Will the network be able to match the publicity garnered by that former reality show smash or its predecessor, The Hills?
It certainly hopes so.
Siesta Key will chronicle the lives of a handful of 20-somethings fresh out of college for summer break/their transition into the real world in Siesta Key, Florida, a small island near Sarasota in the Gulf of Mexico.
Granted, this is just about as far from any semblance of any real world as we can imagine.
We bet it makes for some high drama!
The show will star Alex, a "top parties and playboy lifestyle," according to his MTV bio.
And also Brandon a "laid back heartthrob."
And Chloe, who can be your "best friend or worst enemy" and who has a well-known "bad side."
And Kelsey, who gave up a modeling career to live close to her sick mother.
And Garrett, who is Kelsey's boyfriend and who will get jealous this summer over how close she grows to other men.
And Juliette, who has a fling with Alex last summer that didn’t end well.
And finally Madisson, who is Alex’s high school sweetheart and who just graduated with an engineering degree.
What will these attractive people be up to in this hot climate?
How will paradise heat up, as the teaser suggests?
Watch below and find out!