Skip To Content

    17 Of The Best Places To Buy Beauty Products Under $50

    Budget-friendly eyeshadow, mascara, and makeup galore.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    Stocking up on affordable makeup is the best. You can experiment with different types of mascara, eyeliner, or foundation — *and* save $$$ in the process.

    Warner Bros. Television

    If you're looking for the best places to buy beauty goods on a budget, look no further than the below!

    1. BH Cosmetics wants you to be a trendsetter when it comes to beauty. Their large makeup inventory is affordable and very colorful — from vibrant eyeshadow palettes to metallic liquid lipsticks, you'll find everything you need to create the perfect bold look.

    BH Cosmetics

    What they carry: Budget-friendly, cruelty-free makeup that ranges from colorful eyeshadow palettes and super smooth lip liners to lightweight foundations. Plus, you can stock up on affordable makeup tools like brush sets!

    Pricing: $5+

    Items we love: Solar Flare Eyeshadow Palette, Power Pencil Waterproof Eyeliner

    Get the Romantic Nomad Palette on the left for $12 and the Dreamy Brush Set on the right for $25.

    2. Fenty Beauty has products that are just so dang gorgeous. Created by Rihanna, this cosmetics brand features glosses, blushes, and more makeup that suits a variety of skin tones at affordable prices.

    Fenty Beauty

    What they carry: Beauty products (foundations, lip gloss, eye makeup, and more) with a focus on universal shades.

    Price: $9+

    Items we love: Mattemoiselle Plush Matte Lipstick, Pro Filt'r Soft Matte Longwear Foundation

    Get the Gloss Bomb Universal Lip Luminizer on the left for $19, the Cheeks Out Freestyle Cream Blush in the middle for $20, and the Vivid Liquid Eyeliner Trio on the right for $24.

    3. Sephora is a one-stop shop for all things makeup, including concealers, foundations, and eye pencils under the $50 mark. Whether you're a fan of vegan beauty brands (like Milk Makeup) or timeless faves like Stila, their selection is seriously on point.


    What they carry: Sephora has SO MANY makeup products to choose from. Looking for some Pat McGrath lipsticks? Or Bite Beauty's primers? Done and done.

    Price: $3+

    Items we love: NARS Radiant Creamy Concealer, Urban Decay Perversion Mascara

    Get the Mini Summer Makeup Essentials Set on the left for $39 and the KVD Vegan Beauty Tattoo Eyeliner on the right for $21.

    Sign up to become a Sephora Beauty Insider to unlock exclusive deals and discounts.

    4. Credo Beauty aims to make the beauty industry more eco-friendly — and their clean makeup assortment has you covered. You can buy a bunch of bronzers, eye pencils, lip conditioners, and all-around more sustainable cosmetics for under $40.

    Credo Beauty

    What they carry: If you're ready to give your beauty shelf a sustainable boost, Credo Beauty features brands with a positive footprint and affordable price tag, such as PYT Beauty and W3ll People. Plus, you can join their rewards program to unlock exclusive perks and goodies.

    Price: $1.50+

    Items we love: PYT No BS Beauty Eyeshadow Palette, Kosas Lipstick

    Get Juice Beauty's Phyto-Pigments Perfecting Concealer Tower on the left for $25, Tower 28's ShineOn Lip Jelly in the middle for $14, and Ilia's Multi-Stick on the right for $34.

    5. House of Lashes is here to give your eyes some major love. Their budget-friendly false lashes are available in many shapes and sizes, so you don't have to do the guesswork when it comes to adding volume, length, or texture. They also offer lash adhesives and accessories!

    House of Lashes

    What they carry: False lashes and lash accessories to help you achieve the eye look you want (think volume, length, and drama). There are also custom packs available to purchase, so you can stock up on false lashes at reasonable prices.

    Price: $5+

    Items we love: Mini Collection Custom Three-Pack, HOL CLEAR Lash Adhesive

    Get the Classic Collection Custom Three-Pack on the left for $22.50 and the Darling Lower/Bottom Lashes on the right for $7+.

    6. Glossier offers products that are useful, fun, and 'gram-worthy for your makeup routine. In addition to fab skincare, Glossier's inventory includes brow pomade, highlighters, and other easy-to-use beauty treats that allow you to stay on budget.


