Skip To Content

    42 Things From Small Businesses That Make Perfect Stocking Stuffers

    Jewelry, candles, pins, and so much more from some amazing small businesses you may not have heard from yet.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A pair of evil-eye studs that are said to symbolize good luck and protection, a must-have for the stocking of the most superstitious person in your life.

    Maison Miru

    I'm not exaggerating when I tell you I live in Maison Miru products. This woman-owned business is my go-to for dainty but meaningful accessories. These evil-eye earrings are on my own holiday wish list, but I already own their lightning bolt studs, chill pill necklace (my favorite), classic huggie hoops, and tiny crystal studs (just to name a few!).

    Get them from Maison Miru for $49.

    2. Steel Magnolias-themed pencils etched with classic sayings from the film they'll love so much they'll tell you to "come here and sit by me" so you can gossip about the rest of the family for the day.

    white, red, and black pencils with gold quotes on them
    Longhand Pencils

    If this classic '80s film is not for you check out their other sets, such as The Princess Diaries, To All The Boys I've Loved Before, or Gilmore Girls.

    Get a set of six from Longhand Pencils for $18.

    3. A vibrant scarf made of 100% recycled water bottles they'll likely come to cherish as their secret fashion weapon — it can be worn *so* many ways or attached to their fave handbag.

    This fabulous woman-owned business makes an array of playful eco-friendly products.

    Promising review: "Obsessed with my furoshiki scarf. The print is the cutest thing and I can wear it so many different ways! And to top it all off, it’s made from 100% recycled plastic bottles, so I’m also helping the!!" —Danielle

    Get it from Nuno Love for $38.

    4. A feminist icon candle for anyone who prayed (and voted!) to see more female leadership. Surprise, friends — it worked!

    Show & Tell

    Show & Tell is a Black-, queer-, woman-owned brand that has a slew of quirky gifts your loved ones are gonna adore.

    Get it from Show & Tell for $15 (available in four styles).

    5. A jar of whipped shower icing available in over 50 scent combinations — please remind your friend *not* to eat this even though it kinda looks and smells delicious...


    Indulgence Spa is a Maryland-based, Black woman-owned Etsy shop established in 2015 that specializes in soaps, hair care, and body products.

    BuzzFeed editor Emma Lord has and loves this product! She said:

    "I recently started using this myself in the Three Wishes Tea flavor (a combo of tea leaves, peaches, rosebuds, and marigolds) and the smell alone is swoon-worthy, but I love love love how it feels in the shower. It has a satisfying creamy whipped texture, but suds up when you use it so you get that nice satisfying squeaky clean feeling, too. It's lasting a long time, too (which is great, but means I have to wait a little longer to try the other flavors 😂)."

    Get it from Indulgence Spa on Etsy for $15 (available in over 50 scent combinations).

    6. A personalized cup any Potterhead will rejoice over since now they'll be able to show off their love for the magical wizarding world *and* coffee all in one.

    Kelle's Magical Corner / Etsy

    Editor's Note: BuzzFeed does not support discriminatory or hateful speech in any form. We stand by the LGBTQ+ community and all fans who found a home in the Harry Potter series and will work to provide a safe space for fans. If you, like us, feel impassioned about trans rights, learn more or donate here.

    I have a handful of cups from this small, woman-owned business and can't wait to gift them to my loved ones for Christmas. Kelle also makes an array of Disney and Star Wars-themed cups if Harry Potter isn't your thing.

    Get them from Kelle's Magical Corner on Etsy: the Niffler cup for $18+ (available in three colors and with or without personalization, the Three Broomsticks cup for $14+ (available in six styles and with or without personalization).

    7. A Baby Yoda "brew buddy" that'll attach onto any reusable straw and keep you company while you fill your body with *the force* (coffee, duh).

    Scull Squared Design Co.

    DOES IT GET MORE MAGICAL THAN 3D PRINTING!? I THINK NOT! Sign me up for *anything* with The Child on it, OK? This small biz is owned by an unstoppable husband-and-wife team — ya' love to see it.

    Get it from Scull Squared Design Co. for $10 (available in 33 styles).

