back to top

This Picture Spawned A Thousand Memes And The Best Hashtag Challenge Of The Year

The #M7Challenge is the best thing to happen to the internet since Robert Mugabe fell.

Posted on

The picture of Museveni in a folding chair, where he apparently spent 30 MINUTES on the phone, was tweeted out by his press secretary soon afterwards.

.@KagutaMuseveni makes roadside phone calls surprises residents @OfwonoOpondo @Muyama @Pamankunda

"On the way from Isingiro District yesterday... President Museveni stopped at Kyeirumba Village to make a phone call," she wrote on her Facebook page. "Curious residents gathered to look at the president, who after 30 minutes on phone, briefly interacted with them. They thanked the government for tarmacking the road linking Uganda to Tanzania through Isingiro.”

The statement explained nothing about the folding chair, though, or where it came from, which frankly is a mystery worth solving.

As if the picture itself wasn't weird enough, this video of Museveni talking to Ugandans, waving at cars, and eventually boarding his helicopter makes it all the more surreal.

VIDEO: Unseen moments from where the now viral Museveni-on-phone photo comes from. #M7Challenge


"Hello Museveni?" said this brave soul who parked himself in the middle of an active highway.

And this remix filmed at the same spot.

My #M7Challenge πŸ˜‚πŸ˜‚πŸ˜‚πŸ™ŒπŸ™ŒπŸ™Œ

Some attempts to complete the challenge didn't go as well as others...

#M7Challenge gone bad 😭

It wasn't long before neighboring Kenya entered the fray as the meme began to spread throughout the region.

The #Kenyans have taken this #M7Challenge a notch higher. @Corleone250 @MR_TWINO


That in turn spawned a (hopefully) friendly rivalry between the countries for #M7Challenge supremacy.

Kenyans are trying so hard to pull off the #M7Challenge


Some people began to wonder, though, whether the call was staged specifically to draw attention away from the release of opposition leader Kizza Besigye from jail.

The #M7Challenge has completely overshadowed Besigye's release. Coincidence or choreographed?

Besigye, who contested February's presidential elections and was arrested on treason charges after he declared himself the winner, was released on bail on Tuesday.

Hayes Brown is a world news editor and reporter for BuzzFeed News and is based in New York.

Contact Hayes Brown at

Got a confidential tip? Submit it here.