39 Small Businesses Where You Can Buy Magical Disney Apparel Online
"Bibbidi bobbidi buy me" —every item listed in here.
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The Fairy Godsisters on Etsy make dazzling ears and themed scrunchies you'll want in every style because they are stylish and have been designed to prevent any headband-induced headaches you may have experienced in the past.
TheFairyGodsisters / Etsy
Why they're great: Owned by a set of sisters-in-law, this shop came to life when they got tired of cute ears giving them migraines. They set out to make their own comfortable sets so other Disney fans could rock stylish ears without pain.
Items we love: Princess Trio Scrunchies for $4+ (available as a set of three or individually) and Rifle Paper Co. / Alice in Wonderland Ears for $29.
Attractioneering Trading Company will fulfill a whole slew of your Disney apparel needs — from face masks and bottle openers to graphic tees and hand bags, they've got you covered.
Attractioneering Trading Company
Why they're great: Attractioneering is a Black-owned business by Carise Pernell and her partner Steve Fox. Carise creates the majority of the designs while Steve "dreams up" products. I love how unique and creative their items are (the Emperor's New Groove stuff!!) and, honestly, I find myself smiling just scrolling through their site.
Items we love: a Emperor's New Groove face mask you can pre-order for $19.99 and an adorable Happy Haunts tee for $25.99 (available in unisex sizes XS–3XL and two colors).
Make It Minnie creates delicate jewelry that'll make for the perfect gift for the Disney fan in your life (or for yourself, hehe).
makeitminnie / Via
Why they're great: You can find unique, understated jewelry to help you incorporate your love of all-things-Disney into your daily accessories for a reasonable price. BRB, grabbing my wallet.
Items we love: a Minnie Mouse icon necklace for $41 (available in three styles) and earrings inspired by California Adventure's Fun Wheel for $19 (available in three colors and as a necklace).
DesignedinNeverland will probably become your favorite shop to order playful personalized bracelets (with a Disney twist, of course) from.
DesignedinNeverland / Etsy, neverlanddanielle / Via
Why they're great: This Black-owned Etsy shop sells darling bracelets you'll probably want to buy 10 of because everyone appreciates a well-curated stack! I love that Danielle (the owner) gives you the option to order custom bracelets with your own Disney sayings on them. Feel free to get some inspiration from her Instagram page.
Items we love: the Star Wars collection for $15+ (available in 4 styles and 10 star bead color options) and the design your own bracelet option for $14+ (available in 9 lengths and 4 colors).
Most Magical Supply Co. as a one-stop-shop where you can buy both ~magical~ shirts, pins, and other accessories when you're craving a Disney shopping spree.
mostmagicalsupplyco / Via
instagram.com, Most Magical Supply
Why they're great: Most Magical Supply's goal is to bring some magic to your wardrobe and your life. Who wouldn't want to be a part of that?
Items we love: a minimalist (but colorful!) sweatshirt for $43 (available in unisex sizes S–2XL) and a glitter-filled iPhone case for $24.50 (available for iPhone 7–XR).
Oh Hey! Studios' perfectly punny Disney pins on Etsy are pop culture-focused and'll win you over after one glance at their products.
ohheystudios / Etsy
Why they're great: Oh Hey! Studios' pins are great conversation starters and will help add some fun flair to your standard Disney style.
Items we love: a hilarious Guardians of the Galaxy pin for $11 and a Darth Vader pin for $10.
For The Love of Pixie Dust's site is filled with totes, water bottles, T-shirts, and Starbucks cups so you can sprinkle pixie dust into every aspect of your ~look~.
Heather Braga / BuzzFeed, For The Love Of Pixie Dust
Why they're great: Who says your iced coffee can't be part of your outfit? For The Love of Pixie Dust's one-of-a-kind cups makes that caffeinated dream a reality. However, they also have a ton of other specially designed products you'll definitely wanna get your hands on for your next Disney excursion. I have a bunch of items from here and *still* catch myself eyeing her new cup designs.
This shop also has a
Unity-inspired Mouse Head Cup in which 100% of proceeds will be donated to Big Brothers Big Sisters.
Items we love: a personalized Starbucks Venti cold cup for $21 and a floral Mickey-inspired tee for $25 (available in unisex sizes XS–3XL and six colors).
