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    42 Natural Beauty Products You Might Just Fall In Love With

    Why yes, you can put on a full face of makeup derived from natural ingredients and still look more fabulous than ever.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A lip oil from Credo Beauty you can use to hydrate and soften your lips while also adding a touch of color to them.

    a model applying the lip oil
    innbeautyproject / Via

    This glaze is formulated with red root oil, a plant-based complex, and pomegranate. It's naturally colored with a sheer red tint *and* naturally flavored to taste like a candy apple.

    Promising review: "I'm not exactly sure when I became a lip gloss/balm/oil snob, but this GLAZE #1 Lip Oil has already trumped them all. If Glossier's red lip gloss and NYX's hempseed lip oil had a baby, this is it!! It's super comfortable and I LOVE LOVE LOOOOVVVEEE the applicator on it (I have big lips). It smells (and might I add tastes) delicious. It gets more glossy depending on how much you apply. And even though I have darker lips as a black woman, the red tint still shines through. Now I have to share with my sister LOL." —Arielle B.

    Get it from Credo Beauty for $15.

    2. Ethique's sampler pack of eco-friendly shampoo and conditioner bars that'll give you back some much-needed shower space.

    a long green box next to a long rectangle insert with five spaces filled with heart-shaped shampoo and conditioner bars

    Ethique's products are cruelty-free, eco-friendly, compostable, and TSA-friendly.

    Promising review: "First of all, KUDOS for the recyclable packaging this came in. I tried the Heali kiwi shampoo bar and the Wonderbar conditioning bar with hopeful skepticism. My normal hair has to be washed every day due to it being too oily and very thin. I have a lot of hair, but it’s incredibly fine. I used as directed and am already in love. The scent is earthy and sweet, not overpowering at all. My hair is soft, silky and has volume just after brushing and allowing it to air dry. That NEVER happens. I ordered this multipack to see if I would like it and order a larger set. I’m hooked. Absolutely recommend for anyone looking to go plastic free." —jkr

    Get it from Amazon for $15.99.

    3. Or a full-sized Ethique shampoo bar that is equal to three bottles of liquid shampoo, in case you're already hooked on this brand.


    Promising review: "I have fine, curly hair and this solid shampoo is the first I've tried that doesn't make it feel dry or brittle. I LOVE THIS SHAMPOO. It produces a thick, luxurious lather — even in soft water — and cleans as well as a clarifying shampoo without drying soaps or heavy silicones. I can pronounce and identify everything on the list of ingredients. I frequently throw the bar in a baggie and toss it in my overnight bag, where it takes up less room than my old shampoo bottle. I've had the same block for four months and it's barely smaller than when I bought it, despite almost daily use. It's a good hard block of product that dries quickly on the uppermost level of my shower caddy. Keep it up high or outside the shower or bath to keep the bar from melting, or store in a bag or one of their waterproof shower boxes." —Rainan

    Get it from Amazon for $15.99+ (available in nine styles).

    4. A rose quartz luminizer from Kora Organics you'll love because it'll combine your crystal-obsession with your affinity for natural skincare.

    a glass makeup pot with pink glittery product inside

    This product is vegan, cruelty-free, sulfate-free, and Clean at Sephora–approved.

    Promising review: "Works great both over and under a setting powder. Great highlighter that gives a lot of oomph for a product that uses natural ingredients. Very creamy and long lasting. Will repurchase! Also, I could see this working on all skin tones!" —Twiggyful

    Get it from Sephora for $28 (available in three varieties).

    5. A set of Croon reusable cleansing pads to help wash away that tired, grimy feeling without wasting a million facial wipes.

    two green reusable fiber pads and a cleaning pouch

    I have a set of these all-natural face fibers and they've become my new favorite for when I want to freshen up in a hurry. All you have to do is wet the Croon with water, swipe it over your face, and you're DONE! No makeup remover or soap needed. I recently packed them on a overnight trip and it was perfect for when I was too tired to get through my usual pre-bedtime routine.

