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    32 Beauty Products So Good, Reviewers Say They "Highly Recommend" Them

    Including a long-lasting eyeshadow primer, KP body scrub, and more beauty goods reviewers love for a reason.

    We hope you love the products we recommend! All of them were independently selected by our editors. Some may have been sent as samples, but all opinions and reviews are our own. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. This cult-favorite vitamin C serum targets multiple skincare concerns at the same time and is like a facial in a bottle. It'll help minimize hyperpigmentation, brighten dull areas, and soften skin. More than 60,000+ people on Amazon gave it a 5-star rating for its jaw-dropping results.

    A reviewer with dark skin showing the serum lightened the acne scars on their forehead and cheeks until they were basically gone
    reviewer's face with some acne spots on forehead and chin (left) and same reviewer's face (right) with less acne spots after using the serum for a week

    Promising review: "This serum works wonders on my skin. I had slight hyperpigmentation on my face, and I do have acne scars; my skin looked dull and lacked moisture. After I applied this serum every day in the morning, my skin looks so much better than before. My pigmentation is reduced; my skin looks fresh and moisturized. I am very happy with my purchase, and I highly recommend this to buy." —Kavita

    Get it from Amazon for $19.99.

    2. Peripera Ink Velvet Lip Tint creates matte-rich lips that'll last, even if your busy schedule involves work, meals, and a workout. A pigment-rich formula and a smooth, velvet-like finish will give your lips a soft pop of color that screams, "I got my makeup professionally done." 

    reviewer holds pink bottle of the Velvet Lip Tint while wearing it on lips
    reviewer wears coral shade of the same velvet lip tint on lips

    Promising review: "I got this to replace my old matte balm that I got LITERALLY years ago (I know, I know, should have replaced sooner) and I'm already in love with it. It's light to wear, and my lips actually breathe. It doesn't get clumpy during long wear either and actually lasted through dinner last night. Highly recommend this one!" —C. Bentley

    Get it from Amazon for $9.90 (available in 16 colors).

    3. Keracolor Color-Depositing Conditioner prevents you from spending lots of money on salon appointments to upkeep your 'do. It's semipermanent and helps boost the vibrancy of color-treated strands every time you wash your hair.

    on left, reviewer with faded red/pink wavy hair
    on right, same reviewer with more vibrant red/pink hair after using the conditioner above

    Promising review: "I recently took the red hair plunge, and I was prepared to deal with the constant upkeep because red hair fades so quickly, but then I found this, and it’s unbelievably good! I got Copper, and it’s perfect on my 6rc hair. I use it as a deep conditioner like once a week, and the color stays so vibrant. I don’t have to use freezing water every time I wash my hair, thank God! I tried using it like the directions said, but I felt like my hair didn’t get ‘clean,’ so I don’t use it like a shampoo, but the color, smell, and results are amazing, and I highly recommend it." —beautypot

    Get it from Amazon for $22 (available in two sizes and 19 colors).

    4. These pretty nail polish wraps make DIY manis a breeze (raise your hand if you dislike messy painting 🙄). Just peel, stick onto clean nails, gently file them, apply a nail wrap top coat, and you'll have salon-quality nails with minimal effort. 

    nails with various floral-print nail wraps in orange, red, and yellow shades
    Pretty Fab Nails / Etsy

    Pretty Fab Nails is a Latina-owned small business based in Florida. They sell gorgeous nail polish wraps and nail art stickers to take your DIY manicures to the next level. 

    Promising review: "Love these stickers!! Perfect for my naturally long nails. I’ve had them on for three weeks, and there are barely any signs of wear. Highly recommend for people who are too lazy to paint them like me!" —Lyla

    Get a 16-pack from Pretty Fab Nails on Etsy for $5.99

    5. This Revlon Volcanic Face Roller absorbs excess oil on your cheeks, chin, and forehead. If your face is looking a little too shiny, this reusable essential can be applied to a fresh face of makeup or clean skin. Plus, it'll spare you from using a million blotting papers throughout the day.

