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    35 New Beauty Products You'll Want To Try ASAP

    Exciting new products like a refillable Fenty lipstick, Glow Recipe niancinimde SPF 50 sunscreen, and a neon green cleanser from Starface.

    We hope you love the products we recommend! All of them were independently selected by our editors. Some may have been sent as samples, but all opinions and reviews are our own. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Ouai Mini Detox Shampoo, in case you've been eyeing the full-size version since its recent debut but haven't been ready to commit. Give it a test run with the smaller size instead!

    the mini size of the ouai detox shampoo surrounded by florals

    I've been using the full sized version for the last month or so and have been blown away by how much it's helped my hair — I would totally pick this up as a travel shampoo. In the earlier stages of pregnancy my hair was falling out in massive clumps (IDK, hormones?). The Ouai Detox shampoo was one of the few solutions I found that actually seemed to freshen up my scalp and leave my hair feeling normal and fuller again. I've been using it once a week (as instructed) and will absolutely continue to!

    It has a nice floral scent (not too strong) and is cruelty-free, gluten-free and free of sulfates SLS and SLES, parabens, formaldehydes and an array of other harmful products.

    Get it from Sephora for $12.

    2. Urban Decay Wild Greens Eyeshadow Palette, filled with shimmers and neutral shades of greens/browns that'll ensure your go-to beauty routine gets the spring upgrade it deserves.

    an urban decay wild greens eyeshadow palette
    an array of model in green eyeshadow

    This palette is vegan, cruelty-free, and free of parabens, phthalates, and sulfates SLS and SLES. It has a variety of colors with matte finishes, a shimmer finishes, and metallic finishes that'll ensure you're always able to create the look you want.

    Promising review: "I LOVE THIS!! The shadows apply so smoothly and they're easily blendable. There's lots of color options and you can make really cute eye looks with it." —emmahoiser

    Get it from Sephora for $44.

    3. The Ordinary Natural Moisturizing Factors + Hyaluronic Acid Scalp Serum, a must-have new product for anyone who has let the dry, cold, winter season take control of their scalp. This serum will help bring it back to life so you can say "see ya!" to your scalp's current dry and flaky situation.

    the ordinary's new hydrating hair serum

    This lovely serum has a milky consistency and is packed with moisturizing ingredients like squalane and hyaluronic acid to support hydration. It's great for all hair types and is fragrance-free, cruelty-free, gluten-free, and free of parabens, formaldehydes, phthalates, sulfates SLS and SLES, and other harmful ingredients.

    Promising review: "My hair stylist literally said 'omg what are you doing to make your hair this thick?' the last time I got my hair cut. I am so excited to have someone else noticing how amazing this serum works. Highly recommend, super affordable, I love this brand." —RachaelMichelle

    Get it from Sephora for $12.80.

    4. Make Up Forever HD Skin Undetectable Longwear Foundation, which is available in 39 shades, so after you discover how amazingly it works you'll be able to gift it to every single one of your friends.

    the many shades of make up forever foundation
    Make Up Forever / Via

    This new foundation is (takes a deep breath) free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS and SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is made up of a lovely liquid formula that is long-wearing, waterproof, and great for oily, combo, and normal skin.

    Promising review: "This is liquid gold right here!! I don't even have to use moisturizer before applying! Lasts ALL day and has flawless coverage. I have found my forever foundation!" —crustal

    Get it from Sephora for $43 (available in 39 shades).

    5. Hyper Even Fade and Glow AHA Mask, a must-have for anyone who has been on the hunt for a product that'll give their skin a boost while also helping to clean their pores.

    a tube of hyper even fade and glow aha mask
    a model applying the mask to their face
    Hyper Skin

    The mask is paraben-free, pthalate-free, sulfate-free, and pthalate-free. It's filled with all kinds of goodies like an mandelic acid (an AHA derived from almonds), glycolic acid (an AHA that exfoliates and boosts collagen production), papaya, sea buckthorn, tumeric, salicyclic acid (a BHA derived from willow bark), vitamin B3, and vitamin E. You'll only need to use a dime-sized amount one to two times a week, so this tube should last a while!

    Hyper Skin is a Black woman-owned business that launched in 2019.

    Promising review: "I love this mask! My face was instantly brighter after rinsing this off. I applied for 15 minutes and had no stinging or burning at all, it felt very gentle. When I washed it off, my face was instantly more radiant and so soft and smooth. I followed with a moisturizer and could not stop touching my face." —Melissa

    Get it from Hyper Skin or Sephora for $48.

