Howland, a piercer who's already heavily tattooed, told BuzzFeed that he had some extra space on his leg, so he just went for it. "I didn't see a reason not to," he said.
"I pretty much got it because, I mean, I keep up with all the social memes and hysteria and whatever, and this is the only one that I really couldn't wrap my brain around. So I just decided to do it."
Howland sees the dress as blue and black, but briefly glimpsed it as white and gold after a couple of drinks. Nick York, a 19-year-old tattoo artist who works with Howland in their Austin shop, and who did the piece for free, has only been able to see white and gold.
The tattoo, which BuzzFeed can confirm is definitely blue and black, took about 20 minutes for York to complete.
"It's a joke," York explained. "I didn't know it was gonna freak people out." He said he was offended that The Lad Bible had called it "the worst tattoo you'll see today," saying that technically speaking, it was a quality tattoo.
"They should have put the dumbest or the stupidest, but not the worst," York said.