Shaq, New Part-Owner Of NBA's Kings, Says He'll Help Turn Sacramento Into A Global Brand

Shaqramento.

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"This is an exciting day for me," he said. "We want to make Sacramento more of a global brand, create jobs downtown. We want to do a lot more." He was presented with a "Shaqramento" jersey.

According to Forbes:

O'Neal's investment in the Kings, which is less than 5%, is likely as much a marketing ploy to help the team get their new arena than a financial maneuver for the former Los Angeles Lakers great."

Here's video of Shaq in Sacramento Monday to have lunch with Kings majority owner Vivek Ranadive and star big man DeMarcus Cousins.

View this video on YouTube

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