Blue Arts Graphix on Amazon Homemade designs matching T-shirts you can buy so you and your partner in crime can twin your way through the Magic Kingdom.
Blue Arts Graphix / Amazon Handmade
Why they're great: Whether you're shopping for you and your significant other or you and your BFF have always wanted to channel Woody and Buzz while downing a Dole Whip, this shop has got you covered.
Items we love: Woody and Buzz Lightyear-inspired tees for $22.50 each (available in unisex sizes S–3XL) and matching Monsters, Inc shirts for $22.50 each (available in unisex sizes S–2XL).
My Oh My Supply Co., because they'll help you fill your wardrobe with Disney Channel-inspired shirts you never knew you needed.
My Oh My Supply Co.
Why they're great: While they DO have an awesome shirt series inspired by fantastical locations from Disney films (and many, many other designs), where MOMSCO really shines is in the '90s–'00s department. From The Parent Trap to Camp Rock, you won't know what item to buy first.
Items we love: a sweatshirt recreating the arguably most iconic moment from The Parent Trap and a pullover that pays tribute to the iconic Lizzie McGuire movie for $37 (both available in unisex sizes S–5XL).
Olive and Finley on Etsy sells beaded stretch bracelets complete with a tiny hidden Mickey bead to help incorporate your favorite mouse into your arm candy.
oliveandfinley / Etsy, Heather Braga / BuzzFeed
Why they're great: I recently ordered a pair of these bracelets and I love them SO much. They come in tons of colors, so you'll have no problem finding one that matches your go-to color scheme.
Items we love: the pastel rainbow Mickey stacking bracelet for $12.99 (available in five sizes and three styles) and a tie-dye inspired Mickey bracelet for $14.99 (available in five sizes and four styles).
Ears By Ray on Etsy sells lightweight 3D printed ears with bows that are so pretty you'll want to incorporate them into all of your outfits even when you're not at Disney World.
EarsByRay / Etsy
Why they're great: Ears By Ray creates custom ears that are made to order and will make you want to plan a Disney trip just so you can take pics in them. They are the perfect ears for anyone who loves Minnie's style but prefers a more minimal look.
Items we love: a classic red polka dot pair that'll pay tribute to everyone's fave fashionista for $18+ (available in two sizes and six colors) and a vibrant rainbow set for $20 (available in two sizes and five colors).
Sweet Diamond Co., because they'll make all of your bedazzled Disney dreams into a glittering reality.
Brandelane has stickers, calendars, and art prints in honor of your favorite Disney rides, great for decorating any go-to accessories you already own and your desk!
Brandelane / Via
Why they're great: If you've been looking for a Walt-approved way to decorate your fave water bottle or your laptop case, let me introduce you to Brandelane. These stickers pay tribute to someone of the (IMO) most iconic experiences Disney has to offer (Peter Pan's Flight! The Enchanted Tiki Room!). I also love their tote bags — bringing a touch of Walt's wisdom to grocery store shopping? Sign me UP.
Items we love: a Mulan-inspired art piece for $12+ (available in two sizes and with or without a frame) and a Mermaid Lagoon sticker that'll look darling on your VSCO girl-like water bottle for $6.
Fantasyland Apparel because they create embroidered shirts that are so gorg you'd think they were made by Cinderella's Fairy Godmother.
Heather Braga / BuzzFeed, Fantasyland Apparel
Why they're great: Embroidery! Not to hate on printed shirts, but there is something so (dare I say) magical about an item that features stitched embroidery. Fantasyland Apparel's items feel very high quality (I own two shirts myself) and will look great in your Instagram pics.
Items we love: a classic long sleeve featuring embroidery of "Dreams Come True" and the castle for $30 (available in unisex sizes S–2XL, five shirt styles, and two colors) and a Mickey-inspired T-shirt for $30 (available in unisex sizes S–2XL and six shirt styles).
999 Spyglass on Etsy embroiders hats that'll keep the hot Florida or California sun out of your eyes while you not-so-patiently wait to explore Star Wars Land.
999Spyglass / Etsy
Why they're great: Every hat is made to order and is so well-crafted you'll likely start making excuses to wear one. Bad hair day every day? Yep, sounds good. You can also have custom embroidery added onto the back!
Items we love: an Orange Bird hat for $24.99+ (available with or without extra embroidery and in nine colors) and a Mickey waffle hat for $24.99+ (available with or without extra embroidery and in 13 colors).
