These Food Labelling Might Not Mean What You Think They Mean.
Food labels such as organic, natural, free rage are important attribute many consumers take into consideration when making a purchasing decision on food products. Whilst consumers are willing to pay more for food product labeled natural it has been proven that reliance on that assumption could be misguided. Natural food labelling is subjected to the definition given by the policymakers. Knowing that the consumers will always prefer healthy food product it has become a practice of food industries to label their product in a way that portrays it as healthy. This causes consumers to overestimate the healthfulness of the food product even while a product with no such claim could be healthier. However, in recent times food agencies are beginning to take this serious by upgrading and mandating food manufacturers to provide more information on the labels on their package. This will help consumers make better choices. Let’s look at some food product and how they match their labeling.