    A series of customer review before and after photos showing their forehead greasy and then matte after use of the roller
    A customer review photo of them holding the face roller

    It's also easy to clean: Just twist and unlock the roller's ring, gently pull out the stone part, wash the stone with a gentle cleanser, rinse it off, and let it air dry before using it again!

    Promising review: "As I have oily skin that typically gets worse in the warm weather, I usually buy blotting papers to remove excess oil in my T-zone. Those work fine, but THIS product is absolutely ingenious! Not only does it work beautifully without disturbing my makeup, it’s reusable, easy to clean, and most importantly to me, it is so much more eco-friendly! I highly recommend this to all my oily-skinned beauties out there!" —GodivaRn

    Get it from Amazon for $10.05+ (available in two colors).

    6. Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment replaces so many beauty products. It's an eye shadow, blush, and lip cream in one, and it's so versatile for all the makeup looks you'd like to create. 

    model wearing blue, pink, and purple pigment on their eyelids
    model wearing red lip pigment
    Sephora

    Danessa Myricks is a Black woman-owned business that sells makeup and skincare products, including serum foundation, cheek and lip palettes, and more beauty essentials.

    Promising review: "They're all beautifully pigmented. The longevity of this formula absolutely amazes me! I can wear them on my eyes for 12+ hours without creasing, fading, or becoming gunky (you know what I mean). I love the pinker shades for my cheeks and lips, too. They blend out seamlessly on the cheeks and just melt into my lips. This product is so versatile! I highly recommend you go check it out and find a shade/finish that you like and give it a try! You won't be disappointed!" —AmberMarie8

    Get it from Sephora or Danessa Myricks Beauty for $18 (available in 34 colors).

    7. First Aid Beauty KP Bump Eraser Body Scrub clears out pores and sloughs away dead skin from rough bumps. This formula is vegan, made with lactic acid and glycolic acid for gentle exfoliation, and will be great to use in the shower for smoother arms and legs.

    Promising reviews: "My forearms have always been rough and red. I used this for the first time tonight, just my hand rubbing it over my arms in the shower. I asked my teenage daughter to touch my arms, and she asked me if I shaved them. That's how smooth they are. I highly recommend for the fact that it made my arms smooth for the first time in like 30 years." —Amazon Customer

    "So great! The bottle says use once or twice a week, and I used it every other day for two weeks (because I’m impatient) — I have amazing results already! Paired with a SA hydrating cream. Buy this!" —Anna Greenlee

    Get an 8-ounce container from Amazon for $30 (available in three sizes).

    8. This TikTok-famous Denman Hair Brush detangles and defines curls that are dry or wet. It has rows of sculpted nylon pins that'll work through knots and shape ringlets, leaving you with softer and smoother strands. 

    on left, reviewer with curls that are not defined. On right, same reviewer with defined and untangled curls
    the pink and black detangling brush with sculpted bristles

    Here's how to use the brush: Brush it through wet hair in an outward motion, and twist it to shape curls. You can also use it while blow-drying your hair to make the styling process a little easier.

    Check it out on TikTok here.

    Promising review: "This is the most amazing brush I’ve ever owned. I have thick curly hair, and I feel like it’s able to reach and detangle everything. My daughter has 4c hair; this works really well on her hair and detangles easily. I also really love that this brush can be taken apart and cleaned because my brushes fill with hair really fast, and in all honesty, it was always easier to just get a new brush than sit there trying to clean them. I highly recommend this brush, especially if you have thick and/or curly hair." —ABC

    Get it from Amazon for $23.95.

    9. Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant takes care of pesky blackheads and simultaneously helps smooth your face. Packed with 2% BHA (beta hydroxy acid), it sloughs away dead skin cells and unclogs pores. Apply it after you cleanse and tone your face for a clearer complexion.

    b&a of reviewer's forehead with uneven tone and dark spots (left) and same forehead with a more glowy look (right)
    b&a of side of reviewer's nose with red spots (left) and same nose with less red spots (right)

    In addition to receiving 3,500+ positive reviews and a 4.6 rating, this exfoliant is also a top skincare pick on TikTok

    Promising review: "I had seen several reviews on TikTok about this product and I decided to try it for myself and see how good it was as they said. I had pores and pimples around my cheeks; I've tried different products, but none worked as good as this one. Every night before going to bed, I apply it to my face along with a moisturizer. And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend; it really does improves your skin, and it looks more healthy and glowing. In my opinion 10/10. :)" —Mariel Garza

    Get it from Amazon for $11+ (available in two sizes).