Hundred Acre Hood designs Disney-like "streetwear" that'll probably be where you find your soon-to-be most-worn item since you'll look absolutely *fire* in it. Hades would agree.
hundredacrehoodco / Via
instagram.com, hundredacrehoodco / Via instagram.com
Why they're great: I've just discovered hundredacrehood and it's safe to say I'm obsessed. They have so many one-of-a-kind items like the crewnecks above. A Disney version of the Kanye West x Kid Cudi merch = my dreams come true. A play on a familiar Gucci design with a *goofy* twist? Everything. Treat yourself to something cool from here STAT.
Items we love: Kids See Grim for $48 (available in sizes S-3XL), Goofi crewneck for $40 (available in sizes S-3XL).
Scull Squared Design Co., a must-shop site that creates 3D printed ears you've only seen in your wildest Disney dreams.
Scull Squared Design Co
Why they're great: DOES IT GET MORE MAGICAL THAN 3D PRINTING!? I THINK NOT! The ears themselves are interchangeable(!!!) so rather than buying a new set each time, you can simply order new ears and swap 'em out from the same headband as needed. A different set of ears for each Park!? You're about to be as excited as Rapunzel the moment she left her tower.
Items we love: "Brew buddies" that'll attach onto your reusable straw for $10 (available in 33 styles) and Mandolarian ears featuring Baby Yoda for $12.50+ (available in six styles, with or without a bow, and in 45 bow styles).
happiestteesonearth / Via
instagram.com, Happiest Tees on Earth
Why they're great: Honestly, their products just have such a nice wholesome feel to them. I love that their message is simply to spread joy! We can all use a bit of that magic sprinkled into our day-to-day.
Items we love: an "Oh Happy Day" sweatshirt for $45.95 (available in unisex sizes XS–2X and four colors) and a "Cookies and Wookies" tank for $23.95 (available in unisex sizes XS–2X).
The Magical Feather on Etsy, which has over 1,200 Disney-infused items you can sift through, my apologies to your wallet.
The Magical Feather / Etsy
Why they're great: I don't know about you, but as a Disney fan I can't help but want to basically fill my entire life with themed products. I love that this shop has both creatively designed shirts but also other fun items like cups and dish towels.
Items we love: An Aristocat's tumbler for $14.99 and a Monorail-inspired dish towel for $11.99.
Once Upon a Tee Shirt on Etsy will help you combine your favorite pop culture references with your most-loved Disney character in one easy purchase.
Once Upon a Tee Shirt / Etsy
Why they're great: With these shirts you'll be able to pay tribute to not just ONE fandom, but two! Their tees are witty, super soft, and feature such creative designs. I have one of their popular "Thank You, Next" shirts and it makes me smile every time I wear it.
Items we love: a fun shirt inspired by Ariana Grande's "Thank U, Next" for $24.99+ (available in unisex sizes M–3XL) and a Powerline magnet for $4.
Le Ears, a must-shop for anyone who treasures Disney history or simply wants to feel like royalty when visiting Magic Kingdom.
Le Ears, leears / Via
Why they're great: They are the originators of the Dreamer Crown, which looks fabulous on everyone, obviously. Additionally, they have a number of classic-themed ears you'll definitely want in your collection. I love the set that pays tribute to Walt as well as the plaid ones with the custom Disney Cast Member name tag as the bow!
Items we love: the Dreamer Crown for $45 and the Walt-themed ears for $38.
Lillian & Co., aptly named after Walt's wife, features inspirational bracelets you'll want to buy so many of that your jewelry box may start to resemble Ariel's collection of whosits and whatsits.
Lillian and Co
Why they're great: Lillian & Co. makes simple jewelry (mostly bangles) that'll pair nicely with any outfit you own. You can wear these beauties to show off your love for Beauty and the Beast, Star Wars, and many other classic flicks without having to shout it from the rooftops. I personally own about seven (I have a problem, I know) and have gifted them to countless people. Love, love, love.
Items we love: an "Just Keep Swimming" bangle for some Finding Nemo-inspired motivation for $32 (available in three styles) and a two-pack of bracelets featuring Walt Disney quotes for $55 (available in three styles).
Heigh Ho Design Co on Etsy will provide you with tees influenced by Disney attractions and snacks.