    The starter kit comes with two cleansers, a reusable laundry bag, and a reusable canvas bag.

    Get it from Croon for $29 (available in five colors).

    6. Each and Every's aluminum-free deodorant option to keep you dry, and smelling fresh. Plus it features ingredients you've actually heard of before.

    a model holding the lavender and lemon deoderant

    I'm very much someone who sweats at the *slightest* bit of physical activity, so having a good deodorant is key! I've tried an array of natural deodorants and Each and Every has been my favorite to date. It actually works, doesn't contain harmful chemicals, and smells delightful! It has a very specific consistency that is almost lotion-like — it's fantastic. One tube has lasted me six months already.

    Promising review: "This is absolutely THE BEST natural deodorant I’ve ever used. I’m the type of person that buys a million natural products searching for the best one and this is it. Others I’ve tried will have me smelling bad once I start to sweat, but not this one. I got the lavender scent and it smells amazing! It also glides on easily and I haven’t gotten any irritation like I did with the brand I used to use." —Amazon Customer

    Get it from Amazon for $15 (available in seven scents).

    7. An exfoliating glycolic mask from InstaNatural that'll leave your skin glowing and looking softer and smoother than ever without the use of harsh chemicals.

    two containers of the mask with the top one showing the bright yellow product inside

    InstaNatural's products are free of parabens, sls/sles, mineral oil, formaldehyde releasers, petroleum, synthetic dyes, polyethylene gylcol, DEA/MEA/TEA, and any unsafe preservatives.

    Promising review: "I absolutely am in love with this product its amazing. Love love how my skin feels and looks after using it. I've been using it for a little over a week now. Once a day at night I use it. I've always had a dark circle under my right eye and this product has made it almost impossible to see. I would absolutely recommend this product and definitely purchase again once it runs out." —Sarah

    Get it from Amazon for $13.99.

    8. Nügg’s lip treatment you'll be obsessed with all winter when your precious pout is often flaky and cracked.


    Nügg’s products are formulated without petrochemicals, parabens, sulfates, synthetic colors, and synthetic fragrances. This specific set comes with a natural, vegan exfoliating lip scrub and moisturizing lip mask.

    Promising review: "Nügg is the bomb! My lips were very dry! and unfortunately I suffer with some lines above my top lip. This lip mask is so easy to apply and there is no awful taste — you let it sit for 20 minutes and wipe off. The very first time I used it and wiped it off I believe I saw dead skin coming off! My lips and lines are noticeably softer! I use it every other day. Also I thought my top lip looked a touch fuller. It also comes in adorable packaging." —Honeywest

    Get it from Amazon for $9.99 (available in six scents)

    9. A lip and cheek tint from Lauren Conrad Beauty developed with naturally derived and ethically sourced ingredients so you can add some color to your cheeks without blushing from embarrassment over not knowing what's inside the product.

    laurenconradbeauty / Via, Lauren Conrad Beauty

    The products in Lauren Conrad's new collection are free of coal tar, formaldehyde, parabens, oxybenzone, phthaltes, and a whole slew of no-good ingredients (check out the full list here). Finally, we can all try to replicate LC's natural beauty literally and figuratively.

    Promising review: "Just got it in the mail and I am IN LOVE. It gives such a beautiful dewy hint of color to the cheeks and it’s the perfect shade for my olive skin tone. I just love how healthy and dewy it makes my cheeks look. Other cream blushes that I have tried just don’t give me that dewy glow that I’ve been looking for but this definitely does. Hope she comesRead more about Just got it in the mail and I am IN out with more shades because I will definitely be back for more!" —Denise

    Get it from Lauren Conrad Beauty for $20.

