Skip To Content
    Updated on Mar 23, 2020. Posted on Mar 23, 2020

    12 e.l.f. Cosmetics Products From Ulta You're Probably Gonna Want In Your Makeup Bag

    Cruelty-free and affordable makeup for all your looks.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A bite-size eyeshadow palette that'll give you a pop of color and shine with an easy-blend formula.

    Ulta

    Promising review: "Great pigment. Great price. I bought the Acai on a whim and I am so happy I did, the colors are super vivid and they blend like a dream. Definitely going back for more. No need to spend a bunch of money, just check these out. There is something for everyone here." —Dee

    Price: Get the Açai You palette (on the right) or the Berry Bad palette (pictured on the left) for $3.

    2. A satin lipstick for anyone who wants a go-to, affordable lip designed to stay on and keep you cute.

    Ulta

    And you are already cute just as you are, FYI!

    Promising review: "I bought one color, and loved it so much I went back and bought two more! Seriously great formula for the price." —August

    Price: $3 (available in seven shades)

    3. A poreless putty primer designed to help minimize the size of pores and prime you for an absolutely gorgeous foundation application.

    @elfcosmetics / Via instagram.com, Ulta

    Promising review: "This is a magic product. Works great under powder and foundation. Blurs pores and smooths skin with dewey finish. I use a patting motion to put it on. It is buildable for more even appearance. Repurchased. Highly recommend!" —Peekaboo

    Price: $8

    4. And a matte primer for anyone who in search of an *unmatchable* beauty routine for oily skin.

    Ulta

    Promising review: "I put it on my T-zone which made my pores and shininess disappear for around five hours without being in the sun or sweating. I also used this as an undereye primer for my concealer, and there was no creasing which never happens. I have combo dry skin and have found that using the smallest amount on the T-zone or putting down something hydrating, then going in with this, is best for me. It wears a little longer than the average matte primer, has a lot of product for the price, and is surprisingly versatile. I would repurchase." —angle

    Price: $8

    5. A double-ended brow pencil and comb to give your natural brow a quick boost in just a few minutes!

    Ulta

    Promising review: "It's my favorite for everyday makeup, like a skinnier pencil for more dramatic brows. This is perfect for a quick out the door brow. Takes me UNDER two minutes to do my brows with this!" —Tiff

    Price: $2 (available in five shades)

    6. A face sponge that just may blend better than your high-end brand.

    Ulta

    Promising review: "The best sponge I've ever used — drug store or high end. Makeup doesn't soak in and it goes on the skin evenly. I've repurchased these tons!!" —Tshadd

    Price: $5

    7. A primer-infused blush so you can get easy all-day coverage on your perfect cheeks. I always forget to prime and go straight to the blush so I neeeeed this.

    @elfcosmetics / Via instagram.com

    Promising review: "I got Always Cheeky and Always Rosey and I absolutely LOVE them. They have a ton of pigment so less is definitely more. Both are beautiful colors and last forever on my skin." —marisa

    Price: $6

    8. A hydrating camo concealer featuring a large applicator to conceal, contour, and highlight. This formula is super lightweight, has a satin finish, and is especially great for those with dry skin.

    Ulta

    Promising review: "This is my absolute favorite concealer right now. I much prefer it to the matte one in the black packaging. It has a good amount of coverage without showing dry patches, or making the under-eye look crepey." —K

    Price: $6 (available in 22 shades).

    9. A brush set so you always have just the right brush on hand to complete endless looks!

    Ulta

    This set includes a concealer brush, eyeshadow "C" brush (curved eyelid brush), a small angled brush, a small stipple brush, a duo eyebrow brush, and an ultimate blending brush.

    Promising review: "This is a really affordable kit. So if you need backup brushes, or want to try one of the brushes from this kit, it's perfect. My favorite brush is the facial blending brush. OMG it applies foundation beautifully, this brush really was the hero. Nice handles, and lightweight. I am thrilled to have these in my collection and will be using them again and again. Oh and the dense shader brush is so so so much better than you realize. It's a has a slight curve and you can really get into the outer corner. Definitely glad I made this purchase." —Charmingguru

    Price: $15 (set includes six brushes)

    10. And the ultimate blending brush for anyone who doesn't want a whole set, but does want to effortlessly blend in their foundation.

    Ulta

    Promising review: "This brush makes it so easy to apply liquid foundation. It's soft and feels like magic is happening!!" —Sparkle Barbie

    Price: $6

    11. A luscious lip lacquer reviewers swear by for long-lasting, smooth color. This lip is enriched with vitamin E to moisturize as you wear it.

    @elfcosmetics / Via instagram.com

    The clear and fantasy colors are particularly popular!

    Promising review: "I am not a big lip gloss person but this color (Fantasy) is such a perfect color and stays on without being too sticky. I've used this every day and will need to restock soon." —Valeria

    Price: $3 (available in seven shades including clear).

    12. And a flawless finish foundation hundreds of people swear by for lasting, lightweight coverage. This baby is oil-free and gives you a semi-matte finish!

    Ulta

    Promising review: "I've always been a bit hesitant to try this foundation, but I'm so glad I finally did. The finish is beautiful, its lightweight, and it doesn't oxidize after applying. I usually have problems with foundation breaking down on my pores by the end of the day but this holds up so well. I'm going to make sure to buy a couple of extra bottles so I always have some." —audrey

    Price: $6 (available in 27 shades)

    All of us practicing our looks in the mirror at home during social distancing:

    Les Films du Dauphin

    Reviews have been edited for length and/or clarity.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    Allison Krausman / BuzzFeed

    Shopping Newsletter
     

    Find great products and the best-money saving deals around, delivered right to your inbox.
    Newsletter signup form