    10. L'Oréal Voluminous Primer Mascara turns up the drama without expensive extensions or stubborn falsies. It contains fibers that help lengthen lashes and goes on white, so you can seamlessly apply mascara right after. 

    BuzzFeed Staff Writer Allison Faccenda shows the results after using L'Oreal Primer with mascara
    BuzzFeed Staff Writer applies L'Oreal Voluminous Primer before applying mascara
    Allison Faccenda / BuzzFeed

    BuzzFeed Shopping writer Ali Faccenda loves this mascara and said: "Over the years I've noticed my lashes falling out, and they're not as voluminous and long as they once were (*cries*). This mascara primer has changed all of that. I use it in tandem with the Thrive Causemetics mascara for a dynamic duo that hasn't failed me yet. The primer base adds a noticeable amount of fibers to thicken my thin lashes, which gives me a full-lash look." Read more of her L'Oréal Voluminous Primer Mascara review (it's #10).

    Promising review: "I always found when taking off my mascara my lashes are hard, and the mascara flakes off when I take it off using makeup remover wipes. However, ever since I started using primer, I no longer had this problem. This primer is easy to apply; it's very soft and it's a white color, which I like because you actually can see where on your lashes an extension is happening. This primer also makes my lashes longer, and prevents them from clumping. HIGHLY RECOMMEND." —the queen

    Get it from Amazon for $6.72+ (also available in a two-pack). 

    11. And this top-rated Essence mascara adds major volume to your lashes and lifts them up. If you really want to skip using an eyelash curler, apply this buildable formula to your lashes, give them some length, and be DONE with makeup in minutes. 

    buzzfeed editor's eyes before and after using the mascara
    close-up of a reviewer wearing the mascara with more defined lashes on left eye compared to their right eye that doesn't have any mascara
    Kayla Boyd / BuzzFeed, www.amazon.com

    BuzzFeed Shopping editor Kayla Boyd swears by this mascara and said: "As someone who isn't a big fan of false lashes (the glue irritates my eyes, and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it's cruelty-free!" Peep more deets in her full Essence Lash Princess mascara review.

    Promising review: "Amazing volume and length and for a fantastic price. I highly recommend it if you want eyelashes that look like you could be wearing fake ones! Good staying power as well." —Amazon Customer

    Get it from Amazon for $4.99.

    12. La Roche-Posay Cicaplast Baume B5 Balm comes to the rescue if your skin is dry and irritated, especially during the spring season. This multipurpose balm can be used on your face, hands, and body for a major moisture boost, and it doesn't feel sticky when you put it on. Plus, it's formulated for all skin types!

    Promising review: "I had a terrible allergic reaction to tea tree oil about two weeks ago. Tiny bumps all over my face along with bunches of breakouts and my normally oily skin was so dry — the strongest moisturizers I had wouldn’t keep it moisturized for long. I tried this stuff, and OVERNIGHT basically all the bumps and my breakouts are gone. I have incredibly sensitive skin (clearly), and this stuff feels so soothing on my face and leaves it looking bright. HIGHLY recommend to anyone with sensitive, combination skin. And I’m acne-prone, and this stuff doesn’t break me out. Holy grail, people!" —SH

    Get it from Amazon for $14.99.