    10. A mineral-based sunscreen by Coola with a matte tint so you can get some sun without burning by the end of the day.

    Amazon, / Via

    Promising review: "The texture of this sunscreen is DIVINE, and I have yet to find another sunscreen like it. You have to shake it well for the first few weeks, but it comes out like a light whipped mousse and feels velvety to the touch as you apply it. My most common problem with zinc based facial sunscreens is that the ones that rub in enough to not leave you white and chalky, always made my face way to greasy. This is not the case with this sunscreen. It is a true matte finish and primes my face perfectly if I am adding another layer of tinted moisturizer/foundation. (It does not really offer coverage. My face is pretty clear most of the time and after I put this on there is a slight difference and color correction but it is very minimal and light.)" —KaylaB

    Get it from Amazon for $36.

    11. Or Sun Bum's hypoallergenic, paraben-free, gluten-free sunscreen that is available in an array of SPFs, so you'll rest easily knowing your skin is protected at all times.

    a model holding a rubberized bottle of sunscreen

    I'm very fair skinned and typically burn with ease. I've tried many (many!) sunscreens and Sun Bum has become my go-to. It's affordable but truly works, keeps my skin protected, and smells INCREDIBLE. I also love their tinted face lotion and would 100% use it year-round.

    Promising review: "I will seriously never go back. I hate the smell of sunscreen and how it makes me feel. This is the one product that doesn't make me immediately want to shower after using it. I am extremely sensitive to the sun so I have to wear it every day and this one is an ultimate game-changer." —SonofHades

    Get it from Amazon for $9.99+ (available in two sizes and SPF 15–70).

    12. Olive and June's seven-free nail polish, a must-have for anyone who doesn't want to commit to the semi-permanency of a gel or powder but would benefit from owning all the tools for the making of a flawless at-home mani.

    Heather Braga / BuzzFeed

    Olive and June's summer line up was a collab with Zeba (who you should definitely follow on Instagram). I was inspired by this rainbow mani found on Olive and June's Insta and loved it because I didn't have to try and choose between all the stunning colors they were offering. Their fall collection is *also* fantastic so I recreated a similar look for the new season — obsessed.

    The polish stays on for over a week and when you purchase the full kit you'll also find yourself equipped with tools to pull off a flawless mani. My favorite tool is the little brush, designed to help you clean up your cuticles after inevitably getting polish all over 'em. Treat yourself, you won't be disappointed.

    Get them from Olive and June: the Nailfie Ready Fall Collection for $56, the Into You summer set for $64, or The Everything Box for $88.

    13. O.B. Organic tampons made of 100% organic cotton with a plant-based applicator that just might make your ~time of the month~ a little less irritating.

    a box of tampons

    I've given these tampons a try and was really impressed! I've always opted for a tampon with an applicator, so I was super excited to learn o.b. organic tampons were now available with one! The applicator itself is made of plant-based plastic, which puts my mind at ease about being less wasteful.

    Promising review: "I highly recommend these tampons. I stopped using tampons when I noticed they’d irritate my lady parts after use. I changed them every two to three hours and even then I’d feel dry and chaffed or just felt them there. With these there’s no irritation, dryness, I honestly forget they’re in. I won’t use any other brands after these." —Amazon Customer

    Get them from Amazon for $5.97.

    14. Or a Flex Menstrual Disc you can use for up to 12 hours, it's vegan, medical grade, and made from body-safe materials. You deserve the best, don't you?

    a model squeezing the flex disc in their hand

    The Flex Menstrual Disc is hypoallergenic, BPA- and phtalate-free, and made without natural rubber latex.

    Promising review: "I have been using mentrual cups, which I think are great, but I can’t seem to find one that stays put since I gave birth and I don’t want to spend hundreds of dollars finding my 'Goldilocks' cup. I got the flex cup, which I like, and it came with some flex menstrual discs. I decided to try one. I admit, I was intimidated by the size of discs when I first same them and learned how they are meant to be used and placed. I was nervous but I took the plunge anyway. It is AMAZING. I got it in on my first try with no problem. I can’t even feel it. I have no discomfort whatsoever. I feel this is a great alternative to a cup when you need something disposable. Even if you don’t use the cup, I would recommend these. I am definitely buying more!" —Mikauli

    Get a pack of 12 from Amazon for $14.99.

