The 1970s were a weird time, not least because you could apparently advertise cocaine in magazines despite this being the first decade of President Nixon's Controlled Substances Act.
In June 1971, Nixon declared a war on drugs. He said that drug abuse was "public enemy number one in the United States". Which is right where all of these ads were published.
In the last half of the decade there were a bunch of counterculture, drug-focused publications with names like Head, Rush, Flash, Stoned Age, Hi-Life, and the still-running-right-now High Times.
High Times actually started out as a joke, a parody of Playboy with weed instead of girls. Like, instead of a naked centrefold, they had a double-page spread of a cannabis plant. It was accidentally a major success.
High Times ended up being so legit it even tried out a travel magazine supplement called Nomad. But no one wanted it and it never made it out of the supplement stage. Drugs only, please.
Writers like Charles Bukowski, William S Burroughs, Truman Capote, Hunter S Thompson, and Andy Warhol all contributed work over the years.
These cocaine ads were dug up by David Wilfert in Los Angeles, who runs a creative agency called The World’s Best Ever, focusing on cannabis and drug stuff in the entertainment industry.