    13. This Lovoir Winged Eyeliner Stamp helps you ~wing it~ and create a cat-eye look in minutes. You can use this little tool to steadily apply eyeliner at the corners of your eyes. And it's long lasting, so you won't have to worry about touch-ups!

    reviewer wearing cat-eye look created with the winged eyeliner stamp and dark blue lipstick
    reviewer holds two stamps, which each have a slightly curved end for adding a winged eye to black eyeliner

    Promising Review: "This is a game changer! I have always been terrible with just plain eyeliner, but cat eyes were out of the question. I had tried so many times and always failed. Until now! These stamps are genius and so simple. I was VERY skeptical and figured it would be another waste of money, but I was so wrong. I got it right on both eyes the first time and loved it! I bought both the 8 mm and 10 mm and love them both. The pen part of the eyeliner is fantastic as well. I usually use a liquid liner and have to use a ton of Q-tips to clean it up after applying, but I barely had to clean up anything with this pen. It went on smoothly and easily. I highly recommend this product to anyone!" —Sarah Beth Stephenson

    Get it from Amazon $14.97 (available in three sizes).

    14. Garnier Intensely Smooth Leave-In Conditioning Cream moisturizes strands *and* helps minimize breakage. This hydrating formula goes deep into dry hair follicles and nourishes them with argan oil. The result? Less frizz, a smoother texture, and better ends before it's time for your next haircut.

    reviewer with same hair labeled
    reviewer with curled hair labeled

    This formula, which is designed for curly, wavy, and straight hair types, can be used up to three times per week.

    Promising review: "I love this leave-in conditioner for several reasons besides the fact that it works. I have an oily scalp, so coating it in the shower with a product that is basically lotion for your hair is not a true 'clean' for me. I can keep the Sleek & Shine away from my scalp and still have plenty on my hair. The body and shine are great. I have long, fine silver hair, and my hairstylist always comments on what great shape my ends are in even after a long time between cuts. A bottle lasts a long time, and you can't beat the price. I highly recommend this product for all hair types." —Paula J

    Get it from Amazon for $2.97.

    15. This set of gold under-eye masks minimizes puffiness and dark circles. You may have stayed up late watching your fave TV show, but these soothing pads will help you look a little less tired the next day and spare you from using a bunch of concealer.

    BuzzFeed writer Jasmin Sandal with wears gold under eye masks
    Before-and-after picture showing dark circles/bags on left and less puffiness on right after using same gold under-eye masks
    Jasmin Sandal/BuzzFeed, www.amazon.com

    BuzzFeed Shopping writer Jasmin Sandal loves these masks and said: "I decided to put these golden gems to the test after coming off of a red-eye flight with practically no sleep. After cooling them off in the fridge (which is what was suggested on the packet), I applied them to my purpley, puffy eyes, and...w-o-w. Not only did I feel like I was receiving some kind of royal treatment (because, gold), but after 20 minutes, my under-eyes appeared brighter, and any fine lines that were once lingering had vanished! After wearing these, I didn't feel compelled to apply concealer either, which is usually my go-to to disguise dark circles — and I even felt confident enough to go bare-faced for the rest of the day."

    Promising review: "This product is amazing! As a nurse that works the night shift, this product has been a lifesaver. I used to have dark, baggy circles under my eyes, and this product has left me looking rejuvenated. Friends have complimented how the skin around and under my eyes appears smooth, hydrated, and less puffy. The product itself also feels refreshing. I'm a fan of this product, and I highly recommend it!" —Jason

    Get 15 pairs from Amazon for $14.95.

    16. Nyx's Control Freak Eyebrow Gel holds down tiny baby hairs and shapes your arches without leaving them too stiff or sticky. Like using a brow pencil or powder to complete your look? No worries, because this formula goes on clear and won't disrupt makeup.

    BuzzFeed editor with shaped brows holding tube of eyebrow gel
    before-and-after pic of model's eyebrows with stray baby hairs (top) and models same eyebrows looking more uniform after using the gel (bottom)
    Emma Lord/BuzzFeed, Amazon

    Promising review: "I love this product! My eyebrow hairs tend to move every which way throughout a regular day, and I wanted them to stay in place. I put two coats of this on initially, but added one more coat, and it was perfect! I took a nap with it, and they still stayed pretty intact! Highly recommend." —Lauren

    Get it from Amazon for $6.31

    17. These large Mighty Patches diminish multiple zits on your jawline, back, and neck. These hydrocolloid strips absorb pus and can minimize the appearance of breakouts within SIX HOURS. They'll also stay on your skin and not come off, thanks to durable tapered edges.

    reviewer wears one of the patches on her chin area lifting out gunk from zits
    hand holds one of the patches covered in large puss circles lifted from zits on shoulder

    Each strip is 2 inches long, so they can cover and draw pus from multiple zits at a time!