    15. A clean eyeshadow for all skin types from RMS who prides themselves on developing makeup using organic ingredients.

    a single shimmery eyeshadow
    Credo Beauty

    Promising review: "I love this eyeshadow. I purchased Sunset Beach because I like to keep it natural with subtle enhancements and it works great with my skin tone for that. Application and pigment are great! " —Emily O.

    Get it from Credo Beauty for $20 (available in 18 shades).

    16. An Acure brightening facial scrub that is nonylphenol ethoxylate – and propylparaben-free, so you can scrub away your day without worrying about harmful chemicals. You're welcome!


    Promising review: "Yay! This stuff is a lifesaver. Recently my doctor put me on steroids to clear up my allergies. I immediately started breaking out like i was 15 again (it was one of the side effects. I should’ve read the pamphlet they give) and being 25, that doesn't really happen anymore. I didn't have a good exfoliator and this one had such good reviews that I decided to try it out. It really works! In 8 days my skin was almost back to normal and it felt clean as can be! My dark acne spots were significantly lighter and all the little bumps I had were gone. Will be buying this from here on out. :)" —janelle

    Get it from Amazon for $9.99.

    17. A gel face wash made by Youth to the People you'll quickly become obsessed with because it's basically a green juice for your face.

    the pump bottle with light green liquid inside

    This face wash from Youth to the People has taken everyone's obsession with leafy greens to the next level. This superfood cleanser includes kale, green tea, and spinach vitamins that'll give your skin a seriously healthy boost. This product is vegan, cruelty-free, sulfate-free, and Clean at Sephora-approved.

    Promising review: "BUY THIS CLEANSER. I have struggled with acne for years now and this cleanser is amazing. Super gentle, non stripping, and helps keep my acne under control. When I ran out of my first bottle I was without this for about a month and I have never missed something more! All my acne came back, my skin was dull, and I had more discolouration. Just purchased my second bottle and it’s starting to help my face again :)" —ChelseyHodges

    Get it from Sephora for $36.

    18. A HipDot palette that includes blush, bronzer, and a highlighter all in one so you can get your glam on while carrying around minimal products.

    the arms of three models showing the way the colors of the eyeshadows look on different skintones while holding the palette

    HipDot's "Perfect Face" palette is cruelty-free, vegan, paraben-free, pthalate-free, and mineral oil-free. Only the best for you and that beautiful face of yours! Don't even get me started on the stunning crystal-inspired packaging.

    Get it from HipDot for $18.

    19. Or a fruit pigmented palette designed by 100% Pure with eyeshadows, blush, and luminizer created completely with ingredients that have originated from nature and will make you wanna ~check yourself out~ every time you pass a mirror.

    the pretty naked II palette with five different shades

    Promising review: "I finally found the perfect shadows that don't contain any harsh chemicals. First, unlike other natural shadows, this one lasts very long, for me it lasted from 7 a.m. to 7 p.m. and it didn't crease. Also, the colors are nice. They aren't too bright or flashy. They are neutral, so I can wear them for any event, though I would want to have a little bit darker shade. Overall, this is the best natural palette that I found so far." —Yana

    Get it from Amazon for $55 (available in three styles).

    20. A set of nontoxic Piggy Paint nail polish so you and the little one in your life can have a worry-free spa night.

    kid's feet in sandals with six different colors of nail polish
    piggypaint / Via

    My little cousins love getting fancy manicures and pedicures, so it was only a matter of time before they wanted to learn to do it themselves. These Piggy Paint polishes are "natural as mud" making them perfect for them to test out their skills with.