    6. Kosas Revealer Skin-Improving Foundation to help improve your skin overall while providing you with the natural, medium coverage you often look for in a foundation.

    all 36 shades of the kosas foundation
    kosas / Via

    This foundation is available in a whopping 36 shades, so you're bound to find a shade that matches your one-of-a-kind skin! It has SPF 25 built right in for some protection from the sun, is Clean at Sephora, is vegan, cruelty-free, gluten-free and comes in recyclable packaging. It'll treat your skin with hyaluronic acid, niacinamide, peptides, squalane, vitamin B5, arnica, and caffeine all the while providing you with the perfect base to apply your makeup over. Ya love to see it.

    Kosas is a woman-owned small business that launched in 2015.

    Promising review: "This foundation is perfect. My skin looks smoother, and brighter after applying this with just my fingers (I didn’t have my sponge or brush with me). I’m so impressed, and happy to have finally found a foundation that I actually love." —MegSuee

    Get it from Sephora for $42 (available in 36 shades).

    7. Milk Makeup Rise Lifting + Lengthening Mascara, made of 93% natural ingredients you can count on to help you create the lashes of your dreams without thinking twice about them losing their curl or developing yucky clumps.

    a model wearing mascara
    a close up on the milk rise mascara and brush

    Promising review: "If you want lashes that give you that WOW factor, this mascara is IT! I do already use growth serum on my lashes but nothing gives me the length, curl, and definition this mascara does. Forget the lash curler, you won't even need it! Hands down my favorite mascara of 2022." —Mabelita89

    Get it from Sephora for $14+ (available in two sizes).

    8. And Milk Makeup Bionic Glow, a magical hydrating liquid illuminator you can count on to make it seem like you've been out enjoying the sunshine despite the fact it's the middle of winter.

    three models with different skintones showing the two shades of the product
    a tube of the highlighter
    Milk Makeup

    Promising review: "Very easy to apply with my fingers and to make it look more blended use the brush. A little is enough and the glow finish is natural. Thanks to the ingredients they contain, such as hyaluronic acid, my skin felt hydrated. And I love that it is natural, clean, vegan, and cruelty-free. Highly recommended." —yahairaperez

    Get it from Sephora for $34 (available in two shades).

    9. Fenty Icon The Fill Semi-Matte Refillable Lipstick, in case you often finish your entire tube of lipstick and would really benefit from having a refillable option to ensure you'll never be without your signature shade.

    a model wearing red lipstick
    an array of fenty beauty lipsticks

    Rihanna's fabulous lipstick is free of parabens and phthalates in addition to being cruelty-free and vegan. It features hylaruonic acid, vitamin C and vitamin E to keep your lips nourished while looking better than ever. Choose your color and a coordinating case, add the base of the case to the lipstick, and enjoy!

    Promising review: "The case is really cool. The fact that I don't have to buy a whole new tube of lipstick is ingenious. I love this shade. It's neutral with a hint of color to complement my skin tone. I will continue to buy these and try other shades." —Jeanie81

    Get it from Sephora for $20 (available in 10 shades) and grab a Fenty Icon Case for $12 to complete the set (available in two colors).

    10. Morphe X Nyane Fierce Fairytale Artistry Palette, complete with 30 (!!!) eyeshadow shades you'll be able to use for stunning bold looks that'll definitely turn some heads when you walk by looking more fabulous than ever.

    a colorful eyeshadow palette with 30 different colors
    Morphe / Via

    I had this palette but admittedly gave it to my sister (AKA, she stole it from my makeup stash). The colors are perfectly vibrant and pigmented but you can easily customize them to be as bright or as muted as you'd like. I personally enjoyed that the entire palette is fairytale-themed, hehe.

    Promising review: "I LOVE this eyeshadow! All of the colors are so pretty! I saw it in the store and just stared for several minutes I was so swept away by its beauty." —Melli

    Get it from Ulta for $30.

    11. Common Heir Retinol Serum you'll love for its gorgeous packaging and, of course, its ability to nourish and renew your skin.

    a blue floral tube filled with retinol pods
    a model using one of the retinol pods
    Common Heir

    The retinol is silicone-free, fragrance-free, cruelty-free, and features biodegradable vegan capsules. It was made specifically with melanin-rich skin and sensitive skin in mind, so anyone can enjoy the glow of a facial without concerns over irritations. It's also made with nourishing ingredients like plant-derived squalane, algae oil, astralagus (a root), and spilanthes acmella (an antioxidant plant).

    Common Heir is a woman-owned business that was founded by Angela Ubias and Cary Lin in 2020.