HeighHoDesignCo / Etsy
Why they're great: Their designs are hand-painted, translated to the computer via a graphic designer, then screen-printed on shirts. They put a lot of effort into these tees and it shows!
Items we love: a T-shirt tribute to all of Disney's classic rides for $28 (available in unisex sizes S–3XL) and a playful Star Wars shirt for $23.80 (available in unisex sizes S–2XL).
The Magical Trading Post is a trendy shopping destination for those who strive to be as stylish as Edna Mode while riding Space Mountain.
The Magical Trading Post
Why they're great: The Magical Trading Post has apparel that can only be described as ~Disney chic~. Their site breaks down their shirts into categories like food and wine, princess, and holiday, so you won't waste a moment of your precious trip-planning time searching for the perfect tee.
Items we love: a retro-styled Mickey tee for $28 (available in unisex sizes S–3XL) and a shirt your entire ohana will enjoy for $25 (available in unisex sizes S–3XL and in two colors).
PeterPanCottage's Etsy shop, the perfect place for anyone planning to shop for their first pair of over-the-top ears.
PeterPancottage / Etsy
Why they're great: I mean, just take one look at these ears! The details are incredible! IMO, there's nothing Disney fans appreciate more than someone who takes the time to truly bring magic into a simple item.
Items we love: Tiana ears and Moana ears for $35 each.
Charmed And Cozy on Etsy will become your go-to for pins and patches so your jean jacket or backpack can shine as bright as the "Happily Ever After" fireworks show.
CharmedAndCozy / Etsy
Why they're great: This Etsy shop provides an affordable and fun way to add some Disney magic to clothes and bags you already own.
Items we love: a Carousel of Progress patch for $8 and an It's a Small World pin for $11.
Pixie Supply Co will help you bring a pop of color to your wardrobe while also sprinkling it with some much-needed Disney magic (doesn't that sound splendid?).
Pixie Supply Co
Why they're great: They're super transparent with their sales / restocks. You can check their Etsy page for a full rundown of what is coming back to the shop and exactly when so you can easily prepare to order your favorite item before it sells out again.
Items we love: the Rainbow Mouse Hat for $28 and the "Do as Dreams Do" tank for $27 (available in unisex sizes S–L).
Stewart Avenue, a site that'll be calling you like the sea calls to Moana thanks to their resort-themed T-shirts.
Why they're great: Stewart Avenue makes shirts that pay tribute to specific Disney resorts! Been dying to let the world know how much you love the Grand Floridian? Well, now you can.
Items we love: T-shirts inspired by the Polynesian resort and Disneyland for $25 each (both available in unisex sizes S–2XL).
The Glitter Grotto will help you make indulging in your favorite beverage part of your daily accessories — and who wouldn't want to add more Disney sparkle to their life?
The Glitter Grotto
Why they're great: All of their products are, well, shining, shimmering, splendid! I love the detail put into the design of each item. Their trinket dishes (which are currently sold out) and Mad Hatter Mugs are just so fun.
Items we love: the "Villains Thingamabobs" tumbler for $40 (available in 4 sizes) and the Mouse Straw Toppers for $9 (available in 2 styles and 12 colors).
MojoGold creates nameplates featuring the recognizable Disney font for a ~magical~ twist on a classic accessory
MojoGold / Etsy
Why they're great: Disney 👏 Font 👏 Necklaces 👏 ... need I say more?
Items we love: a sterling silver nameplate for $59.95 (available in five lengths, two chain styles, and two metals) and a real 14K gold nameplate for $199.95+ (available in six lengths and in two metals).
Clubhouse Buttons on Etsy in case you've been daydreaming about other park-goers showering you with compliments and asking "OMG, where did you get that pin?!"
Clubhouse Buttons / Etsy
Why they're great: The Disney Parks offer great pins to wear throughout your vacation, but sometimes what you're celebrating doesn't fall under the umbrella of their standard offerings. That's where Clubhouse Buttons comes in! Celebrate anything and everything with one of these unique buttons.
Items we love: Celebration pins for an entire bridal on Etsy for $5 each — great for a bachelorette party or on a Disney wedding day or a future cast member pin for $4.50.
Walt's Vintage Wardrobe is filled with Disney gems you probably will have never seen before. My apologies to your free time, because it's all about to be spent checking their latest vintage finds.