    Get a set of six from Amazon for $35 (available in two color sets)

    21. A clear acne pimple patch from Alba Botanica you'll be able to rely on for relief when you wake up with a second head emerging from your chin.

    a box of the pimple patches and a set of them in an array of sizes

    In addition to being 100% vegetarian, products from Alba Botanica are free of parabens, phthalates, and synthetic fragrances.

    Promising review: "I think these are the best pimple patches on the market. I prefer them over the Mighty Patch because they're cheaper, work as well or better, and are much less visible on skin. They don't show hardly at all and you can wear them around until they begin to turn white (and thus more visible). The Mighty Patch is thicker and shows up more clearly against skin. These ones blend in so well, and take out all the swelling so that pimples disappear in 6-8 hours. I typically wear them overnight and don't have to worry about pimples the next morning!" —Sienna

    Get a pack of 40 from Amazon for $7.67.

    22. An intensive hydration serum by Drunk Elephant that'll have people saying "wow your skin looks amazing" and add a lil' pop of color to your counter.

    the serum in a white and baby blue container

    This product is formulated with pro-vitamin B5 and pineapple ceramide (FANCY!) and does not contain parabens, sulfates, or pthalates. The company is a supporter of the International Elephant Foundation. This is one of my most-used products — it's lightweight and doesn't leave my face feeling greasy at all. Need I say more?

    Promising review: "I do not think there is a Drunk Elephant product I have not tried. However, I always come back to this serum. It is very lightweight and can be mixed with tanning drops, marula oil, etc. without feeling heavy or sticky. I use it every morning and a heavier cream at night. I highly recommend this product and this whole line." —Liz

    Get it from Amazon for $48.

    23. Pacifica's underarm deodorant wipes infused with coconut milk and essential oils, as well as witch hazel and shea butter to make you smell like a tropical getaway.

    the package of underarm deoderant wipes

    These handy wipes are also vegan and cruelty-free, making them the perfect way to freshen up on-the-go.

    Promising review: "These work really well. They serve as a deodorant in addition to a wipe. The smell is a nice vanilla/coconut scent. I wouldn't mind if it was slightly less scented, but it's in no way overpowering. I'm one who goes for unscented or mild scents only. I was concerned the wipes in the package would dry out quickly, but I've had this in my tote all summer, out in the heat, etc and they are still moist and functional. It's mostly natural product and cruelty free so it checks all the boxes for me. Would buy again." —AvidReader

    Get it from Amazon for $8.09 (available in three scents).

    24. Body polish from Herbivore Botanicals you'll love so much you'll want to use it in every shower or bath you take.

    a close up of the coconut oil polish in pink
    herbivorebotanicals / Via

    There aren't any artificial ingredients in this bad boy! No unnatural preservatives, fillers, alcohol, parabens, fragrances, sulfates, or artificial coloring. It is made in small batches in the US and gently exfoliates using a blend of coconut oil and floral Moroccan rose.

    Promising review: "Delicate scent and I love that it not only exfoliates your skin but also moisturizes it with the coconut oil. The only scrub I've ever tried that does that-definitely a must-have in a beauty regimen!" —Cheryl W.

    Get it from Amazon for $36.

    25. A Jane Iredale eyeshadow kit you can keep on hand for a quick touch-up at anytime. Careful — you might just find yourself wanting to buy all the various color sets!


    Jane Iredale cosmetics are free of parabens, talc, phthalates, synthetic fragrance, fillers, and GMO ingredients.

    Promising review: "Love love love!!!!!! I love Jane Iredale! The product is amazing! You really get what you pay for here. The pigment is beautiful!!! Oh I just love it!!! I love that you really don’t need very much on your brush and the color choices are a great combination! I would highly recommend this!!!" —Cheryl W.

    Get it from Amazon for $59 (available in eight different color sets).

    26. Love Beauty and Planet shampoo and conditioner to fill your shower with the delightful scent of Indian lilac and leave you questioning why you've been using another brand for this long.

