Co-Founder/Director-Hall & Lien Creative Agency
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  • Pepsi Twist

    Months of research went into understanding exactly who Pepsi consumers are and what appeals to them on the shelf. Hall & Lien Creative, in partnership with MLR, redesigned the new look for Pepsi Twist to create a strong retail presence and increase taste appeal of the overall brand, while retaining a link to the corporate brand. Within 30 days of launching Pepsi Twist nationally, Pepsi bottlers had sold more than 10 million cases.  

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