    Get it from Common Heir for $88 or subscribe for $74.80.

    12. Glow Recipe Watermelon Glow Niacinamide Sunscreen SPF 50, because if you're going to commit to protecting your skin from the sun *all* year (as we all should) it might as well smell like a delicious summery fruit.

    a rounded pink tube of glow recipe sunscreen
    Glow Recipe

    I recently received this sunscreen and can't wait to test it out (I'm a big fan of Glow Recipe as it is). Luckily, BuzzFeed editor Maitland Quitmeyer tried it out already and loved it. She said:

    "Glow Recipe just launched their first sunscreen and I wore it all weekend and am already obsessed. It's *super* glowy, doesn't feel greasy or have an unpleasant texture, and looks gorge under makeup. It really feels like skincare and sunscreen. It's SPF 50, which I love, and I sat outside in the sun for a couple of hours yesterday and felt like the coverage was great. I'm very pale, so I can't personally attest to whether it has a white cast or not, but it's formulated to be sheer and blendable."

    This lovely sunscreen is filled with vitamin B3, hyaluronic acid, and aloe in addition to being vegan and cruelty-free — it even  comes in recyclable packaging.

    Get it from Glow Recipe for $34.

    13. Jenny Patinkin Blotter Baby Mattifying Roller, featuring a tiny roller ball that'll absorb oil without stripping away your carefully applied makeup — and it can be used time and time again.

    jenny patinkin applying the blotter baby mattifying roller to her face
    a close up of the rose gold blotter baby mattifying roller
    jennypatinkin / Via, Jenny Patinkin

    This sure-to-be helpful gadget features a mineral rich limestone clay roller ball that absorbs oil without leaving your face chalky or removing any of your makeup. It's way more eco-friendly than disposable blotting papers.

    Get it from Jenny Patinkin for $22.

    14. Kinship Naked Apple Oil-Free Blemish Control Gel Cleanser you'll find yourself reaching for time and time again after you see how wonderfully it cleanses your pores, reduces blemishes, and balances the oils in your face.

    a green bottle of kinship gel cleanser
    a model holding the bottle of kinship cleanser
    Chelsea Stuart / BuzzFeed, Kinship / Via

    BuzzFeed editor Chelsea Stuart recently tested out this cleanser and loved it:

    "I have very sensitive skin so switching cleansers is often risky business but Kinship’s new Naked Apple Cleanser hasn’t done me wrong!! It suds up really nicely and leaves my face feeling squeaky clean. TBH, my biggest concern was dryness because winter wreaks havoc around the corners of my eyes/nose (I also have eczema) but this deep cleans without stripping too much of my skin's natural oils/moisture. Best of all, though, the scent is freaking INTOXICATING. I wish I could eat it. "

    This delightful product is filled with apple extract, niacinamide, lactic acid, and kinbiome (a plant-based probiotic). It is also vegan, certified "clean" (none of those forbidden chemicals), cruelty-free, and dermatologist tested.

    Get it from Kinship for $23.

    15. SolaWave Wand and Renew Complex Serum to provide you with everything you'll need to give yourself a facial at home — what could be better than that?!

    a gif of buzzfeed writer using the solawave tool
    the solawave tool and serum
    Rylee Johnston / BuzzFeed

    The SolaWave Wand really is a game-changer for at-home facials. It features a 90-degree rotating head that'll cover all the contour of your face and is complete with red light therapy, microcurrent, facial massage, and therapeutic warmth. The serum is made of a soothing formula filled with blue tansy, hyaluronic acid, and all-natural aloe vera. It's vegan and cruelty-free. 

    BuzzFeed writer Rylee Johnston tested out this cool gadget. She said:

    "It's like a jade roller, LED mask, gua sha, and microcurrent device all in one! I have sensitive skin, so I took the serum and put a little on my hand beforehand. It made my face a little red at first, but then my skin literally brightened and today my acne is practically gone!"

    Get it from Amazon for $159 (available in five colors) or SolaWave for $169 (available in three colors).

    16. A Smooth and Shine kit from Hairstory complete with their New Wash, Hair Oil, and Scalp Brush that'll nourish your hair, invigorate your scalp, and leave it looking cleaner than ever.

    hairstory's new wash, oil, and scalp brush
    a model with dark flowing hair

    The New Wash is detergent-free and made of naturally derived ingredients and essential oils to help restore your scalp's natural balance. The Hair Oil helps smooth out frizz and is made with eight different essential oils and comes with a reusable glass and one refill. The Scalp Brush is made of soft silicone bristles that'll promote blood circulation, remove dandruff, and encourage hair growth.