    Promising review: "Amazing! I was using multiple little patches on large areas, and they just didn’t work that well. I put this patch on my chin and left it overnight and was extremely pleased with the results. I had two little pimples and a bunch of hard-to-get blackheads. My chin has never been clearer. It basically feels like those clear waterproof Band-Aids so it did not slide off during the night. I was so surprised and a little grossed out that so much gunk was in my chin. I highly recommend these patches!" —Erin Brown

    Get a 10-pack from Amazon for $17.99.

    18. This Revlon One-Step Drying Brush helps you create a professional-quality blowout at home. Three heat settings will get to work on wet strands, while rounded edges and an oval brush design increase volume and curl your ends in minutes. This tool is perfect for anyone who loves getting their hair blow-dried for special occasions, but hasn't figured out how to do it themselves.

    on left, reviewer with one side of blow-dried red hair and another side wet and un-blowdried
    on right, reviewer with silver blow-dried shoulder-length hair holds blue Revlon One-Step Drying Brush

    See it in action on TikTok!

    Promising reviews: "After seeing a TikTok about this... Yes, TikTok made me buy it. I came to Amazon to find this. I'm so glad I got this. I have very long thick hair that is naturally wavy. I love having my hair blown out and flat-ironed, but it just takes way too long. This is a great product. I can do both in a short amount of time. It dries my hair well and straightens it at the same time. Now I will say, it's not exactly that flat-ironed look, but it does straighten it and leaves my hair looking great! Highly recommend!" —Elizabeth Allgood

    "If you have a natural curlier pattern, I'm talking 4A and up, do not expect this blow-dryer to cut your blow-dry time down by too much. Don't get me wrong, it works very well, BUT I have very thick, coarse, curly hair, so detangling and sectioning are key. That said, this dryer for me worked best when I sectioned my hair into smaller sections when wet. The end product was virtually straight, and the roots were amazing! Anyone with curly hair knows it can be difficult to get the roots straight with a blow-dryer alone. I'd suggest this product to people who can patiently detangle and section their wet hair because it doesn't necessarily brush through knots well. My new go-to for wash day." —Damiya Haley

    Get it from Amazon for $31.60 (also available in pink).

    19. Youthforia BYO Blush reacts to the pH level of your skin, so you can achieve a natural-looking flush that's not too dull or rosy. Instead of applying a random pink shade to your cheeks, use this oil for a subtle glow that is completely buildable and doesn't interfere with your makeup.

    A gif of a person applying the liquid blush
    A model wearing pink blush
    Youthforia

    This blush oil can be applied to a clean face *or* on top of foundation. Here's how to use it: Apply a few drops to a clean brush, use the brush to gently buff out and blend it into your skin, and you can customize your blush level in seconds! 

    Youthforia is a small business known for their eco-friendly makeup goods, including gloss, primer, and makeup brushes. Each product is designed to work for all skin types and formulated with vegan ingredients.

    Promising review: "Love this blush, subtle but just enough color for me, and it's buildable. Would highly recommend. And I will be buying more when I'm out!!" —Tracy M.

    Get it from Youthforia for $36.

    20. Cosrx Snail Mucin Power Essence repairs and hydrates areas on your face prone to dryness and dullness. Rub this treatment on your skin to give it a little glow and make it feel more moisturized.

    Promising review: "This is holy grail for me! It's unscented, which I love, and goes on so smooth. I'm a little backwards with my application, being that after toner or exfoliation I put on a few drops of jojoba oil, and then the essence. I found that by doing this, the products absorb better. Since using this in combination with the Korean skincare method, my face has completely cleared up, with only the occasional zit. Honestly, it's my favorite product and soothes my skin, especially after exfoliating. Highly recommended!" —Anjelic

    Get it from Amazon for $20.