Walt's Vintage Wardrobe
Why they're great: You'll be able to find one-of-a-kind items you didn't even know existed! I've made multiple purchases from this awesome shop and everything has arrived well-packaged and in a timely manner.
Items we love: A fun Mickey and Minnie tee you'll get tons of compliments on for $35 or a cupid-inspired cropped tee for $30.
Magic Mouse Ears makes their one-of-a-kind headbands by hand, so you'll be guaranteed to make a statement while walking down Main Street USA.
Magic Mouse Ears, magicmouseears / Via
Why they're great: This shop has over 300 unique designs (wild) and restocks every Thursday. I love that they feature park attractions in their designs in addition to lesser-known characters, truly making sure they have something for everyone.
Items we love: "It's a small world" ears are officially at the top of my list of things I need for my next Disney trip! The details are impeccable. Get them for $68. Also obsessed with the Dodger and Oliver ears for $72.
Shop Emily G creates decals for MagicBands so you can customize the standard (free!) one you'll receive for staying at a Disney hotel.
Shop Emily G / Etsy
Why they're great: If somehow Disney Parks hasn't created the MagicBand of your dreams yet, you can personalize a free one with your favorite characters for a fraction of the price of buying an actual themed band at the Parks.
Items we love: A glow-in-the-dark monorail decal that'll light up the night while you watch the fireworks show for $8.50 (available in 14 colors) and a too-cute Baby Yoda decal for $5.50+ (available in 4 styles).
HappilyEarverAfter, because you'll finally be able to get your hands on one-of-a-kind ears that'll leave fellow Disney fan's jaws on the ground when you walk past.
Why they're great: The ears are so whimsical and fun! Many are made with shatterproof plastic and create the same illusion the beloved Mickey balloons do when you see them on Main Street. Be still, my heart.
Items we love: Celebration Confetti Castle Ears and Enchanted Rose Ears for $52 each.
Jo and Co will help combine your love of Disney with coordinating the perfect accessories for each look.
joandcogoods / Via
Why they're great: This shop also makes beautiful pendant necklaces and bracelets you'll likely want to treat yourself to ASAP. Additionally, they create mugs that are reminiscent of the ever-popular styles from Rae Dunn but with their own unique, Disney twist.
Items we love: the "shine one me" necklace in black for $28 (available in three sizes and also in peach, blue, and white) and the monorail bar necklace for $30 (available in three sizes and four styles).
Foolish Mortal Supply's apparel has a spooky twist that'll impress any Disney fan with a *darker* vibe.
Foolish Mortal Supply / Via
instagram.com, Foolish Mortal Supply
Why they're great: They embrace the overlooked fact that sometimes Disney isn't all sunshine and rainbows! I love how their items have a spookier feel to them, making them great for fans of all kinds.
Items we love: a print depicting the bottle of poison that was *supposed* to turn Hercules mortal for $8 and a Pirates of the Caribbean tee for anyone who *always* chooses it as their first FastPass choice for $25 (available in unisex sizes XS–4XL).
Chasing Childhood might as well advertise as "manufacturers of actual Disney magic" because their creations are the most magnificent things you'll ever lay your eyes on.
ChasingChildhood / Via
Why they're great: They have a limited time to shop (releases are done on the last Friday of every month until they sell out) but it's definitely worth the invest of time. They are delicately crafted with individual crystals. The result is a set of ears that dreams are made of.
Items we love: deluxe pastel rainbow ears that honestly look like they jumped out of Taylor Swift's "ME!" video and ears filled with playful charms, prices vary.
Fantasy Feelings, for shirts that'll make you feel more hyped than ever to get dressed in the morning even if you're not trying to catch the monorail to the parks.
Fantasy Feelings, fantasy_____feelings
Why they're great: Co-owners Taylor and Tanner have clearly put a lot of thought into the design of each shirt. Many tees feature a split between two different shirts, which is basically going to solve all of your "what should I wear today?" problems. The streetwear vibe mixed with Disney references is awesome and makes each item really special.
Items we love: the "Yoda Feelings" shirt and "Batuu Bound" tee for $30 each (both available in unisex sizes S–3XL).
Me, sharing all of my not-so-secret Disney shopping destinations with you:
The Walt Disney Company
Some reviews have been edited for length and/or clarity.
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