a wonderful smell, and is water based, which I like. It defined my curls as well, so I could skip a day of using a curl milk. I love and trust Shea Moisture products. I'm gonna try the deep conditioner next." —Megan

    Price: $9.99

    16. Camille Rose Naturals Sweet Ginger Cleansing Rinse removes excess oil and product build-up from your scalp by using a blend of Asian ginger and essential oils.

    Target

    Promising review: "I love it, it leaves my toddler's hair soft and clean not stripped of moisture. There is also no strong scent to linger in her hair for days. My new staple." —Amanda

    Price: $11.99

    17. Garnier Fructis Moroccan Sleek Oil Treatment has active fruit proteins and ceremide that'll strengthen your hair and protect it from the elements.

    Target

    Promising review: "I've been using this for about six months and my hair has never looked so good! I had my dark hair lightened last year and the process made my hair so dry and dead, but every night after I shower I put this on before I go to bed and my hair looks great the next morning and it doesn't leave it looking oily at all. It smells awesome, which is always a plus!" —Teauna10

    Price: $4.89

    18. Nexxus Therappe Moisture Shampoo deeply hydrates dry hair, giving it flexibility and added softness.

    instagram.com / Via @nexxusnysalon

    Promising review: "This shampoo is perfect for all hair types. I have a dry and flaky scalp and colored hair. This is the only shampoo I have found that keeps my scalp under control and my hair looking amazing. The pump on this bottle helps control the amount used and you don't have to worry about spills or too much coming out of the bottle, so it saves you money." —crafty mom

    Price: $13.99

    19. Herbal Essences Moisturizing Shampoo has Hawaiian coconut and orchid that'll lather your pretty head up and replenish brittle hair with hydration.

    Target

    Promising review: "So pleased with this product and how it works on multiple hair types!!! My daughter has curls and my hair tends to be dry, and Hello Hydration has been great for us both!! We loved the shine, the feel, and the great aroma!" —rdirscherl


    Price:
    $2.99

    20. Carol's Daughter Black Vanilla Moisture Hair Smoothie contains sunflower seed oil and shea butter for adding shine and smoothness to frizzy hair.

    instagram.com

    Promising review: "I had cut my hair quite short and colored it about six months ago, and it refused to grow because of the extensive damage caused by my constant flat ironing. I used this Black Vanilla Hair Smoothie along with three other Carol's Daughter products and my hair feels fantastic! It smells great, it's soft, very manageable and best of all, it's moisturized! This product is potent and you only need to use a small amount but it works wonders! I love it! " —Braina Collins

    Price: $7.99

    21. Garnier Fructis Curl Shape Defining Spray can be used on all curly hair types to distinguish your unique spirals without all the stickiness and crunchiness.

    Target

    Promising review: "I've been battling my curls for forever and I've tried salon and dollar store products to try and get my frizz under control. This spray is the best product I've ever tried and I've tried them all! The spray keeps the product nice and even in your hair and keeps the product off of your hands. No sticky fingers!!! It smells wonderful and doesn't leave my hair greasy like creams or crunchy like gels. Just shiny, frizz-free curls! I'd recommend this product to anyone with curly hair." —Teen Bargain Hunter

    Price: $3.39

    22. Bed Head Wave Artist Ceramic Deep Waver gives you amazing, natural beach waves with added shine and smoothness. You'll be a true Baywatch babe.

    Target

    It heats up to 400 degrees and has 30 heat settings!

    Promising review: "I really like this waver, it works really well. I like that it gives very deep waves without looking crimped. I also like the size; I had a waver but it was so heavy and bulky. The plates were so long so with short hair it was difficult. This one is perfect in size and weight." —Ash

    Price: $16.49

    23. Clairol Color Crave has deep, pigmented hues (that even show up on dark hair!) you can totally wear temporarily because you've always hated commitment.

    instagram.com / Via @clairolcolor

    Promising review: "I love this product! The bottle has a sponge applicator to apply and then you use a hair dryer to dry. I have brown hair and this came out to be very vibrant and beautiful. It came out easily that night in the shower. This is great if you want to change your hairstyle for a day." —taylord5

    Price: $9.99 (available in six colors).

    24. Shea Moisture Pure Argan Oil locks in all the moisture in your hair since it's rich in fatty acids, so it absorbs quickly to soften coarse hair!

    instagram.com / Via @sheamoisture

    And apparently, you can spray it on your face too! Godspeed.

    Promising review: "I get asked all the time how my hair looks shiny and smooth, and this is why! It's light and a little goes a long way. It's been two months of using this oil, and other than the shine, my hair is growing! This oil has changed the health of my hair for the better! It's my 'staple' oil!" —evielarue

    Price: $8.99

    Your hair looks fabulous, bruh!

    New Line Cinema

    Reviews here have been edited for length and/or clarity.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides here!

    Ryan Pattie/BuzzFeed

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