1. Don't feel sorry for capturing the perfect selfie.
2. As a matter of fact, don't apologise for your selfie game FULL STOP.
3. Don't be sorry for splurging on a new pair of shoes.
4. Don't ever apologise for speaking your mind.
5. Never apologise for rocking a strong lipstick.
6. Don't be sorry about asking for that raise.
7. Don't apologise for ordering off-menu.
8. Never say sorry for being a bit "weird".
9. Don't apologise for your past.
10. Never apologise for ordering table service.
11. Never apologise for your dress sense.
12. Never apologise for staying out all night.
13. Never apologise for saying "no".
14. Don't apologise for dressing up.
15. Don't apologise for going to the afterparty on a work night.
Be proud of yourself and all your accomplishments. Never apologise for who you are.
I Am Juicy Couture – the fragrance for women who aren't afraid to declare who they really are.