    8. A personalized Funko Pop! toy to gift to your buddy who obsessively collects them all but *definitely* won't have one like this year.

    Funko Pop-looking toys that look like a boy with black hair and glasses and a girl with tan skin and dark hair
    PopsByLizzy / Etsy

    PopsByLizzy is a woman-owned Etsy shop based in my hometown of Long Island, New York! Each item is clearly crafted with care and will make for a truly special gift.

    Promising review: "I got this pop for my boyfriend and he absolutely loved it! Lizzy made it so easy and was very quick with her responses and super helpful. Not only did the Funko look exactly like my boyfriend but it was amazing for the price. I’m so glad I ordered from her because she was so sweet and the Funko turned out perfect and exactly what I wanted! I would definitely purchase again!!" —Victoria

    Get it from PopsByLizzy on Etsy for $80+ (available in six styles).

    9. A tiny ghost in a jar you'll be so excited to gift to your *boo* who watches spooky shows and movies with you all year (not just during October).

    a tiny ghost hanging in a tiny jar
    StoltzKraft / Etsy

    This small biz is run by a husband and wife team in Bloomington, Illinois. They offer other cute, but spooky, miniatures that'll fit perfectly inside a stocking.

    Promising review: "Just too dang adorable. The happiness of simply opening the package was worth the (super affordable!) price. I am so happy I got to support a small business and my little ghosty is a wonderful new addition to my autumn family!" —Kayla Palmisano

    Get it from StoltzKraft on Etsy for $8.

    10. A splurge-worthy set of tarot cards for your friend who has spent *way* too much money getting readings and would likely love learning to read cards on their own.

    beautiful plastic iridescent cards on a marble platter with crystals
    thethreadsoffate / Via

    These cards are unbelievable — and have been lovingly created by a queer- and woman-owned small business. The deck comes with 78 cards, a booklet (so you can quickly learn what you're workin' with), and are made of a stunning holographic material. My favorite thing about them? The cards are gender neutral. Traditional tarot cards have mentions of kings, queens, and knights, but this deck has replaced them with rulers, sovereigns, and conquerors.

    Get them from The Threads of Fate for $61.62.

    11. A bottle of organic gingerbread maple syrup anyone with a sweet tooth and a Leslie Knope-like obsession with waffles would be overjoyed to discover in their stocking.

    Maple Craft Foods

    This family-owned small business began after tragedy struck in their community of Sandy Hook, Connecticut. They wanted to reprioritize their lives and focus on something that would benefit the community — which lead to this absolutely delish maple syrup collection. I've been lucky enough to try the majority of the flavors and can tell you firsthand each one is incredible. You'll probably want to get yourself a bottle as well and whip up a big batch of pancakes ASAP.

    Get it from Maple Craft Foods for $12.99 and check out all of the other flavors here.

    12. A trio of adorable stickers for your sister who has been attached to her Nintendo Switch since the day Animal Crossing was released.

    animated tickers of isabelle, celeste, and daisy mae from animal crossing
    Mualcaina / Etsy

    These too-cute, waterproof and scratch-resistant stickers come from a small woman-owned business which makes them even more precious, IMO.

    Get them from Mualcaina on Etsy for $11.

    13. An ornament featuring a sketch of their favorite leading Disney lady to make them squeal with delight — a must-have for anyone you share a Disney+ account with.

    an oval ceramic ornament with a sketch of elsa on it
    My Oh My Supply Co.

    My Oh My Supply Co. is a small business run by two incredibly talented ladies — one of whom is a member of my team at BuzzFeed, Ali Faccenda, and Lindsey Whalen. They create magical apparel you'll definitely want to add to your own collection of Disney items. I already bought three of these ornaments and can't wait to slip them into my sisters' stockings.

    Get a single ornament from My Oh My Supply Co. for $11 or buy five and get the sixth free (available in 15 styles).

