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KFC Is Introducing A Burger With A Pink Bun And It's As Weird As You Think

Look upon their works and despair.

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In order to drum up interest in their newest slap to the face of culinary sensibilities, KFC China has been delivering the chicken burgers to celebrities in twee, rose-adorned packaging.

That's a common marketing ploy for KFC China, based on this current ad campaign aimed at young women for a literal bucket o' food. Because it's in a pink leopard print bucket, though, it's fashionable.

But as an actual product it looks...less than rosy. The surface of this one is cracked like the landscape of a chalky, Pepto-Bismol colored planet.

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Hayes Brown is a world news editor and reporter for BuzzFeed News and is based in New York.

Contact Hayes Brown at hayes.brown@buzzfeed.com.

Beimeng Fu is a BuzzFeed News World Reporter covering China and is based in New York.

Contact Beimeng Fu at beimeng.fu@buzzfeed.com.

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