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BASICS is Set to launch its new NEO Lifestyle Bag

Kuala Lumpur, Malaysia – May 31, 2017 – Hari Naveen Christopher, founder of BASICS, announced their plans to launch the new NEO Lifestyle backpack on a popular fundraising platform on July 7, 2017.

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BASICS is hoping to raise sufficient funds to support production requirements for the innovative new backpack that provides a one-size-fits-all solution that eliminates the need for multiple cases and bags.

“Instead of having a school bag, a computer bag, a travel bag or a camera bag, we’ve combined all those features into a single backpack-style bag that saves people time, money and effort,” said Christopher.

The NEO Lifestyle Bag is available in two elegantly styled models. The NEO “Ice” is black with blue trim and constructed from ballistic nylon materials. The NEO “Razor” is black with red trim and is designed with a cut-proof protective shell for security. Both contain a single, 270-degree entry zipper that’s hidden and located close to the back for an extra level of protection against theft.

Modular System with Interchangeable Panels

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Tough and durable, the “Ice” and “Razor” are created from water-repellent materials to protect the bag’s contents from the elements. Individuals can also use a separate elastic cover attachment that provides protection against rain, sand and snow.

For the wearer’s personal protection, reflective strips have been incorporated on the back of the bag for night travel. The strips are visible for up to 100 meters (328 feet) away. The bags were also designed with comfort in mind. The backpacks are constructed for increased airflow and better heat distribution that keeps wearers cooler.

BASICS built its NEO Lifestyle Bags for the modern world. A hidden external charging port enables individuals to connect their mobile devices to their power packs on the inside of the bag and a removable cable allows for increased flexibility and storage.

A wealth of conveniently placed pockets provides storage for earphones, sunglasses and similar small objects. Dual quick-access cards and smart holders are included, along with a mesh pocket for mobile phones. The NEO models are unique in that they include space-saving interchangeable panels for optimal storage capacity.

Attachable, removable, zippered panels with compartments are built-in to accommodate either a full-size DSLR camera, or a 15” laptop with multiple types of tablets. The backpacks come with an elastic mesh holder appropriate for bottles or umbrellas. The bags offer a space saving option that’s particularly convenient for air travel.

The up-coming fundraising campaign by BASICS is expected to provide the needed funds to put the NEO Lifestyle Bag into production. The elegantly styled backpacks offer a single convenient, cost effective and sophisticated solution that’s equally appropriate for students, professionals and world traveler's who want to enjoy life to the fullest.

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