    14. A golden brownstone chocolate bar they'll find nearly too gorgeous to eat (but probably will anyways because it'll smell heavenly).

    chocolate bars that are gold and look like brownstone buildings
    Harlem Chocolate Factory

    The ingredients in these chocolate bars are organic and sourced locally from New York. The company is Black woman-owned — the founder and head chocolatier Jessica Spaulding has been working with chocolate since she was 9 years old! Her and her co-founder Asha Dixon's products were even selected as one of Oprah's Favorite Things — AKA, they're the real deal.

    Get it from Harlem Chocolate Factory for $12.99 (available in milk or dark chocolate) or get the Golden Brownstone Gift set on Amazon for $50 so you can share with everyone in your life!

    15. A fun enamel pin they'll have a laugh over and want to show off to all of their friends ASAP. You might also want to complete the gift with some Cheetos because after seeing this they might be craving some.

    a small pin shaped like a blue bag of chips with the word "gays" on it instead of "lays" and flaming hot underneath
    Lovestruckprints / Etsy

    This queer, woman-owned business makes my heart happy. They have so many great products featuring incredible colors and ideas that, honestly, you might find it hard to pick just one thing!

    Promising review: "Love these! I work for Frito-Lay and our EQUAL team (LQBTQ+ team) loves them! good quality pins and some fun for work!" —Noelani Livingston

    Get it from Lovestruckprints on Etsy for $12.10.

    16. A set of five nail polishes and a top coat so they can create one of those trendy ombré manicures without heading out to a pricey salon.

    Olive and June

    I am a huge fan of Olive and June's nail polish. It's co-owned by two incredible women who clearly know their stuff when it comes to manicures. It goes on very smoothly and doesn't chip even after a week! I personally have this "Pink Sweater" set on my holiday wish list — I love how these colors will work all year long. This brand is also proudly 7-free, which means it doesn't contain harmful chemicals that most polishes do.

    Get it from Olive and June for $40 (available in six styles).

    17. A liquid matte lipstick from The Lip Bar, a Detroit-based cosmetics company, for a cruelty-free addition to their ever-growing makeup collection.

    kayla boyd in a pinkish purple matte lipstick
    Kayla Boyd / BuzzFeed

    Every product from The Lip Bar is vegan and cruelty-free. And they do so much more than just lipstick — check out all of their face and eye makeup as well!

    My colleague Kayla Boyd is a big fan of this small biz! She said:

    "I use The Lip Bar's matte liquid lipsticks often and the formula is truly incredible. It hardly budges at all throughout the day, the pigment is bomb, AND it doesn't dry out my lips at all — which is really difficult to find in a matte lipstick."

    Get it from The Lip Bar for $13 (available in 18 shades) or Target for $12.99 (available in 12 shades).

    18. A puzzle filled with bright colors, so beautiful you might as well also wrap a picture frame and place that under the tree to go with it, because any recipient is going to want to save this one forever.

    the forest walk puzzle featuring a woman walking through an array of flowers
    Lisa Newman

    My mom likes to say she's been "doing puzzles since before it was a quarantine trend," so it was only fitting I sent her this stunning puzzle. It's 500 pieces, so it's not *too* hard for a newbie puzzler, but challenging enough for someone who likes to do them often. Each piece is eco-friendly, as everything the puzzle is made of is recycled or biodegradable. I love Lemonade Puzzles for all the reasons I just mentioned, but also because it's a woman-owned business that also highlights female artists.

    Get it from Lemonade Puzzles for $29.99.

    19. A 2021 calendar that'll bring the magic of Disney into their day EVERY DAY (since that's what calendars do) but'll be small enough to fit nicely inside a stocking.

    brandelane / Via, Brandelane

    I have this calendar stowed away as a Christmas gift for a fellow Disney-fanatic and I'm super excited about it. The illustrations are absolutely stunning and so intricate. It's a great little calendar for a cubicle or home office — I would know, I've been using one for the last year! Brandi Monard is the lovely owner of this shop, which also creates wonderful art prints, apparel, patches, and stickers. I've had the pleasure of getting to know her in recent years and can honestly attest to how hard of a worker she is — and how wonderful her products are!

    Get it from Brandelane for $19.

