LOL! @Seinfeld2000 Wrote A Book

The writer of the popular Twitter account @Seinfeld2000 imagines “Seinfeld” today in a new short novel, “The Apple Store,” available now for the Kindle, iPad, and various other e-readers.

The cover artwork for “The Apple Store” by Seinfeld2000

FOR IMMEDIATE RELEASE:

The writer of the popular Twitter account @Seinfeld2000 imagines “Seinfeld” today in a new short novel, “The Apple Store,” available now for the Kindle, iPad, and various other e-readers. For a link to the book, please see the bio of @Seinfeld2000 on Twitter.

The world has changed dramatically in the 15 years since NBC cancelled “Seinfeld” in 1998. The fall of the twin towers, the recession, the election of the first African-American president, the advent of social media, the iPod, the iPhone and YouTube — how would Jerry, George, Elane and Kramer handle these advancements? That question is at the heart of @Seinfeld2000.

Unfortunately, another ‘Modern Seinfeld’ account, with perhaps a better grasp of English spelling and grammar, took the concept and ran with it. But @Seinfeld2000 pressed on, building a loyal audience that recognizes it as the superior account. “The Apple Store” is @Seinfeld2000’s gift to them.

The account’s creator has made no secret of his ambitions to translate @Seinfeld2000’s modest viral success into the sort of publishing deal landed by the authors of Twitter accounts like ‘Humblebrag’ and ‘Shit My Dad Says.’ But after being ignored and eventually rejected by major publishing houses Random House and Penguin Books, he took it upon himself to release “The Apple Store” independently as an e-book.

Picking up exactly 15 years after the “Seinfeld” characters went to prison in the show’s finale, the story finds “Jary” (Jerry), “Garge” (George), “Elane” (Elaine) and “Kragdar” (Kramer) each at respective low points. Jary’s comedy career is not what it once was, to say the least. Garge’s prison sentence was extended after authorities launched an investigation into the death of his fiancé. Elane is not fitting in at her new job at Buzzfeed.com. Kragdar is homeless. The four realize that to climb back from rock bottom, they’ll have to commit a criminal act. But will another wrong make things right?

“The Apple Store” is a big story powerfully told, with evocative descriptions too expansive for Twitter’s 140-character boundaries. President “Bary Husane Obame” (Barack Obama) is a major character and a mouthpiece for the narrative’s moral substance. The story is a love letter to New York, littered with the cultural touchstones that define our era.

A NOTE ON THE SPELLING: The author was strongly urged to have the manuscript proofread, or at least run through spellcheck. He refused, citing an unwillingness to bend for the many critics of his particular writing style and a desire to express his art purely, unfiltered and in the moment like a Pollock canvas. In retrospect, this was the right choice — “The Apple Store” feels like the work of a raw and daring new voice in American literature.

For a link to the book, please see the bio of @Seinfeld2000 on Twitter.

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