    Promising review: "This is the product I've been waiting for my whole life. It saves time. It saves water. My hair LOVES it. Not only moisturized, my hair feels so much more nourished. I'm irritated I have all these other leftover shampoos and conditioners I need to use, when all I want to use is New Wash!" —Lucy B

    Get it from Hairstory for $80.

    17. OPI and Xbox Nail Lacquer Collection, for gamers who have always wanted a manicure inspired by their favorite hobby! Dreams really do come true 🎮.

    a pink xbox controller and 12 nail polish bottles
    buzzfeed editor wearing a pink nail polish
    opi / Via, Heather Braga / BuzzFeed

    In addition to having fabulous nail color options, when you spend $20 on any of these OPI x Xbox shades you'll unlock special in-game content for both Halo Infinite and Forza Horizon 5. From now through March 31, 2022 you'll just have to upload your receipt to  — easy! I actually took the Racing for Pinks shade with me to the nail salon and got a mani/pedi with it 🥰.

    Get them from Ulta for $10.79 each (available in 12 shades).

    18. Kiss Lash Couture Masterpiece Haute Couture Eyelashes you'll adore because they're made of premium faux mink fibers and can be used up to 20 times!

    multiple packages of kiss fake eyelashes

    Promising review: "They are cute and sexy, they are perfect for an everyday look. I like how the lashes are longish and are noticeable, but still isn't too dramatic." —Britney

    Get them from Ulta for $9.99.

    19. K18 Biomimetic Hairscience Leave-in Molecular Repair Hair Mask, a must-have for anyone who frequently colors their hair and is tired of it feeling brittle and damaged.

    a buzzfeed editor with soft blonde hair
    a bottle of k18 repair hair mask
    Melanie Aman / BuzzFeed, Sephora

    This incredible hair mask is certified Clean at Sephora, is vegan, free of any silicones, and is great for all hair types. BuzzFeed editor Melanie Aman had nothing but good things to say about this product:

    "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a mini bottle on Amazon and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. 

    Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). 

    I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey but a little goes a long way. The 15 mL tube I bought has lasted ~five washes, and eventually K18 can become a maintenance product so you won't need to use it every time you wash your hair."

    Get it from Sephora for $75 (also available in a mini size).

    20. Benefit Cosmetics Boi-ing Bright On Concealer, which will help you say ~buh-bye~ to those pesky dark circles you've never been able to banish.

    buzzfeed editor holding concealer that looks like a number 2 pencil
    buzzfeed editor applying concealer
    Abby Kass / BuzzFeed

    BuzzFeed editor Abby Kass recently put this new concealer to the test:

    "I just got the new concealer from Benefit and like it a lot! My makeup routine has changed so much in the last two years (I mean, hasn't everyone's?), and my look is way more minimal. I still like to use a little concealer on my under eyes to mask dark circles that don't seem to go away (even when I get eight hours of sleep). This concealer is great. It's super lightweight, easy to apply, and not only covers my dark circles but brightens at the same time. It's also supposed to be waterproof, but I haven't had the chance to try out that feature yet. Plus, look at how adorable the packaging is! It looks like a pencil! Overall, it's great."

    Get it from Ulta for $24 (available in 12 shades).

    21. Starface Outer Space Foaming Body Cleanser that is actually neon green in color and'll make every shower feel like you're living out your Nickelodeon dream of being slimed...except you're cleaning your skin!

    a yellow pouch of foaming body cleanser

    How fun does this cleanser look??? It can be used daily and has been designed to clean and refresh acne-prone skin. It features an all-natural citrusy fragrance and is filled with moisturizing and exfoliating ingredients. It's vegan, cruelty-free, paraben-free, pthalate-free, and non-comedongenic.

    Get it from Starface for $12.99.

    22. The Lion King Revolution Simba set, a must-have for any Disney Adult who's been looking to replace their makeup basics and would also really appreciate adding in a magical, classic '90s film twist to 'em.

    a nine-pan palette, a highlighter, a mascara, an eyeliner, and a lip gloss
    a close up on the shimmery gold highlighter with an impression of simba on it
    Revolution Beauty, makeuprevolution / Via

    This bundle comes with the I Walk On The Wild Side shadow palette, the Future King highlighter, an Eye of the Beholder felt eyeliner, the Big Lash Cat mascara, and the Danger lip gloss. Good luck not crying over the recreation of Rafiki's Simba drawing in the highlighter.

    Get it from Revolution Beauty for $35.20.