    20. A hat embroidered with their pet on it, so the whole world can appreciate what a stylish pet parent they are.

    a split photo of a dog and the same dog embroidered on a black baseball hat
    999Spyglass / Etsy

    How special is this!? I have other hats from this woman-owned shop and have never been disappointed — the embroidery is done so carefully and beautifully. You'll need to send the Claire, the shop owner, a photo of your pet, then she'll hand draw it (amazing) and embroider it onto the hat. I can't think of a better way to pay tribute to your furry friend *and* to support a small business.

    Get it from 999Spyglass on Etsy for $70+ (available in 12 colors).

    21. A personalized cookie stamp kit so your baking bestie can add silly messages to the constant desserts you're begging them to whip up for you.

    a star-shaped cookie with the words "made and eaten by me" on it next to a then plastic stamp with white letters in it
    StompStamps / Etsy

    This small biz is run out of Brighton in the UK and ships via royal mail. They suggest anyone in the U.S. opt for International tracking in order to *ideally* receive the product between 5–7 days.

    Get it from StompStamps on Etsy for $18.90+ (available with or without 11 cookie cutter styles and with 1 or 2 sets of letters).

    22. A campfire mug candle that'll basically be like two gifts in one since it can be cleaned out and used as an actual festive mug once the candle has been finished!

    a white speckled campfire mug that says "winter wonderland" on it and has a candle lit inside
    Pretty Honest Candles

    This shop is Black woman-owned and the founder, Andrea, spent two years developing the perfect scent formula (so ya' know it's gonna be good). Each candle is also slow and clean-burning (no soot!) and biodegradable.

    Promising review: "LOVE this combination of scents! Probably my favorite yet from the shop! In addition to being festive to display in the cute camp mug, it will also be a solid holiday mug after the candle is finished! These will make fantastic holiday gifts as well!" —Sarah

    Get it from Pretty Honest Candles for $40.

    23. And a chic matchbook with the words "spark magic" on it they can display next to their favorite candle to complete their coffee table's aesthetic.

    a match book that says spark magic on it on the branch of a snowy tree
    Seeker and Slade

    This magical woman-owned shop also released their first candle recently, in case you'd like a matching set! Their apparel often features subtle Harry Potter themes and an overall cozy vibe.

    Get it from Seeker and Slade for $4.

    24. A hydrating body wash puck that'll impress your eco-conscious friend because it's free of plastic, sulfates, parabens, and silicone (not to mention it smells like geraniums).

    a puck-like gray bar of soap with "noap" etched into it next to a green box with the logo on it

    Noap stands for "nurture our amazing planet," so you can count on this small business for eco-friendly products for your hair, face, and body.

    Get it from Noap for $16.

    25. A special necklace you can customize with their name so they can wear it every day and stop debating "which necklace goes with this outfit?"

    Set and Stones

    You can have the letters embedded in the chain or dangling to make sure it's suited to your loved one's preference. I have one of these necklaces with my initials and it has held up beautifully. I get tons of compliments and chances are your loved one will, too. This shop is woman-owned and run out of Sand Diego, California. The owner and designer, Sarah Tullgren was originally inspired by a box full of her grandmother's jewlery — so sweet.

    Get it from Set and Stones for $108 (available in three metals and up to 10 letters).

    26. Self-tie headbands that'll make perfect stocking stuffers and help any recipient turn a bad hair day from *drab to fab* in seconds.


    These are by The Wrap life which is a Black woman-owned business known for its fabulous hair wraps.

    Get them from The Wrap Life on Amazon for $16 (available in seven colors based on Pantone's Skintone Guide; free Prime one-day delivery).

    27. A bottle of vibrant nontoxic vegan nail polish they can admire on their fingertips while typing away on their laptop or texting — a gift that'll keep on giving.

    Heather Braga / BuzzFeed, Death Valley Nails

    I have the Marlboro County shade from this woman-owned small business and it is *so* pigmented it looks like it's a gel mani. If hot pink isn't your pal's thing, choose from any of the other fabulous colors they've created.

    Get it from Death Valley Nails for $12 (available in 54 shades).

    28. An iridescent, glittering initial keychain to *hopefully* help them keep track of the keys.

    a model holding six keychains of different letters
    ResinBySkyCreations / Etsy

    I have one of these keychains and can attest to how beautiful they are IRL! It shimmers in the sun and makes it a lot easier to find my keys in an oversized tote.

