What are solo ads?
Solo ads are a great way to generate traffic to a website by targeting email subscribers. But what is the exact meaning of solo ads? It is the use of email to communicate with potential clients. What happens is that the company using the solo ads to reach the clients via email gets a vendor to email their email subscriber lists with your ads. So it is best to choose a vendor you understand each other fully to avoid future troubles. The vendor also needs to have a good relationship with its email list to make sure that traffic will be generated and it will not just be another email the subscribers throw into the trash bin before even reading it. A close niche relationship between you and the vendor will give you better results.
To save you a lot of time and other donkey work pinpointing the genuine ones that can do your solo ad campaign, the best place to buy or sell your advertisement is Udimi. Udimi is the world's largest advertising community where honest advertisers meet clever buyers and establish successful partnerships.
How do solo ads work?
A website owner who needs traffic will consult with a solo ad seller or vendor. The seller will have a long list of email subscribers which the website in need of traffic can rent by sending a guaranteed minimum number of users to the website. The users are termed as clicks which the seller sells as a bundle in multiples of say a hundred. This helps the website in need of traffic to get it, and at the same time the vendor can earn his or her money, and it is a win-win situation. Over time, subscribers will unsubscribe from the vendor's email list and a decrease in number due to the many emails they will be receiving. The solo ad seller, therefore, has to keep on adding new subscribers to his/her list to replace those that unsubscribe. This is why the process is referred to as 'churn and burn.'
The next step after finding a solo ad seller is creating the email that will be sent to the recipients. This should be interesting to draw some attention to the email and make a person want to click on the link you provide. The link should land on an attractive landing page that will make someone want to be your client. It should put your product out there in an attractive way. Then get the list, start mailing and look at your stats to see if it is working or not.
Are there any benefits of using solo ads to generate traffic?
First of all, it is among the cheapest marketing strategies to have ever been devised. It is, therefore, a cost effective way to get your product to the potential clients and get traffic to your website. It is also convenient because it goes directly to the private email inbox of potential clients who already agreed to the subscription. It is therefore likely to be read and if structured well is likely to grant you a purchase and lots of traffic. It is much better to use a solo ad if looking for traffic because the emails reach specific people with particular interests in your website niche.
In conclusion, use of solo ads is an easy and cheap way to generate traffic to your website, and it has many benefits.
Solo ads are not rocket science, but it needs enough understanding and comprehension on how it works to assure its effectivity as a tool to advertise your product.