back to top

KFC Is Introducing A Burger With A Pink Bun And It's As Weird As You Think

Look upon their works and despair.

Posted on

In order to drum up interest in their newest slap to the face of culinary sensibilities, KFC China has been delivering the chicken burgers to celebrities in twee, rose-adorned packaging.

That's a common marketing ploy for KFC China, based on this current ad campaign aimed at young women for a literal bucket o' food. Because it's in a pink leopard print bucket, though, it's fashionable.

But as an actual product it looks...less than rosy. The surface of this one is cracked like the landscape of a chalky, Pepto-Bismol colored planet.

Hayes Brown is a world news editor and reporter for BuzzFeed News and is based in New York.

Contact Hayes Brown at

Beimeng Fu is a BuzzFeed News World Reporter covering China and is based in New York.

Contact Beimeng Fu at

Got a confidential tip? Submit it here.