"We get a lot of people saying ‘You’re not going to make any money’ but we’ve had people coming in for one cup of tea and staying for three hours. We're already proving them wrong."
"We wanted to have a balance of taste to prevent it from becoming too cliquey or hipster. We’re aware of our trendy Northern Quarter location, but it’s important that we don't take ourselves too seriously and we appeal to a wide range of people. In the six days the Edge St branch has been open, we’ve had design agencies in, mums and babies, and groups playing Dungeons & Dragons in the corner."