    Love Beauty And Planet / Via

    This set has become my go-to for my usual shower routine. The mix of indian lilac and clove leaves make it feel like a spa-like experience every time I wash my hair. I find myself deeply inhaling and exhaling without even trying. It's magic. I also love that Love Beauty and Planet are working towards having everything in their products made from sustainable sources and that their bottles are made from 100% recycled materials.

    Get them from Target: shampoo and conditioner for $6.99 each.

    27. A translucent powder from Pacifica that'll give your already flawless face a natural matte finish.

    the translucent powder in pink floral packaging

    The key ingredients in this neutralizing mattifier are lotus powder extract, coconut water, and vitamin E. Sign me UP.

    Promising review: "Received mine intact. Having used Chanel and Dior powders for years, I was skeptical about Pacifica powders. So glad I tried this makeup brand. I no longer have to pay $55 for a powder. This powder is the darker one which I use alone, and the lighter one they have I use over their foundation. Love them:)" —dianedivine

    Get it from Amazon for $10.79.

    28. Herbivore Botanicals' rose hibiscus hydrating face mist for when your skin feels dry but you don't have time to douse yourself in an oil or cream.

    the spray bottle surrounded by white rose petals
    Herbivore Botanicals / Via

    This sweet-smelling product has a base of organic coconut water and is infused with hibiscus flower petals. Not only will it make you feel fancy, but it's also paraben-, sulfate-, alcohol-, and cruelty-free!

    Promising review: "I have severe cystic acne and this is one of the few products that I've seen noticeably transform my skin! I have oily/combo skin, but since I'm using acne products my skin has become relatively dry and patchy. This hydrates and tones my skin so beautifully, and I've gotten several comments saying that I'm glowing. This definitely helped add moisture back to my dull complexion. 10/10 would recommend!" —Amazon Customer

    Get it from Amazon for $16.

    29. Everyday Humans' Wonder Salve that'll hydrate your pout, leave your lips looking more kissable than ever, and come jam-packed with carefully sourced ingredients.

    a pile of the bomb diggity wonder salve in papaya watermelon cannabis
    everydayhumans / Via

    As explained on their website, all of Everyday Humans products are formulated without parabens, sulfates, pthalates, mineral oils, artificial colors, and synthetic fragrances. I've tried this product as well and really liked how soothing it felt on my lips — not sticky at all.

    Get it from Ulta for $9 (available in two flavors).

    30. Leave-in conditioner from Jane Carter Solutions to seal moisture into your luscious locks and protect them from hot tools.

    the bottle of leave-in conditioner

    All of the products made by Jane Carter Solutions, which is a Black-owned business, are free of ethyl alcohol, phthalates, parabens, dyes, sodium lauryl sulfates, and aluminum.

    Promising review: "This is the only product I've been able to find that truly detangles my mop of curls and leaves my hair feeling moisturized and soft...WITHOUT the hard, crusty feeling that some products leave you with." —ebee

    Get it from Target for $10.99.

    31. A natural toothpaste filled with vitamins and botanical extracts to give you an extra reason to smile.

    the charcoal toothpaste next to a toothbrush
    schmidtsnaturals / Via

    Promising review: "This is the best charcoal toothpaste! I’ve tried a lot of different ones! But this one is smooth. It doesn’t get stuck in the bottle and doesn’t make a mess of my sink. I enjoy the way it makes my teeth feel after brushing vs others that I can’t really feel that I’ve brushed. Am hooked and always buy multiples when I get them." —AmazonShoppingAddict

    Get it from Amazon for $9.99.

    32. "Un" Cover Up Cream Foundation from RMS Beauty, a company that reports every cosmetic ingredient they use, perfect for covering up the bags that have developed under your eyes from hours of searching for natural beauty products.

    four pots of foundation
    Credo Beauty

    RMS Beauty products are non-GMO, soy-free, gluten-free, and cruelty-free. I love them because they literally say "we have nothing to hide" on their site.

