Promising Review: "This lipstick is very highly pigmented, so one swipe is enough to get full color and coverage. It has a smooth, creamy, texture and it smells vaguely like cupcakes. It never cakes, doesn't transfer, and NEVER dries out. I just wore this all day this past weekend for Taste of Chicago and it stayed put in the hot, muggy sun and it stayed put after trying food for hours. It still looked perfectly and freshly applied at the end of the day. I will never buy a different liquid lipstick brand again." –lexurby
Get it from Sephora for $24 (available in 24 shades) or from Ulta for $24 (available in 28 shades).