back to top

Target Australia Is Introducing Plus-Size Mannequins To Its Stores

Because eight ain't the only size.

Posted on

This week, Target Australia announced that it will be introducing size 16 mannequins to stores around the country.

Arkadiusz Rejman

At least two ~plus-size~ plastic lady models will appear in each store.

While the mannequins are only installed in Melbourne's Chadstone store at the moment, they'll be showing off clothes in another 49 stores by the end of spring.

According to Managing Director Stuart Machin, Target is hoping that the new mannequins will inspire an important conversation in the Australian fashion industry. "The average customer is a size 14, so it’s baffling that the Australian retail industry still uses a standard size 8 mannequin when we are merchandising product," he says.