An anonymous artist, known online as Ambivalently Yours, is creating illustrations that are equal parts pretty and badass.
Working in fashion, the artist behind AY started her project as a way to criticise the industry that was paying her wage — hence the initial need to work under a pseudonym.
Summing up her work as "feminist rants, questionable advice and too much pink" the illustrations aim to represent the contradictions felt by many feminists who like to surround themselves with pastel, pretty things.
"I felt stuck; I felt like a fraud; I felt completely ambivalent."
The artist is currently doing an artist residency at the Centre for Contemporary Arts in Glasgow, Scotland, and fans can expect to see many more illustrations soon.
Prints, mugs, t-shirts (for women AND MEN), and iPhone cases are available to help you perfect that feminist aesthetic.