    Promising review: "I love this foundation. A little goes a long way, so even though the jar is small, I use such a small amount each time. It will last a while. The color will correct to your skin tone so if you get one thats slightly off like I did it isn't noticeable. Its a light coverage but definitely buildable." —Canzaldo1

    Get it from Credo Beauty for $52 (available in 16 shades).

    33. A 2-in-1 primer and mascara made by The Honest Company that'll give your lashes the lift you've been wanting.

    a bunch of the honest beauty mascara tubes
    honest_beauty / Via

    This lovely mascara from The Honest Company is made without parabens, paraffins, silicone, sodium lauryl sulfates, petrolatum, mineral oil, or synthetic fragrances.

    Promising review: "I LOVE THIS MASCARA! Seriously don’t second guess it, you need this. I used to use toxic mascara and I would need two to three different mascaras to get the results this one mascara does. Even then this mascara does it better! My eyelashes are soooo long and thick looking. I love how clean the ingredients are and how amazing this product works. I used toxic mascaras my whole life and I’ve never gotten these results. This mascara is amazing. I will always buy this and recommend it to everyone!" —Armstrong

    Get it from Amazon for $16.99.

    34. The 7 Virtues' organic perfume you can spritz all over yourself and use as a gorgeous accent in your bedroom.

    the vanilla woods perfume bottle

    This perfume is beautiful inside and out! It is Clean at Sephora-approved, vegan, hypoallergenic, and cruelty-free. It smells of pear, rose, and vanilla, and is sure to delight anyone who leans in to hug you.

    Promising review: "I was on the hunt for an all-natural, ethical fragrance that smelled great and lasted on my skin. The first time I smelled the Vanilla Woods out of the bottle I was in love. It's a delicate, sophisticated warm vanilla — not synthetic smelling like so many cheap vanilla fragrances out there. It settles on the skin beautifully. I can rarely stand perfumes as they tend to smell overpowering and cloying. This is one of the only scents I've found that makes me feel so good when wearing it. I'd bathe in it if I could!" —MayaRei

    Get it from Sephora for $79 (also available in a rollerball).

    35. Briogeo's deep conditioning mask that'll bring your hair back to life without exposing it to sulfates, silicone, or parabens.


    "Don't Despair, Repair" is additive- and cruelty-free — the products sold from this Black-owned business do not include harsh sulfates, silicones, phthalates, parabens, DEA, or artificial dyes. What it does include is natural oils such as rose hip oil, almond oil, and argan oil.

    Promising review: "I've gone through several jars by now, and I keep going back for more! This has really helped moisturize my dry hair, and I use it more than once a week. If you're still hunting for the 'right one,' give this a shot. I've noticed improvement in keeping the length of my hair moisturized. If I've just washed my hair, I use this from about ear-length down. I also use this to co-wash in-between shampoo washes, ensuring to cover all of my hair, and it definitely packs a punch! I leave it on for the length of the shower, and it's fairly easy to rinse out. It semi-helps with tangles, but it won't get all of them out." —S. Stewart

    Get it from Amazon for $36.

    36. A weightless lipstick from Kosas you'll love because it's cruelty-free, gluten-free, and super pigmented. Pucker up!


    This lippie is filled with jojoba oil, rosehip seed oil, and mango seed butter. Its high-impact pigment comes from a magical combo of six botanical butters and three botanical butters. Honestly, we all deserve to have one of these in our makeup collection.

    Promising review: "This is my FAVORITE lipstick. It's so nourishing and doesn't dry out my lips. You can apply one layer for a soft, pink glow or a few layers for a darker, plumped look. Great ingredients and this color is my absolute favorite." —Stellzchapman

    Get it from Sephora for $28 (available in eight shades).

