While some types of wine tend to be more expensive than others, you can find almost all varietals at great values because they can vary so wildly depending on the winemaker and region, Marissa explains. The key is talking to someone who is knowledgable about the wines at your wine shop. If there aren't options in your price range, they can offer suggestions and even lead you in some surprising but fantastic directions, she says.
Wine labels don't always tell you much, besides for the grape, region, producer, vintage and in some cases the style of a wine. Besides for that, you're on your own, so do not be afraid to ask questions, Andrew says.