In the southern Sahara Desert, north of Abalak, Niger, the Wodaabe people hold an annual ceremony called the Gerewol Festival. And it's the best version of speed dating on Earth.
What makes the Gerewol Festival so great is that it's matriarchal in nature: The women are in charge. "It's the most wonderful beauty contest where the men make themselves as attractive as possible," photographer Steve Bloom explained to the BBC.
"They put on elaborate makeup, they open their eyes as wide as they can, they make their teeth as white as they can, and they take part in a dance," Bloom said. "And the women come out and choose the most attractive man."
Nobody dares call the Wodaabe unmanly for taking part in the ceremony. "These are macho warriors in Africa who are fighting men and there's this complete transformation where they make themselves as beautiful as possible," Bloom said.
"Symmetry is very important in the makeup," Bloom said. "They're trying to get perfect symmetry and often have to dance for hours for end, in incredible Saharan heat."
You can listen to the full BBC interview and see clips of the Wodaabe men dancing here:
Hayes Brown is a world news editor and reporter for BuzzFeed News and is based in New York.
Contact Hayes Brown at firstname.lastname@example.org.
Got a confidential tip? Submit it here.