Paid PostPosted on Apr 6, 2017Gucci Commissioned A Meme Art Project And This Is How It Turned OutAre you ready for these memes?by GucciPromoted ContentFacebookPinterestTwitterMailLink Okay, Gucci has created a meme-based art project to launch its new collection of watches designed by Alessandro Michele. View this photo on Instagram Courtesy of Gucci / Via Instagram: @gucci It's called #TFWGucci (That Feel When Gucci) and features renowned international photographers and artists having their work turned into memes. View this photo on Instagram Courtesy of Gucci / Benjamin Langford / Via instagram.com Like this one, which is a collaboration by photographer Benjamin Langford and pro meme artist @champagneemojis. There are 55 watch-based memes in total... Courtesy of Gucci / Polly Nor Including this illustration by super-popular London-based illustrator Polly Nor. Each incorporating elements from the collection... Courtesy of Gucci / Ege Islekel Hence the recurring snakes, moths, and lions you'll see popping up in various forms, as well as the red-and-green colour scheme. And they're all designed to illustrate the moment when you first put on one of Gucci's new watches. View this photo on Instagram Courtesy of Gucci / Christto & Andrew / Via Instagram: @gucci Of course, there are a whole bunch of hidden meanings in there for you to figure out. We're not going to lie; it can get pretty meta: View this photo on Instagram Courtesy of Gucci / Asger Carlsen / Via Instagram: @gucci This is the work of Danish artist Asger Carlsen, who frequently uses black-and-white photography of bizarrely distorted figures and limbs. It was then given to @CabbageMemes, who used it as a commentary on modern beauty standards. Here, photographer John Yuyi uses temporary tattoos to show how deeply digital culture is embedded within us: View this photo on Instagram Courtesy of Gucci / Via Instagram: @gucci (Also bringing new meaning to the term "product placement".) While here, Paulina Olowska uses Soviet-era fashion postcards as the basis for her interpretation, before being given the meme treatment by designer William Ndatila: View this photo on Instagram Courtesy of Gucci / Paulina Olowska / Via Instagram: @gucci (That's a big honkin' watch!) All in all, it's nothing quite like we've seen before. View this photo on Instagram Courtesy of Gucci / @Youvegotnomale / Via Instagram: @gucci So what do you make of them? View this photo on Instagram Courtesy of Gucci / Ege Islekel / Via instagram.com Check out the full collection, available now to buy at Gucci.com!