    Get it from ResinBySkyCreations on Etsy for $13.

    29. Wax melts featuring scents inspired by the Disney Parks, because they've probably been missing the Magic Kingdom more than you'd care to admit so you might as well make your home smell like it.

    a pile of disney-themed wax melts
    Main Street Melts Candle Co / Etsy

    I have two candles from this small shop and just felt right at home as soon as I took a sniff. I love the packaging on all of their items — so whimsical and fun, as all Disney products should be. The wax melts will be a great stocking stuffer for any Mouseketeer looking to experience an array of scents.

    Get the "You Pick Four" wax melts from Main Street Melts Candle Co. on Etsy for $18.95 (available in 70 scents).

    30. Gourmet black truffle sea salt for any foodie's stocking — because you and I both know they don't want any baubles or trinkets, they just want to upgrade their snacks.

    the container of truffle salt

    Trufflin is a Black woman-owned small business founded by a French woman with a family history in the truffle business and an Atlanta-based chef. This New York–based companie's goal is to make all food feel fancy — and this salt will do the trick. Encourage your pal to sprinkle it on everything. From egg sandwiches to the classiest homemade French cuisine, they won't be able to put it down.

    Get it from Trufflin for $17.99 or Amazon for $14.20.

    31. A mesh body exfoliator from Luv Scrub with so many uses they'll want to spend more time in the tub than ever before. They can use this unique piece of material to dry brush skin, exfoliate with body wash, and remove ingrown hairs.

    the luv scrub in pink and black
    luvscrub / Via

    Luv Scrub is an incredible Black woman-owned business with product inspired by a traditional West African morning routine. I've personally met the owner, Caroline, and she is an actual ray of sunshine. In addition to being a fan of hers, I'm a big fan of this product — I personally love using it in the tub to exfoliate my legs. The best part about it? It lasts for up to 18 months! No more loofahs for you.

    Get it from Luv Scrub for $18.

    32. An inspirational notebook to use as a journal or planner, a must-have if organization and order soothe their soul (guilty).

    a spiral notebook with "goal getter" written on it in light pink and a person with their hair up sitting in bed with a notebook and a cup of tea
    CopperandBrassPaper / Etsy

    It was *so* hard to choose just one notebook from this shop! It's a Black-owned business filled with adorable Afrocentric paper goods and gifts. I'd also recommend the the file folder set and their keychains — so pretty.

    Get it from CopperandBrassPaper on Etsy for $10.

    33. Playful Star Wars beaded bracelets that are *totally* in right now and will likely become their favorite accessory.

    a set of four beaded bracelets spread out, one says leia, one says skywalker, one says star wars, and one says luke
    DesignedinNeverland / Etsy

    This Black-owned Etsy shop sells darling bracelets you'll probably want to buy 10 of because everyone appreciates a well-curated stack! I love that Danielle (the owner) gives you the option to order custom bracelets with your own Disney sayings on them. Feel free to get some inspiration from her Instagram page.

    Get it from DesignedinNeverland on Etsy for $15+ (available in 4 styles and 10 star bead color options).

    34. A unique pin designed to look just like their pet so they can take them with them everywhere — even that café that, for reasons I'll never understand, isn't pet-friendly.

    an array of different dog pins
    Rockoladesign / Etsy

    Promising review: "These turned out better than I could have ever imagined! Well made and accurate. Also has a good sturdy pin in the back. Thank you so much!" —Kay

    Get it from Rockoladesign on Etsy for $13.

    35. A candle that'll serve as a warning to anyone who dares to cross the path of your true crime show-loving pal.

    a white candle with a black label on it that says "careful, you know I love true crime"
    SaltedBurns / Etsy

    I've already burned through my "Always Social Distancing" candle from this lovely woman-owned shop, so it's probably time I order another!

    Get it from SaltedBurns on Etsy for $17 (available in 11 scents).