    What they carry: Budget-friendly cosmetics (we're talking gel eyeliners, finishing powders, lip glosses, and more) designed to fit your beauty needs.

    Price: $14+

    Items we love: Colorslide Technogel Eye Pencil, Cloud Paint Seamless cheek Color

    Get the Boy Brow grooming pomade on the left for $16 and the Core Lip Collection on the right for $35.

    7. Walgreens carries popular beauty brands like CoverGirl, Maybelline, and Revlon that are super affordable *and* get the job done. So the next time you're shopping for toiletries or snacks, you may want to stock up on some makeup goodies, too.


    What they carry: Drugstore cosmetics, including mascara and foundation, that'll work wonders for your makeup routine and cost under $10.

    Price: $1.19+

    Items we love: Maybelline Fit Me Matte + Poreless Liquid Foundation, Milani Make It Last Set Super Primer/Corrector Set

    Get the Maybelline New York FaceStudio Master Prime Primer Makeup on the left for $9.49 and the Wet n Wild Color Icon Collection 10-Pan Eyeshadow Palette on the right for $3.99.

    Sign up for the Walgreens reward program to get exclusive deals and discounts.

    8. & Other Stories isn't just popular for their chic clothing: Their budget-friendly cosmetics are here to help you get glammed up, too. Rich lipsticks, dreamy eye shadows, and illuminating powders await.

    & Other Stories

    What they carry: Effortless and affordable beauty products you'll want to stash in your drawer for day and night looks.

    Price: $7+

    Items we love: Cheek & Lip Tint, Metallic Eyeshadow

    Get the Brou de Noix Lipstick on the left for $19, the Eye Colour Cream on top for $15, and the Lustre d'Or Luminising Powder in the bottom corner for $19.

    9. Tarte Cosmetics is known for pretty packaging and makeup created with high-performing natural ingredients. Think gorgeous beauty products free from parabens, phthalates, and sodium lauryl sulfate.

    Tarte Cosmetics

    What they carry: Cruelty-free cosmetics with naturally-derived ingredients (eyeshadow palettes and bronzers are just a handful of the available products). They even offer value sets packed with brushes and makeup combined.

    Price: $5+

    Items we love: Amazonian Clay Waterproof Bronzer, Full Face Five Brush Set

    Get the Quench Lip Rescue on the left for $19 and the Maneater Mascara on the right for $23.

    Sign up for Tarte Cosmetics' rewards program to unlock exclusive deals and discounts.

    10. Birchbox sends you a subscription box filled with must-have beauty samples for $15 or less per month. You'll get a different assortment of eyeliners, primers, and more makeup each time, which is super exciting if you're looking to expand your beauty horizons.


    What they carry: A monthly subscription box with four to six samples of makeup, skincare, haircare, bodycare, and fragrance products. You can set personal preferences *and* buy full-sized items at a discounted price. Birchbox also offers discovery kits if you want to try new eyeshadows, lipsticks, and other types of cosmetics. Plus, get $1 back in Loyalty Points for every $10 you spend in their shop.

    Price: $13+ per month for a subscription box (choose from annual, six-month, or monthly plan), discovery kits are $12+

    Items we love: Love of Color Effortless Eye Shadow Collection, Birchbox x tenoverten Exclusive At Home Manicure Kit

    Get the subscription box on the left for $15/month and the The Exclusively Birchbox Makeup Kit on the right for $28.

    11. Avon has a huge inventory of affordable makeup. Looking for a brow definer, setting spray, or liquid lipstick to add to your shelf? You can buy 'em here.


    What they carry: Makeup essentials at reasonable prices that'll help you get the looks you want. They have primers, finishing powders, and a ton of other cosmetics for your beauty routine.

    Price: $2+

    Items we love: Magix Dust Finishing Powder, True Color Glimmersticks Brow Definer

    Get the Avon True Color Glimmersticks Eye Liner on the right for $9 and the True Color Transforming Contour Stick on the left for $13.

    12. Benefit Cosmetics takes your brows and complexion to the next level with their glam-ready makeup: Contour, fill, and highlight to your heart's desire with eyebrow pencils, bronzers, and more budget-friendly beauty goods.

