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7 Holiday Ads That Dominated Social Media In 2016

The people of Twitter have spoken. And cried, like, A LOT.

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Ah, the holidays...

Chestnuts roasting on open fires. Jack Frost nipping at noses. Seasonal commercials making you weep into your eggnog. You know, all that good stuff.


This year saw an impressive number of holiday ads go viral.

From big names like Apple and H&M to relatively unknown brands like Allegro, 2016's crop of commercials were in a league of their own.

But which ads rose to the top?

We used Keyhole's social media analytics to find the answer.


We scoured the Twittersphere for the ads generating the most social buzz, and found seven clear frontrunners.

The winners are below, but first, take a look at Keyhole's data on the top keywords mentioned in relation to "Christmas ads":

Keyhole / Via

Now, without the further ado: the seven holiday ads that broke the internet this year!

1. Allegro - English for Beginners

Get your tissues out, folks. Allegro makes the tragedy of Papaw and his burgers look like child's play.

View this video on YouTube

Allegro / Via

2. John Lewis - #BusterTheBoxer

There are few things that the Internet loves more than a dog. Add assorted woodland creatures and a trampoline into the mix? You have a hit on your hands.

View this video on YouTube

John Lewis / Via

3. H&M - Come Together

Wes Anderson. Adrien Brody. A fashionable moustache. Is it a holiday ad, or a film festival entry? We may never know, but the whimsy is strong with this one.

View this video on YouTube

H&M / Via

4. World Wildlife Fund - #iProtectTigers

The 400k views this ad raked in may seem "meh" compared to others on this list, but it took social media by storm. Just take a look at the top hashtags Keyhole found in relation to "Christmas ads".

Ya done good, WWF. Ya done good.
Keyhole / Via

Ya done good, WWF. Ya done good.

View this video on YouTube

WWF UK / Via

5. Apple - Frankie's Holiday

The dancey iPod ads of yesteryear have been replaced with a sucker punch to the heart. I'M NOT CRYING, YOU'RE CRYING!

View this video on YouTube

Apple / Via

6. Amazon Prime - Untitled

That's strange, I don't remember ordering an overnight delivery of TEARS...

View this video on YouTube

Amazon / Via

7. Sainsbury's - The Greatest Gift

If Carpool Karaoke has taught us anything, it's that the vocal stylings of James Corden never disappoint. Case in point:

View this video on YouTube

Sainsbury's / Via

Need a distraction from all the festive ~feels~? Visit the Keyhole website and try out our social media analytics tools FOR FREE!

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