For Women Of Color, This New App Makes Finding Makeup Much Easier
Because Ruby Woo doesn't look the same on everybody.
The app includes both featured content from beauty bloggers and original content from Amaka herself. Users can search for swatches of specific products, or more generally for things like "red lipstick swatches" to find new items.
The app also features makeup artists and videos of the week (hosted within the app itself via YouTube), which is intended to "pay homage" to women who have been doing this for ages. For the section called "Cocoa Pick," Amaka partnered with several beauty influencers of different skin tones, who share swatches of their favorite beauty products within the app–as well as a description of why they love those products so much.