    36. A punny phone case your parents might not appreciate but your sassy sister will absolutely love.

    a phone case with an animated character in a food container with noodles for hair and the words "send noods" on above it

    Valfré is a LA-based women’s apparel and accessories brand that was founded by Mexican-born artist, Ilse Valfré. I was introduced to them a few years ago (I love their phone cases and horoscope drawings) and can't recommend their products enough.

    Get it from Valfré for $28 (available for iPhones 6–11 Pro Max and Galaxy S10–S10+).

    37. A satin-lined slouchy from Grace Eleyae that'll keep their head cozy and their hair lookin' flawless despite the cold winter weather. It also features a drawstring inside so no worries if you're gifting it to your pal who is always saying "my head is too small for hats."


    Grace Eleyae is a Black woman-owned small business and was also chosen as one of Oprah's Favorite Things!

    Get it from Amazon for $44.95.

    38. A jar of honey from a pop culture and hip hop-inspired tea company that'll combine two of their *very* different interests into one excellent stocking stuffer.

    a jar of honey with cinnamon sticks next to it
    Ivy's Tea Co

    Ivy's Tea Co. is a Black women-owned business ran by four fabulous ladies whose goal was to create a product that'll nourish the body (while also having a little fun). The "Side Piece" honey is infused with cinnamon and is grown organically.

    Get it from Ivy's Tea Co. for $12+ (available in four, six, or eight oz).

    39. Asymmetrical hoops they can use to *mix up* their standard day-to-day accessories without straying too far from their comfort zone.

    a model wearing the earrings
    Gran Sans

    Gran Sans is a QPOC-owned business! Definitely peruse their site for other gifting inspiration — they also have some of the coolest chunky chain necklaces I've ever seen.

    Get them from Gran Sans for $50.

    40. An enamel pin for anyone who has paid close attention to the SpaceX launches this year *or* is an introvert who prefers when other people keep their distance (I am both of these things).

    a black circle pin that says "i need my space" in gold and is surrounded by stars and planets
    Adorned by Chi

    In addition to making awesome enamel pins, this Black woman-owned business strives to create Anime and Manga characters that represent diverse Black woman. All of their merch may not fit in a stocking, so check 'em out for other gift ideas!

    Get it from Adorned by Chi for $12.99 (also available as an iron-on patch).

    41. A face mask inspired by "It's a small world" featuring social distancing messaging that'll make any fan of the ride smile (even if no one else will see their grin behind *their* mask).

    the it's a small world inspired mask
    Park Candy

    Park Candy is a Black-owned business by Carise Pernell and her partner Steve Fox. Carise creates the majority of the designs while Steve "dreams up" products. I love how unique and creative their items are and, honestly, I find myself smiling just scrolling through their site. This mask is poly sublimated on the front, has a microfiber lining on the back, a pocket for a filter, adjustable elastic ear loops, and a flexible metal nose grip.

    Get it from Park Candy for $14.99.

    Psst: You can check out BuzzFeed's guide to the CDC's face covering recommendations, which include answers to all your burning mask questions as well as tutorials for how to make your own.

    42. And a white birch candle I'll go out on a limb and say is the best winter-scented candle I have ever had in my possession — there isn't a single person who wouldn't enjoy finding this in the bottom of their stocking!

    a model lighting a candle with a white label and birch trees on it
    Just Bee

    This candle is heaven-sent — truly. It actually smells like Christmas and will leave any home smelling incredible even before it's lit. This small business is owned by a husband and wife in the Midwest who only make small batches of clean, cruelty-free and bee-friendly products.

    Get it from Just Bee for $12.98+ (available in 4, 7, or 13oz).

    After filling their stocking with one of these gifts, your loved one is gonna look a little something like young Taylor Swift:

    Taylor Swift

    Some reviews have been edited for length and/or clarity.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    illustrated gift guide banner

    What's your favorite product?

    Tell us about your favorite product
    Your review may be featured in a post.
    Minimum 25 characters, 1500 characters left
    Upload up to 4 photos you took of the product and/or how you use it. (We love before & after photos!)
    View our photo guidelines with tips that increase your chance of getting featured.
    Max 10 MB. Accepted file types: .jpg, .jpeg, .png.

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form