A strange thing happened on Friday night. Latin Pop station 105.7 KVVF-FM in San Francisco started playing "Hot In Herre" by Nelly.
Your first thought: Why are they playing Nelly on a Spanish station?
But then it plays again...and again..and again...and again...and again...and well you get the point.
Whether this is a case of stunting (to gain ratings) or a protest against the station becoming as English music CHR/Pop station, I guess we'll never know..but what started on Friday night is STILL going...as of 10 a.m. PST on Sunday morning, as I'm typing this.
If you want to listen, click here: http://latinomixsf.univision.com/
No comment from the station or Nelly...You can also follow it on Twitter using #Nelly1057 or #HotInHerreMarathon
LINK TO STATION'S WEBSITE