In 2015 I undertook a Winston Churchill Memorial Trust Travel Fellowship to look at how dialogues are created about science on social media. On the US and Canada leg of my travels, I met with scientists and science communicators - including those at NASA. I also talked with social media strategists working in universities and museums, asking them all for their insights into how to thrive online. Here are my top 10 take-away messages. I hope they come in useful for any academics, communicators, public engagement practitioners and others that wish to generate engagement via social media in the future. You can read more about my Fellowship here.