    Benefit Cosmetics

    What they carry: Volumizing eyebrow gels, eyebrow pencils, and brow tools to give your brows the ultimate beauty treatment. They also carry palettes, foundation, and more.

    Price: $16+

    Items we love: Roller Lash Curling Mascara, Brow Contour Pro

    Get the Gimme Brow+ Volumizing Eyebrow Gel on the left for $24 and the Hoola Matte Bronzer on the right for $30.

    13. Target has you covered when it comes to stocking up on all of your favorites. Whether it's nail care essentials, face makeup, or lip gloss, you'll easily find what you're looking for — all at a reasonable price.


    What they carry: You'll save $$$ on products from your fave drugstore and eco-friendly beauty brands. You can find a ton of top beauty brands (like e.l.f. Cosmetics and Pacifica) at Target and earn points thanks to their rewards program.

    Price: $0.95+

    Items we love: e.l.f. Cosmetics' Perfect Finish HD Powder, Honest Beauty Tinted Lip Balm

    Get the Ella + Mila Nail Polish on the left for $10.49, the NYX Professional Makeup Butter Lip Gloss on the top right for $4.99, and e.l.f. Cosmetics' Smoky Eye Brush Kit on the bottom right for $12.

    14. Nordstrom gives you so many options for makeup, even if you're looking to spend less than $50. Their selection features products from top brands like Clinique, NARS, and Anastasia Beverly Hills.


    What they carry: A mix of department store and speciality beauty brands tailored to your budget. Stock up on everything from foundation and concealer to blush and bronzer!

    Price: $5+

    Items we love: Anastasia Beverly Hills' Brow Wiz and Lancôme's L'Absolu Lip Lacquer.

    Get the Giorgio Armani Power Fabric High Coverage Stretchable Concealer on the left for $34 and get the MAC Frost Eyeshadow on the right for $17.

    Sign up for the Nordstrom rewards program to unlock exclusive deals and discounts.

    15. Olive & June provides all the essentials needed for the perfect at-home manicure. You can get tool boxes, nail polishes, nail art stickers, and more budget-friendly products to make your DIY spa day complete.

    Olive & June

    What they carry: Olive & June will help you create a salon-worthy experience at home: The Tool Box comes with basic nail tools if you don't have any on hand and there are beautiful nail polish colors to choose from!

    Price: $7.50+

    Items we love: The Poppy Universal Polish Bottle Handle, The K.I.T. Kit

    Get the All Eyes On You Nail Art Stickers on the left for $7.50 and the BP 7-Free Nail Polish on the right for $8.

    16. Love Goodly is an affordable subscription box that comes with *full-sized* vegan beauty and wellness goodies. You'll get different mascaras, lash serums, and more makeup on a bi-monthly basis. Yesss to making your beauty routine a lil' more eco-friendly!

    Love Goodly

    One of our BuzzFeeders tried Love Goodly and was really impressed with the products she received, including undereye masks, a youth serum, a bamboo and charcoal sponge, and mascara.

    What they carry: Makeup and wellness goods that are cruelty-free, sustainable, and vegan. Each box comes with four to five full-sized beauty and skincare products with a retail value of $100+.

    Price: $34.95+ for subscription boxes

    Get the VIP Bi-Monthly Subscription Box above for $48.95.

    17. Urban Outfitters is here to enhance your beauty regimen with a variety of cool and affordable makeup brands: Choose from popular faves like Ohii, Freck Beauty, and Lime Crime to give your eyes, lips, and complexion some TLC.

    Urban Outfitters

    What they carry: Urban Outfitters' beauty selection is MASSIVE, including all the makeup you can purchase. From body glitter to lip color, your shelf will be stocked well and you won't have to spend a lot to get the looks you want.

    Price: $3+

    Items we love: Cocokind Highlighter Stick, Stila Glitter + Glow Liquid Eyeshadow

    Get the Gourmand Le Gloss Superfruit Lip Gloss on the left for $8 and the ohii Wake Up Pen on the right for $18.

    Sign up for Urban Outfitters' loyalty program Urban Outfitters reward program to unlock exclusive deals and discounts.

    You, getting ready to shop for new beauty goodies:

    The CW

    Reviews have been edited for length and/or clarity.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!


    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form