    37. Pacifica's luxurious face wash for anyone with oily or acne-prone skin that'll make you say "oh KALE no" when anyone asks to borrow it.

    the tube of the deep cleaning face wash

    Promising review: "I never leave reviews, but, this product deserves more than 5 stars! I am a skin care junkie. I am almost 45-years-old, and I have tried just about every brand out there. I usually remove my makeup with coconut oil before my evening shower. I am always skeptical about a new product, so tonight I left my makeup on to see if this complete face wash would do it’s job. Wow! It removed it all! It left my skin so soft, and smells amazing! No need to remove any leftover mascara after washing. I can not believe this face wash is less than $5. That’s just ridiculous. I’m here to buy more of this brand. BUY IT!" —Dusti and Scott

    Get it from Amazon for $8.99.

    38. A travel-sized Drunk Elephant skincare routine with a cleanly made serum and whipped cream to assure you'll have the sweetest of dreams.

    the travel sized night serum and whipped cream

    Drunk Elephant's motto regarding the ingredients they put in their products is "If there's any doubt, it's out," so you can rest easily (literally) knowing you're in good hands with this set.

    Promising review: "It actually is a better deal to get this duo than getting them in the large package individually. both are holy grails and they work for a lot of people." —tinazhang718

    Get it from Sephora for $28.

    39. Organic hair oil from Loving Culture you can apply without a second thought about its ingredients because it's vegan, soy-free, gluten-free, and biodegradable.

    Loving Culture

    This Black-owned beauty brand will help you protect your hair against heat damage without infusing it with chemicals. This specific hair oil is filled with vitamins B, C, and E.

    Promising review: "So glad to have this oil as part of my hair beauty regimen. The revitalizing hair oil is the first product that has ALL the ingredients my scalp craves and the scent is so soothing. Been sharing this with all my friends and is quickly becoming a hit. Will always have this in my cabinet especially with microbraids" —Denise A

    Get it from Loving Culture for $35.

    40. A buildable, richly pigmented blush from Saint Cosmetics to help you create that adorable rosy-cheeked look you've been working on.

    Credo Beauty

    Saint Cosmetics is dedicated to creating chemical-free makeup. All of their products are made with plant-based pigments that'll double as skincare in addition to daily makeup.

    Promising review: "I ordered the Pink Sunset Blush, and it’s very good. Very pigmented and the golden shimmer is beautiful. The color is stunning." —Ashley M.

    Get it from Credo Beauty for $30 (available in four shades).

    41. Coffee bean caffeine eye cream from 100% Pure that'll help minimize puffiness and dark circles while also providing you with a delicious whiff of your favorite beverage.

    the tube of eye cream

    I have and love this product! It smells absolutely amazing — like the moment you step into a coffee shop.

    Promising review: "I don’t believe that eye creams will magically make your dark circles and fine lines disappear so purchase your eye cream with that in mind! I think of them more as a gentle moisturizer suitable for your under eye area that will be preventative overtime. I personally love this eye cream for that purpose, it has helped to reduce puffiness and leaves my under eye area moisturized for a perfect base for my concealer to not cake up or crack. This eye cream has worked so well for me and has not irritated my very sensitive skin/eyes and it has a killer price point!" —Robert and Celeste Mason

    Get it from Amazon for $29.

    42. And Truly Organic unicorn fruit body butter, because your beauty routine should be as magical as you are.

    a model holding the rainbow foam-like container
    Truly Organic / Via

    Promising review: "When I saw the name I had to try it and this stuff way exceeded my expectations. I've gone through two containers since first buying it in December. The smell is like fruity, vanilla cocoa and it makes my skin sooooo soft. I emailed the company too about the glitter that's in it and they told me it's biodegradable and made from a plant-based resin! I'm obsessed with this stuff and can't go without it now. Each batch smells slightly different too, but both have one of the best smells ever." —DirtyUnicorn

    Get it from Ulta for $20.

    Things you'll probably start saying after starting up a new natural beauty routine:

    The Walt Disney Company

    Some reviews have been edited for length and/or clarity.

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